Lecture 8 Central Place Theory
Lecture 8 Central Place Theory
Walter Christaller
&
August Losch
Translation from the original
1933 German was done by
Baskin in 1966.
He started to play with the
maps, connecting towns of the
same size with straight lines
until his maps were filled with
triangles.
These triangles appeared to
show some regularity in a
hexagonal pattern.
Introduction
Walter Christallers Central Place Theory developed in 1933 can be
seen as a groundbreaking theory that seeks to study geographical
space as that in which the locations of retail outlets or central places
may be mapped.
The theory was also an attempt to explain the nature, sites and
spacing of retail centres as central places to surrounding
populations. Note also contributions to market area analysis by
Gatrell A., (1983). Applebaum, (19) and Ghyoot (1992)
The theory relied on two concepts: threshold and range.
Every good service must have a range and a threshold. The size of
a market area is a function of its threshold and range, but has a
direct influence with its threshold (Rodrigue, 2003).
ATM
Catchments
.
Finding the best new bank and ATM location for business expansion is a really
challenging task and it requires quite a huge sum of capital to get it moving.
Management, therefore, in a bid to feel secured that wherever they are moving to
has the ability to understand their concept and provide insight for strategic planning
A catchment area, among its various definitions, can be explained as the area and
population from which a city or individual service attracts visitors or customers
(www.wilkipedia.com, 2006)
A banks catchment area is the geographic area from which customers are willing
and able to engage its services and patronize their products. It is the geographical
area served by the bank
For a bank/ATM to be profitable in its operations, however, its market must have a
range higher than its threshold
This is one of the primary considerations in the planning of any service-delivery
organization.
Customers travel in from both within the threshold and range to the ATM.
However, in theory, beyond the range, at point 3 in Figure 3 above, most
customers should be unwilling to patronise the ATM services.
Different thresholds exist depending on the types of services the ATM provides,
its reliability, availability of other ATMs nearby.
A threshold may be as low as 250 persons for a banks ATM and therefore
various off-site locations at places of higher concentrations whereas another
banks ATM might have about 1500 persons for its threshold population because
of fewer locations usually at the branch sites.
If the patronage of a machine falls below the threshold level, the ATM will
operate below capacity and thus likely to be at a loss. However, with an increase
in the patronage of a cash machine above the minimum, it will operate at full
capacity or even beyond. Profits for this machine will increase leading to
increased competition from others.
Limitations/Critique of the
Central Place Theory
Change in demand pattern of goods and services because of
affluence, changes in taste and preferences and greater
mobility enabling people to travel further to do their shopping
and obtain other services
Technological innovation and progress has also brought
changes in the ways provision of goods and services are
organised and located
CONCLUSION
Sources
P J Ambrose 1969. Concepts in
Geography. Longman. Pages 12-133
Peter E. Lloyd and Peter Dicken. Location
in space: a theoretical approach to
economic geography. Harper and Row.
Pages 11-16
Trial questions
The central place theory provides a platform for
understanding the size, order, spatial distribution
and interrelatedness of settlements within an
area or region. Expatiate
Walter Christallers central place theory is built
on unrealistic assumptions. Provide a critique of
his theory
The range and threshold are the cardinal
principles of the central place theory. Discuss
how bakeries would mushroom over a given
region based on these principles