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Itc Limited: Submitted by Tanya Rastogi

ITC Limited is one of India's most valuable corporations with a vision to sustain its position and generate wealth for stakeholders in a globalizing environment. Its core values focus on developing a customer-focused, high-performance organization that creates value. ITC has diversified from its origins in tobacco to include businesses in hotels, paper, agriculture, and fast moving consumer goods. It aims to improve rural livelihoods through projects increasing farm productivity and rural infrastructure.

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Chitransh Kumar Saxena
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© © All Rights Reserved
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45 views

Itc Limited: Submitted by Tanya Rastogi

ITC Limited is one of India's most valuable corporations with a vision to sustain its position and generate wealth for stakeholders in a globalizing environment. Its core values focus on developing a customer-focused, high-performance organization that creates value. ITC has diversified from its origins in tobacco to include businesses in hotels, paper, agriculture, and fast moving consumer goods. It aims to improve rural livelihoods through projects increasing farm productivity and rural infrastructure.

Uploaded by

Chitransh Kumar Saxena
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ITC LIMITED

Submitted by
Tanya Rastogi
ITC's Vision
Sustain ITC's position as one of India's most valuable
corporations through world class performance, creating
growing value for the Indian economy and the Company's
stakeholders.
ITC's Mission
To enhance the wealth generating capability of the
enterprise in a globalising environment, delivering superior
and sustainable stakeholder value.
ITC's Core Values
ITC's Core Values are aimed at developing a customer-
focused, high-performance organisation which creates
values for all its stakeholders.
Lets Put India First
MASTER STROKES
OF ITC
Chairperson - Y C Deveshwar

Directors - S S H Rehman, A Singh, K
Vaidyanath, A Baijal, J P Daly, R K
Kaul, S H Khan, S B Mathur, D K
Mehrotra, H G Powell, P B Ramanujam,
B Sen, RS Tarneja, B Vijayaraghavan
PAST AND PRESENT
24 Aug1910 ITC incorporated under the name of
'Imperial Tobacco Company of India Limited'.
1925 ITCs Packaging & Printing Business Division
was set up as a strategic backward integration for
ITCs Cigarettes business.
1974 The Company's ownership progressively
Indianised, and the name of the Company
was changed to ITC Limited (Indian tobacco
company).
1975 The Co. launched its HOTEL BUSINESS which
was named ITC-Welcome group Hotel Chola.
1979 ITC entered the Paperboards Business by
promoting. Bhadrachalam Papaerboards Limited,
which today has become the market leader in India.
1985 Surya Nepal Pvt. Ltd.
PRODUCT PORTFOLIO
WILLS LIFESTYLE & JOHN
PLAYERS
RURAL PROJECTS
Mangaldeep incense sticks
WELOCOME GROUP OF
HOTELS
THE STARTERS
The Starting point of The company was Imperial Tobacco Co. of India
Ltd. The Company manufacture and distribute cigarettes and smoking
tobaccos and speciality papers including cigarette tissue papers (Sole
manufacturer in the country).

Insignia
India Kings
Classic
Gold Flake
Silk Cut
Navy Cut
Scissors
Capstan
Berkeley
Bristol
Flake.
Other Products
- Kitchens of India
- Mint-o
- Candy man
- Bingo
- Expression
SWOT ANALYSIS
STRENGTHS
Brand
Management
WEAKNESS
Unrelated diversification
OPPORTUNITY
Rural Market
E choupal
THREATS
Increasing tax in Cigarettes
Health hazard

MARKETING STRATEGY
They have a DIFFERANTIAL MARKETING
STRATEGY type.
Always use their existing channels.
Utilizing nominal resources related with the brand Eg:- E-
Chaupal, MangalDeep,
Brand Ambassador are selected according to the brands
and mostly are YOUTH ICONS
They emphasize on going with the FLOW and making
their Followers .
EFFECT ON ECONOMY
ITC is the Second Largest Exporter in INDIA
They have made a mark in the Business World for
their Hotels, Management, FMCG (Kitchens of
India),Cigarettes
Rural Development Programs have gained National
and International Acceptance.
Total turnover of ITC is 21355.94 crores in
financial year 2007-08.
Competitors of ITC Ltd.
Golden Tobacco Limited
Godfrey Philips India Ltd.
VST Industries Ltd.
RTCL Ltd.
Hindustan Unilever Ltd.
Marico

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