Scribd
Upload
176 views

Infosys CSR Final

This document discusses Infosys Foundation and its approach to corporate social responsibility (CSR). It provides an overview of Infosys Technology Ltd.'s CSR initiatives and describes the activities of Infosys Foundation, including its policy of distributing funds based on employee strength in different Indian states. The document also analyzes whether this policy is appropriate and compares Infosys Foundation's approach to that of the Azim Premji Foundation.

Uploaded by

Ruhita Thakur
Copyright
© © All Rights Reserved
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
176 views

Infosys CSR Final

This document discusses Infosys Foundation and its approach to corporate social responsibility (CSR). It provides an overview of Infosys Technology Ltd.'s CSR initiatives and describes the activities of Infosys Foundation, including its policy of distributing funds based on employee strength in different Indian states. The document also analyzes whether this policy is appropriate and compares Infosys Foundation's approach to that of the Azim Premji Foundation.

Uploaded by

Ruhita Thakur
Copyright
© © All Rights Reserved
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 14

THE CONCEPT OF GIVING BACK:

A CASE OF

INFOSYS FOUNDATION
PRESENTED BY:

GROUP NO: 5

Vineet Kumar
Irfan Khan
Pooja Gadge
Ruhita Thakur
Anudhairya Maurya

SUMMARY
INFOSYS TECHNOLOGY LTD.
CSR AT COMPANY LEVEL
SOCIAL INITIATIVES
ENVIRONMENTAL INITIATIVES
RESEARCH INITIATIVES
STAKEHOLDERS VALUES
INFOSYS FOUNDATION
ACTIVITIES OF THE FOUNDATION
ANALYSIS
FUTURE OUTLOOK

INFOSYS FOUNDATIONS
POLICY OF DISTRIBUTION OF FUNDS
Infosys foundation distributes funds based on its
employee strength in different states of India
REASONS :
1) To motivate employees & increase their
confidence and loyalty in the firm.
2) To uplift the standard of living of employees and
the local people in the vicinity of companys
establishments
3) To create a long term prospects and develop
relationship with them
4) To create a healthy public image in states wherever
they have business.

IS THE POLICY RIGHT ?


The policy is biased one but in compliance with Infosyss
long term goals in each state.
The contribution of Infosys foundation in its selected
development centres (DC) can definitely increase its
reputation in these states.
Rather than going national and doing less, if the company
is focusing on small DCs and doing more. Its definitely
taking strategic CSR steps
The policy will definitely be a welcome invitation by other
states where Infosys wants to enter in future.

2) IT IS BETTER TO LIGHT A CANDLE THAN


REMAIN IN DARKNESS MRS. SUDHA MURTHY

Darkness signifies ignorance and its always better to create


awareness by lighting a candle of knowledge.

Infosys believes in giving in kind; rather than cash as it


uses its leadership via foundation rather than only tie-ups
with NGOs.
Infosys helps people to empower rather than providing just
support.
Its important to improve social and economical structure of
the surrounding in which company operates as it is an open
system.

3) TRIPLE BOTTOM LINE BENEFIT


The triple bottom line also known as "people, planet,
profit" or "the three pillars captures an expanded
spectrum of values and criteria for measuring
organizational success: social, ecological and economic.
PEOPLE:
People are also known as human capital
In this part of the TBL, business not only ensures a fair
days work for a fair days pay but also reinvests some of its
profits into the surrounding community through education,
sponsorships, or donations, or helping in projects that
promote the common good

PLANET
Under the planet principle, or natural capital, a business will
endeavour to minimize its ecological impact in all areas
It is a cradle to grave attitude i.e. taking responsibility for
goods after theyve been sold
for example- offering a recycling or return program.

PROFIT:
TBL is about making a principled profit, rather than earning
a profit at any cost
In other words, the profit made should be in accordance
with the other two principles of People and Planet.

ADVANTAGES
A TBL business endeavours to benefit the natural
order as much as possibleor at least do no harm
and curtail environmental impact.
DISADVANTAGES:
Quantifying this bottom line is a relatively new task. Therefore,
it is sometimes problematic and often subjective
The types of problems that occur in social and environmental
realms do not lend themselves to a measure that would allow
for clear-cut accounting
How, in financial terms, do you measure the two factors of
People and Planet?

4) COMPARISON OF CSR POLICY OF


DISTRIBUTION OF FUNDS
INFOSYS FOUNDATION

AZIM PREMJI FOUNDATION

Distribution of funds is based


on employee strength in
different states of India.

Criteria used by Azim Premji


Foundation :
Education
Econmical health
Learning levels
No. of dropout students

Based on long term strategic


CSR decisions

Based on needs of people

WHICH ONE IS SUPERIOR CRITERIA?


Both have different strategies related to their CSR
initiatives.
There are advantages and disadvantages in both the
criterias.
But from the humanity aspect the distribution criteria
by AZIM PREMJI FOUNDATION is superior.
Reasons:
1)It is unbiased and has a pan India approach.
2)It is actually beneficial to Needy communities
rather than just future prospects.
3)The approach is more pragmatic and less driven by
selfish long term business motives.
4)No discrimination between states is done.

QN-5 : If certain large Business organizations are


carrying out Social Welfare Activities with the sole
intention of boosting their Public Image and their by
increase their Business,how would you look at it?Is it OK
or not?Explain your answer.
Carrying out social welfare activities with the sole
intention of boosting their public image & increase in
business, is definitely not OK.

CONTINUE.
The driving force is itself wrong so commitment will
be half-hearted and very short term.
The more and more emphasis will be on showing
rather than doing any welfare.
It will not be a long term involvements. Foundation
will not be sustainable.

EXPLAIN
HOW
GANDHIAN
POLICY
OF
TRUSTEESHIP HAS BEEN IMPLEMENTED IN
INFOSYS FOUNDATION?
Ghandhian concept of trusteeship is based on economical equality.
The trusteeship has positive co- relationship with spirituality.
The trusteeship is purest tool for CSR Activity.
The concept sees private capital as being custodians of wealth on
behalf of greater public to whom it actually belongs into public
property.
Infosys also believes in giving back to society
Infosys technologies ltd. created Infosys foundation a Not-for-profit
organization in 1997 with the objective of supporting underprivileged
in our society.

THANK YOU

You might also like