3 - Data Resource Management
3 - Data Resource Management
Learning Objectives
Explain the importance of implementing data resource management processes and technologies in an organization. Understand the advantages of a database management approach to managing the data resources of a business.
2
Section I
3 Data Resource Management A managerial activity Applies information systems technology to managing data resources to meet needs of business stakeholders.
Levels of data
Character
Single alphabetical, numeric, or other symbol
Field
Groupings of characters Represents an attribute of some entity
Records
Related fields of data Collection of attributes that describe an entity Fixed-length or variable-length
Files (table)
A group of related records Classified by
Primary use Type of data permanence
Database
Integrated collection of logically related data elements Consolidates records into a common pool of data elements Data is independent of the application program using them and type of storage device
10
Types of Databases
Operational
Supports business processes and operations Also called subject-area databases, transaction databases, and production databases
11
12
Hypermedia
Hyperlinked pages of multimedia
13
14
Data mining
A major use of data warehouse databases Data is analyzed to reveal hidden correlations, patterns, and trends
15
3 Database Management Approach Consolidates data records and objects into databases that can be accessed by many different application programs
16
17
18
Database Interrogation
Query
Supports ad hoc requests Tells the software how you want to organize the data SQL queries Graphical (GUI) & natural queries
19
Report Generator
Turns results of query into a useable report
Database Maintenance
Updating and correcting data
20
Application Development
Data manipulation language Data entry screens, forms, reports, or web pages
21
Database Administration
Develop and maintain the data dictionary Design and monitor performance of databases Enforce database use and security standards
22
Data Planning
Corporate planning and analysis function Developing the overall data architecture
23
Data Administration
Standardize collection, storage, and dissemination of data to end users Focused on supporting business processes and strategic business objectives May include developing policy and setting standards
24
Challenges
Technologically complex Vast amounts of data Vulnerability to fraud, errors, and failures
25
Section II
26
Database Structures
Hierarchical
Treelike One-to-many relationship Used for structured, routine types of transaction processing
27
Network
More complex Many-to-many relationship More flexible but doesnt support ad hoc requests well
28
Relational
Data elements stored in simple tables Can link data elements from various tables Very supportive of ad hoc requests but slower at processing large amounts of data than hierarchical or network models
29
Multi-Dimensional
A variation of the relational model Cubes of data and cubes within cubes Popular for online analytical processing (OLAP) applications
30
31
Object-oriented
Key technology of multimedia webbased applications Good for complex, high-volume applications
32
33
Accessing Databases
34
Sequential access
Data is stored and accessed in a sequence according to a key field Good for periodic processing of a large volume of data, but updating with new transactions can be troublesome
35
Direct access
Methods
Key transformation Index Indexed sequential access
36
Database Development
Data dictionary
Directory containing metadata (data about data)
Structure Data elements Interrelationships Information regarding access and use Maintenance & security issues
37
38
Discussion Questions
How should an e-business enterprise store, access, and distribute data & information about their internal operations & external environment?
What roles do database management, data administration, and data planning play in managing data as a business resource?
39
What are the advantages of a database management approach to organizing, accessing, and managing an organizations data resources?
Databases of information about a firms internal operations were formerly the only databases that were considered to be important to a business. What other kinds of databases are important for a business today? What are the benefits and limitations of the relational database model for business applications?
41
Why is the object-oriented database model gaining acceptance for developing applications and managing the hypermedia databases at business websites? How have the Internet, intranets, extranets, and the World Wide Web affected the types and uses of data resources available to business end users?
42
References
James A. O'Brien; George M. Marakas. Management Information Systems: Managing Information Technology in the Business Enterprise 6th Ed., Boston: McGraw-Hill/ Irwin,2004
43