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Group Case Presentation STRATEGY MAP

Meru Cabs operates radio taxis in four major cities in India with a fleet of 5,000 taxis. It has become synonymous with taxis in India, with 70% of passengers referring to taxis as "Meru". The company has 700 employees and annual revenue of $76 million. Meru Cabs aims to invest $100 million and generate $500 million in revenue within five years by expanding its fleet size and presence in new cities. The document outlines Meru Cabs' operational processes, competition analysis, and strategy map which focuses on technology development, achieving sustainable growth, and maintaining competitive differentiation.

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135 views6 pages

Group Case Presentation STRATEGY MAP

Meru Cabs operates radio taxis in four major cities in India with a fleet of 5,000 taxis. It has become synonymous with taxis in India, with 70% of passengers referring to taxis as "Meru". The company has 700 employees and annual revenue of $76 million. Meru Cabs aims to invest $100 million and generate $500 million in revenue within five years by expanding its fleet size and presence in new cities. The document outlines Meru Cabs' operational processes, competition analysis, and strategy map which focuses on technology development, achieving sustainable growth, and maintaining competitive differentiation.

Uploaded by

ankur.mast
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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STRATEGY MAP- Meru Cabs:

A spectacular growth story


Case Study
Group-6 Presentation
19
th
August 2014
About Meru Cabs

Meru Cabs, operating in four metros of the country has popularised and boosted the concept of
radio cabs.

"Today almost 70 per cent of our passengers say that they travel by 'Meru' instead of calling it a
'taxi' and this is what has been our focus. Gavin Dabreo, VP-Sales & Marketing, Meru Cabs

Meru now runs a fleet of 5,000 taxis in Mumbai, Bangalore, Hyderabad and Delhi and has 700
employees. The company has a top line of Rs 350crores (76mn USD) -> assets on roads.

The company plans to invest $100 million and aims to generate $500 million revenue in five
years.
Merus Operational Sub Processes
Customer acquisition

Booking Management

Cab Delivery

Service Delivery
Meru Cabs: Competition Analysis
Strategy Map for Meru Cabs
Technology &
Development
Challenges
Internal
organizational
Challenges
Competitive
Rivalry
Challenges from
Suppliers &
Buyers
Growth and
Potential
Challenges
Platform for
technology
development
Achieve sustainable growth
in products and services
Competitive
rivalry is high
Product
differentiation is
inevitable
Product
emulation
/duplication is
easier
Strategy towards
mass market takes
time
Training personnel in the field
of network infrastructure
Open to innovation
and ideas (Bottom-Up
approach)
Standardizing every process and
account for time value (employ
framework models)
Introduce
production value
strategy
End-to-end customer
care and service
Product
Efficiency in
every bit
Guarantee and sustain
customer relationships
Emphasis on product and
service differentiation
Aligning & adapting with
the vision and future
strategy
Enrich sustainability, core
competence and value in Nokia
new businesses
ORACLE ERP Back-end
system & Siebel CRM
Thank you!

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