Financial Analysis and Decision Making Powerpoint
Financial Analysis and Decision Making Powerpoint
Government
Lenders
Financial Statements
Employees Suppliers
Competitors
Customers
NEEDS OF USERS
If you were a shareholder, what are the key things you would look for in the financial statements?
Profit which profit? Dividends Return what is meant by this?
My playing partner
COMPARISON WITH COMPETITORS/INDUSTRY(I)
Benchmarks
Time
To establish trends
Industry Averages
To compare performance against competitors
Expectations
To see if targets have been met
INTERPRETATION OF ACCOUNTS
Interpretation of accounts is a detailed explanation of the financial performance of any entity incorporating the information contained within a set of financial accounts (Dyson, 2004)
BASIC PROCEDURES
Data collection
Historical data of 3 5 year period Economic, financial, political and social national and international environment
Data analysis
Horizontal analysis Trend analysis Vertical analysis Ratio analysis
HORIZONTAL ANALYSIS
A line-by-line comparison of the company accounts for each accounting period chosen for investigation For example: 2010 2009 2008 Revenue 133M 114M 95M
+16.7% +20.0%
TREND ANALYSIS
Similar to horizontal analysis The first set of accounts in the series (i.e. the earliest period) is given a base of 100, subsequent accounts are then related to that base For example: 2007 2006 2005 Revenue 133M 114M 95M Trend analysis 140 120 100
VERTICAL ANALYSIS
All the P&L items and B/S items are to be expressed as a percentage of their respective totals For example: 2007 2006 Inventory 112k (32%) 60k (30%) Trade receivables 168k (48%) 88k (44%) Other receivables 35k (10%) 26k (13%) Prepayments 14k (4%) 16k (8%) Cash at Bank 21k (6%) 10k (5%) Current assets 350k (100%) 200k (100%)
RATIO ANALYSIS
Profitability ratios
Evaluate the profitability of the company
Efficiency ratios
Examine the ways in which various resources of the company are utilised and managed
Investment ratios
Help investors to assess the returns on their investment
PROFITABILITY
Most users interested in profitability Ability of a business to provide returns to investors and lenders dependant on profits Ability of a business to generate cash ultimately dependant on profits Ability of a business to generate profits depends also on the management of resources
RATIO ANALYSIS
Profitability ratios
Return on capital employed (ROCE) Gross profit margin Net profit margin Asset Turnover Rate
ROCE is a fundamental measure of business performance It compares the profit before interest and tax (PBIT) with the overall capital used to generate that profit There are many other ways of calculating ROCE
x 100
ROCE = Operating profit x 100 Equity shareholders funds + Non-current liabilities (interest-bearing borrowings)
Net profit margin shows the proportion of sales that resulted in a profit after all overheads (other than interest) have been deducted Net profit can be improved by reducing overheads but a balance has to be achieved between cost reduction and business efficiency
ASSET TURNOVER
= Asset turnover Revenue Total assets less current liabilities Revenue Capital Employed
Asset turnover examines how effectively the assets of the company are being used to generate sales In general, a higher ratio is preferred to a lower one However, a very high ratio may suggest that the company is overtrading on its assets
ROSS PROFIT
x 100
Gross profit margin shows the proportion of revenue that resulted in a gross profit to the company It is affected by various factors:
Changing price levels Sales mix Marketing strategy Stock valuation
Expenses Sales
GP%