Audience Research for Teaser

Trailer

By Nicholas, Mark, Samuel and

Usman
 Survey details
• As a group we asked 40 people in total
both male and female.
• The age ranged from 15 – 35 years old.
• We conducted the survey during the
summer period of 2009.
Teaser trailer survey
Bar Charts of the survey results
How Old Are You?

30 9-11 Yr
20 12-14 Yr
15-17 Yr
10
18-21 Yr
0 22-35 Yr
58% of the people who completed our survey were 15-17 year olds,
32% were 18-21 years and 10% 22-35. As most people we surveyed
belong to the 15- 17 year old category, this had a major contribution
to the results we collected. We had mainly conducted the survey with
the younger audience as they are our target audience.
 What is your gender?

30

20 Male
10 Female

0
Of the 40 people we surveyed 65% of them asked were males and 35% females
were asked. As people most of the people we surveyed were males, this also had a
major contribution to our results.
 What genre of films do your prefer?

30 Ho rro r
25 Co m ed y
T hriller
20
Actio n
15 Ad ven tu re
10 Do cu m en tary
Sp o rt
5
Dram a
0 An im atio n

As this was a multiple choice question there was a large number of chosen genres.
Comedy (17%), Horror (26%) and Action (21%) were the most chosen genre by the
people who filled out our survey.
 Where do you watch teaser trailers?
30
25
Youtube
20 Teaser-Trailer
Apple
15 Filmofilia
Tv
10 Cinema

5
0
65% of people chose to watch teasers to YouTube whilst 20% watch teasers on the
Television and 13% watch teasers at the cinema. We believe that those 26 people
who went on YouTube to look for teaser trailers are more interested in new movies
as they intentionally going to look for them opposed to those who watch teasers on
the television and at the cinema. These people who said they watch teasers on the
television or at the cinema do not choose to watch teasers but are subject to
watching them during advertisements on the television or at the cinema.
 How early do you check for trailers?

25 1-2
Months
20 3-6
Months
15
7-12
10 Months
1-2 Yrs
5
3Yrs +
0

Out of the 40 people, the majority of them check for a teaser trailer
about 1- 2 months before the movie is released.
 What type of film are you most
likely to watch?

40
35
30
Big
25 Blockbuster
Films
20 Art House
15 Films

10
5
0

93% of people said that they watch Big Blockbuster films and 7% of people said
that they like to watch Art House Cinema. These people that prefer to watch Big
Blockbuster films could be the younger people we had asked and the 3 that picked
Art House films could be the older people that we had asked.
 How long do you think a
teaser trailer should be?

20

15 10 Secs
20 Secs
30 Secs
10 40-50 Secs
1 Min
2 Min+
5

Out of 40 people, 88% of them said that a teaser trailer should be 1- 2 minutes long.
 Has a teaser trailer ever made you
want to go and see a film?

30

20 Yes
10 No

72% out of the 40 people said that a teaser trailer has made them
want to go and see a film and the other 28% people said that it
hasn’t.
 What we have learnt from
conducting this survey
• We were surprised to notice that a small number of people
surveyed said that they like to watch Art House Films
because there has been a surge in Art Films in the recent
decade. This made us believe that a more higher number
of the people surveyed would have chosen Art House
Films.
 What we have learnt from
conducting this survey
• From conducting our survey, the majority of those who
filled out our surveys were 15- 17 year olds. We were
assuming that the genre that would have been picked the
most, would have been Action as it reflected our own
preferences but more people chose the Comedy genre
over the Action genre.

• We speculated that people who are interested in films

would look for teaser trailers from up to 7- 12 months
before the release of a film. This was a striking result as
our survey proved to us that most people would check for
a teaser trailer 1- 2 months before the release of a film.
 How the survey has affected
our Teaser Trailer.
• The survey of how long a teaser trailer should be, has
affected our teaser trailer because we were planning to
make our teaser less than a minute long. So we have
come to the conclusion that our teaser trailer should be
between 1 to 2 minutes long.

A random selection
of completed
surveys.
 How the survey has affected our
Teaser Trailer.
• We conducted a survey asking what genre people
prefer, the outcome was surprising because comedy
came out on top followed by action and horror. Based on
these results we have now changed our idea from a
thriller to making a horror teaser trailer, as more people
would prefer to watch a horror than a thriller.

A random selection
of completed
surveys.