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Scaling Techniques

Scaling Technique

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Satya Sharma
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63 views

Scaling Techniques

Scaling Technique

Uploaded by

Satya Sharma
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Presentation on .

scaling techniques
(primary)

Scaling
scaling is the branch of measurement that involves the construction of an instrument that associates qualitative constructs with quantitative metric units. Scaling describes the procedures of assigning no. to various degrees of opinion, attitude & other concepts. scaling is the extension of measurement. It is the process of placing the respondents on continuum.

Types of measurement scales Nominal scale Ordinal scale Interval scale Ratio scale

Nominal scale
Scale assigns number symbols to events in order to label them. Order is of no consequence. Describes differences between the things by assigning them to categories. Used for keeping track of people, objects, events, no statistical

manipulation possible.
Measure of central tendency- Mode Test of statistical significance- Chi square

Least powerful measurement no arithmetic origin, order or


distance relationship.

Examples of nominal scale


1. Code no. Assigned to male 1 code no. assigned to female 2 2. Code no. assigned to different subjects: science 1 commerce 2 Arts 3 3. Code no. assigned for america- 1 for dubai 2 for canada - 3

Ordinal scale
Places events in order. Ranking of items from highest to lowest.

Categories have logical or ordered relationship.


More precise comparisons are not possible. No absolute values. Measure of central tendency Median Measure of statistical significance non-

parametric methods
Used in qualitative research.

Examples of ordinal scale


Ex.1. Rank the following soft drinks acc. To how much u like it.
Soft drink brands Maaza Sprite Slice Mirinda Coke Limca Mountain dew Respondents 1 2 3 4 5 6 7

Ex.2. Rank the following T.V. serials according to your preference.


Name of T.V. Serial Balika vadhu Bidaayi Sach ka saamna Rakhi ka swayamvar Respondents 1 2 3 4

Is jungle se mujhe bachao

Ex. 3.Rank the following brands of toothpaste acc. To your preference.


Name of toothpaste Pepsodent Colgate Close-up Respondents 1 2 3

Babool
Cibaca Dabur red

4
5 6

Ex. 4. Rank the following brands of cosmetics acc. To your preference.


Name of brands Respondents

Lakme
Revlon

1
2

Maybelline
Garnier Lotus Oriflame Loreal

3
4 5 6 7

Interval scale
Scale that adjusts intervals in such a way that a rule can be established as a basis for making the units equal. Numbers are used to rank attributes It can have an arbitrary zero, but not absolute zero (unique origin) Measure of central tendency Mean Measure of statistical significance standard

deviation
t and f test for significance.

Examples of Interval Scales


Ex.1.Indicate your score on concerned blank& circle the appropriate number on each line.
Pizza of pizza-hut is : Tastes good Prompt time delivery Value for money Fresh Large variety 1 1 1 1 1 2 2 2 2 2 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5

Ex.2. Indicate your score on concerned blank & circle the appropriate number on each line.
Features of Hero Honda karizma : Looks 1 2 3 4 5

Good average
Comfortable Good pick-up Reliable

1
1 1 1

2
2 2 2

3
3 3 3

4
4 4 4

5
5 5 5

After sales service

Example in semantic format


Ex.3. Please indicate your views on the features of toothpaste by scoring them on a five points scale from 1 to 5
Your toothpaste Cleans well Good mouth-freshner Prevents cavities Prevents germs 24 hrs price excellent Very good good poor worst

Ratio scale
Ratio scale have an absolute or true zero of measurement & represents the actual amount of variables. Highest level of measurement scale.

Most precise scale.


Measures of central tendency Geometric & Harmonic Mean. Coefficient of variation may also calculated.

Examples of ratio scale


Ex.1. If you would have given Rs. 10000 then how would you like to spend your money on following retail formats.
Name of retail format Pantaloons Shoppers stop Wills Koutons Globus Allen solly Amount to be spent

2. If you would have given Rs. 500 then how would you like to spend your money on purchasing following soaps?

Name of soap Lux Dettol Dove

Amount to be spent (in Rs.)

Vivel Fiama de wills


Medimix Santoor

conclusion
Relevant information is obtained increasingly from nominal to ratio scale. If the nature of the variables permits, the researcher should use the scale that provides the most precise description.

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