Survey and Research Methods: Dr. Jonardan Koner Associate Professor Nicmar, Pune
Survey and Research Methods: Dr. Jonardan Koner Associate Professor Nicmar, Pune
METHODS
Dr. JONARDAN KONER
Associate Professor
NICMAR, PUNE
Chapter 3
Theory Building
Theories
Theories are nets cast to catch what we call
the world: to rationalize, to explain, and
to master it. We endeavor to make the mesh
ever finer and finer.
Karl R. Popper
Theory
A coherent set of general propositions used
as principles of explanation of the apparent
relationships of certain observed
phenomena.
Vegetation
Fruit
Banana
Reality
A Ladder Of Abstraction
For Concepts
Empirical level
variables
hypotheses
Definitions
Abstract level -In theory development, the
level of knowledge expressing a concept
that exists only as an idea or a quality apart
from an object.
Empirical level -Level of knowledge
reflecting that which is verifiable by
experience or observation.
Theories
Propositions
Concepts
Observation of objects
and events (reality )
Empirical
Level
CONCEPTS
OBSERVATION OF OBJECTS
AND EVENTS (REALITY)
Scientific Method
The use of a set of prescribed procedures for
establishing and connecting theoretical
statements about events and for predicting
events yet unknown.
Abstract Level
Concepts abstract reality.
Propositions are statements concerned with
the relationships among concepts.
Concept B
(Reinforcement)
(Habits)
Always makes
four sales calls
a day
Deductive Reasoning
The logical process of deriving a conclusion
from a known premise or something known
to be true.
We know that all managers are human beings.
If we also know that John Smith is a manager,
then we can deduce that John Smith is a human
being.
Inductive Reasoning
The logical process of establishing a
general proposition on the basis of
observation of particular facts.
All managers that have ever been seen are
human beings;
therefore all managers are human beings.
Acquire
empirical
data
Formulate
concepts &
Propositions
Analyze &
evaluate
data
Statement
of
Hypotheses
Design
research
Provide
explanationstate new
problem