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Post-Production Audience Feedback

This document summarizes the results of an audience feedback questionnaire given after a public viewing of a music video. The quantitative feedback showed that most viewers were female and identified themes of alcoholism, breakups, love and relationships portrayed in the video. Viewers generally rated the video positively and thought the location and props fit well. Qualitative feedback indicated the flashbacks and band performance were favorites, while the band shots could be improved as well as using better actors and faster cuts. This feedback will help the filmmakers strengthen areas of weakness for future projects.

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32 views16 pages

Post-Production Audience Feedback

This document summarizes the results of an audience feedback questionnaire given after a public viewing of a music video. The quantitative feedback showed that most viewers were female and identified themes of alcoholism, breakups, love and relationships portrayed in the video. Viewers generally rated the video positively and thought the location and props fit well. Qualitative feedback indicated the flashbacks and band performance were favorites, while the band shots could be improved as well as using better actors and faster cuts. This feedback will help the filmmakers strengthen areas of weakness for future projects.

Uploaded by

jodisampson
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Audience Feedback

THE RESULTS!!!!!

Structure Questionnaire
We created a print out questionnaire consisting of 10 questions with a variety of open, closed and multi-choice answers From carrying out pre-production research, we knew of some mistakes we committed last time that we had to avoid to ensure maximum efficiency and effectiveness

Pictures of the public viewing

PICTURES OF THE QUESTIONNAIRE

PICTURES OF THE QUESTIONNAIRE

PICTURES OF THE QUESTIONNAIRE

THE RESULTS Quantitative Feedback


Q1- What is your gender?
12.2 12 11.8 11.6 11.4 11.2 11 10.8 10.6 10.4 male female Series1

As you can see the majority of the viewers were female. Now reflecting upon our study, we should have ensured there to be an equal number of boys and girls to prevent bias. In addition, if there was an equal number of both genders we would be able to get a broader range of the feedback given, and we would be able to establish any patterns.

THE RESULTS Quantitative Feedback


Question 2
10 9 8

7
6 5 Series1 4 3

2
1 0 stood up alcaholism break up meeting other guy ex unclear reflecting blank

We were really happy with these results that were received on this question. The answers to this question show that the themes Ella and I were aiming to show in our music video were received very well by the audience as they distinguished the ones we hoped they would i.e. alcoholism and a break up.

THE RESULTS Quantitative Feedback


Question 3
14 12

10 performance of band is most important aspect of music vid 8

narrative is most important aspect of music vid

These results were a huge improvement in comparison to our preproduction research. We successfully convinced our audience that both a band and a narrative are both as important as each other to be incorporated into a music video.

both are equally important

0
1 2 3 4 5 6

THE RESULTS Quantitative Feedback


Question 4
18 16 14 12 10 8 6

4
2 0 Strogly agree Agree Disagree Strogly disagree

Our location choice was also successful as our aim was for it to add atmosphere and mood to it, which is exactly what is did according to our target audience feedback. Ella and I were very happy with this.

Series1

THE RESULTS Quantitative Feedback


Question 5
14 12

10

Series1

This question outlined some more themes that our target audience distinguished from our music video. Love was one of the main ones which was highlighted, and very much present in our music video along with relationships and alcoholism. We had definitely succeeded in portrayed our message across to our audience.

THE RESULTS Quantitative Feedback


Question 6
14 12

10

8
Series1 6

I was quite happy with the rating responses we received. I believe that for two amateur filmmakers, to receive ratings of 7 and above only was really good and I was really pleased with this. I believe that there were certainly ways we could have improved, which was obvious from the responses but nonetheless, I was satisfied with what we received.

0 rate1 rate2 rate3 rate4 rate5 rate6 rate7 rate8 rate9 rate10

THE RESULTS Quantitative Feedback


Q7:FOR BOYS- can you connect with the male characters feelings.
10 9 8 7 6 5 4 3 2 1 0 yes no Series1

For the boys that were present in the public viewing, we got a positive outcome for this question. We wanted our video to be able to be relatable for boys in our target audience age range (15-23). I think this we were successful in this sense as we the majority of boys said they could relate to the male characters feelings of lost love, loneliness and despair.

THE RESULTS Quantitative Feedback


Q9: do you think props and location used within the music video are convincing and appropriate to the lyrics and music. This was another positive outcome from the responses of our audience feedback. 91% of our viewers said that they saw the relevance in the use of our props and that it linked with the lyrics. Its also positive that they believe it was convincing as we concentrated a lot on making the storyline as realistic as possible.
9%

yes no

91%

THE RESULTS Qualitative Feedback


QUESTION 10 favorite part The flashbacks of the relationship

The band singing


The candle melting
We received a lot of feedback focusing their favorite part on being the flashbacks and the band performance. I was thrilled to hear this, however I felt that the footage of the band performance was some of our more weak shots.

THE RESULTS Qualitative Feedback


QUESTION 11 Improvments Improvement of band performance, wasnt as convincing as main narrative Better actors Faster cuts
After looking through all the feedback, I noticed that there was a large focus on improving the band performance and members. This conflicted slightly with the answers from question 10, however, I do agree that we could have focused more on the band. In addition, the criticisms about choosing actors is very true as well, as two of our actors were chosen last minute due to pull outs. I have really benefitted from this audience feedback as it has highlighted areas where I certainly could have improved.

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