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Which of The Following Is Not The Traditional Segment Type?

This document contains 20 multiple choice questions with answers about marketing concepts such as the 4 P's of marketing, segmentation, consumer behavior, marketing research methods, product life cycle, and financial services. Each question asks which answer is not an example of a certain marketing term or concept. The answers provided are either a specific option or "None of these" depending on the question.

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81 views

Which of The Following Is Not The Traditional Segment Type?

This document contains 20 multiple choice questions with answers about marketing concepts such as the 4 P's of marketing, segmentation, consumer behavior, marketing research methods, product life cycle, and financial services. Each question asks which answer is not an example of a certain marketing term or concept. The answers provided are either a specific option or "None of these" depending on the question.

Uploaded by

anilkumarosme
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Which of the following is not the traditional

segment type?
(a) Psychographic
(b) Demographic
(c) Geographic
(d) None of these

Answer: (d)

Which of the following is not the


characteristics of the services?
(a) Intangibility
(b) Perishability
(c) Seperability
(d) Heterogeniety

Answer: (c)

Which of the following is not the process of


Marketing Management?
(a) Analysis
(b) Planning
(c) Control
(d) None of these

Answer: (d)

Which of the following represent the


acronyms of age groups?
(a) SKIPPIES
(b) DINKS
(c) PUPPIES
(d) All of the above

Answer: (d)

In building customer satisfaction service


quality can be measured on which of the
following dimensions?
(a) Reliability
(b) Tangibles
(c) Responsiveness
(d) All of the above

Answer: (d)

Which of the following is not the part


of the triangle of service?
(a) The organization
(b) The customer
(c) The systems
(d) The people

Answer: (a)

Which of the following is not the criteria


for market segmentation?
(a) Meaningful
(b) Measurable
(c) Reachable
(d) None of these

Answer: (d)

Which of the following is not the subcategory of outer-directed consumers?


(a) Belongers
(b) Experimentals
(c) Emulators
(d) Achievers

Answer: (b)

Which of the following is the fundamental


objective of successful marketing program?
(a) Market positioning
(b) Customer needs to be satisfied
(c) Competitive benefits to be stressed
(d) All of the above

Answer: (d)

Which of the following is not the type of


questionnaire design?
(a) Dichotomous
(b) Open ended
(c) Observation
(d) Semantic differential

Answer: (c)

Which of the following is not the element


of qualitative marketing research?
(a) Projective techniques
(b) Intensive techniques
(c) Probability samples
(d) None of these

Answer: (c)

In marketing Information System,


Macro Environment includes which of
the following?
(a) Economy
(b) Buyers
(c) Channels
(d) Competitors

Answer: (a)

Which of the following is not the stage


in product life cycle?
(a) Growth
(b) Saturation
(c) Obsolescence
(d) None of these

Answer: (d)

Which of the following is not the main


characteristics of product mix?
(a) Width
(b) Depth
(c) Consistency
(d) None of these

Answer: (d)

Which of the following is not the market


penetration strategies for increasing the
sales for an existing product in existent
market?
(a) Product diversification
(b) Increasing current rate of use of a product
(c) Attracting competitors customers
(d) Attracting non-users of a product

Answer: (a)

Which of the following is not the process


applicable in delivery of service products?
(a) Line Operations
(b) Job Shop Operations
(c) Intermittent Operations
(d) None of these

Answer: (d)

In normal marketing parlance, which of


the following is not function of
packaging?
(a) Appeal
(b) Convenience
(c) Perform
(d) None of these

Answer: (d)

Which of the following is not the pricing


strategy?
(a) Geographical pricing
(b) Psychological pricing
(c) Product mix pricing
(d) None of these

Answer: (d)

Which of the following service is not


rendered by the banks?
(a) High net worth branch banking
(b) Hub and spoke banking
(c) Specialty branch banking
(d) None of these

Answer: (d)

Which of the following is the perspective


that determines distribution profitability
in financial services?
(a) Channel profitability
(b) Branch profitability
(c) Customer profitability
(d) All of the above

Answer: (d)

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