Microeconomic Theory: Basic Principles and Extensions, 9e
Microeconomic Theory: Basic Principles and Extensions, 9e
WALTER NICHOLSON
Slides prepared by
Linda Ghent
Eastern Illinois University
Chapter 1
ECONOMIC MODELS
Theoretical Models
Economists use models to describe economic activities
While most economic models are abstractions from reality, they provide aid in understanding economic behavior
indirect approach
shows that the model correctly predicts realworld events
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Optimization Assumptions
Many economic models begin with the assumption that economic actors are rationally pursuing some goal
consumers seek to maximize their utility firms seek to maximize profits (or minimize costs) government regulators seek to maximize public welfare
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Optimization Assumptions
Optimization assumptions generate precise, solvable models
Optimization models appear to be perform fairly well in explaining reality
Positive-Normative Distinction
Positive economic theories seek to explain the economic phenomena that is observed
Normative economic theories focus on what should be done
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Supply-Demand Equilibrium
Price
Equilibrium QD = Q s
The supply curve has a positive slope because marginal cost rises as quantity increases The demand curve has a negative slope because the marginal value falls as quantity increases
Quantity per period
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P*
Q*
Supply-Demand Equilibrium
qD = 1000 - 100p qS = -125 + 125p
Equilibrium qD = qS
1000 - 100p = -125 + 125p 225p = 1125 p* = 5 q* = 500
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Supply-Demand Equilibrium
A more general model is
qD = a + bp qS = c + dp
Equilibrium qD = qS
a + bp = c + dp
ac p* d b
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Supply-Demand Equilibrium
A shift in demand will lead to a new equilibrium:
QD = 1450 - 100P
Q* = 750
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Supply-Demand Equilibrium
Price
An increase in demand...
S
7 5
D D
500 750
10 9.5
4 2
3 4
12 13
If we differentiate
dy 1 4 x 2x 2 1/ 2 (225 2x ) ( 4 x ) dx 2 2y y
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when x=5, y=13.2, the slope= -2(5)/13.2= -0.76 when x=10, y=5, the slope= -2(10)/5= -4 the slope rises as y rises
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Modern Tools
Clarification of the basic behavioral assumptions about individual and firm behavior Creation of new tools to study markets Incorporation of uncertainty and imperfect information into economic models Increasing use of computers to analyze data
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