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Naseer Nestle

Nestlé is a global food and beverage company founded in Switzerland in 1867. It operates in over 80 countries and has over 500 factories worldwide. Nestlé has over 700 popular brands including Nescafé, Nesquik, KitKat, Smarties, Nespresso and Purina pet foods. The company focuses on science-based nutrition and wellness products. Nestlé tailors its products to local tastes and needs in different markets. It has over 250,000 employees and generated sales of over $100 billion in 2018.

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131 views19 pages

Naseer Nestle

Nestlé is a global food and beverage company founded in Switzerland in 1867. It operates in over 80 countries and has over 500 factories worldwide. Nestlé has over 700 popular brands including Nescafé, Nesquik, KitKat, Smarties, Nespresso and Purina pet foods. The company focuses on science-based nutrition and wellness products. Nestlé tailors its products to local tastes and needs in different markets. It has over 250,000 employees and generated sales of over $100 billion in 2018.

Uploaded by

naseeer17
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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FYBAF SEM-II

Presented
By:
Husami-12
Sajid: 36
Naseer:46
Muzaffar:45
INTRODUCTION

• Swiss company - global reach

• Around 254,000 people working for them

• Operating in more than 81 countries


having 522 factories

• World´s leading food & beverage company

• People, brands & products are key

• Over 700 products renovated or innovated in the past


five years, with wellness in mind
History &
Background
• Henri Nestlé established Nestlé in
1867 in
Switzerland
• His first product was lactogen
formula for
infants by the name “Farine
Lacteé”
MOST POPULAR
BRANDS
Beverages Chocolate, Confectionery &
Biscuits

Prepared dishes and cooking aids Water


Continue…
.
Milk Products PetCare

Nutrition

Ice-cream Pharma
Local tastes and needs
 Nestlé tailors products to local tastes
and needs:
– around 200 Nescafé blends to answer local
consumers expectations

Japan Poland Europe Malaysia Africa, Greece Russia


Switzerland
Russia, Israel
Joint Venture
Nestlé is party to a number of important joint venture:
• BPW (Beverage Partners Worldwide) with the Coca
Cola Company
• CPW (Cereal Partners Worldwide) with General
Mills
• Innéov with L'Oreal
• Galderma, Lacteal's etc
Nestlé India
 seven factories and a large number of co-packers
 At 1912, traded as The Nestlé Anglo-Swiss Condensed Milk
Company (Export) Ltd.
 first factory in 1961 at Moga, Punjab.
 direct and indirect employment, including farmers, suppliers of
packaging materials, services and other goods.
 provide Clean Drinking Water and educate children in schools
to conserve this scarce resource
 create awareness about the right to education and encourages
the communities around its factories to send their children to
school.
 helps in the maintenance of public parks and green belts, and
facilitates blood donation camps and health awareness
programs.
Nestlé India
performance:
 net profit- 18.1%, amounting to Rs. 95.7crores, and
the net sales figure marks a rise of 23.2%.
 exports delineate improvement by 15.6 %, which is
calculated as Rs. 82crores.
 net domestic sales- Rs. 756.9 crores
Nestlé India
science-based nutrition products

 Nestle India is stepping up focus on science-based nutrition


foods in line with its global strategy
 recently set up a 500 million fund, named `W Health' to
complement Nestlé's internal R&D.
 Example, Nestlé's Milo for instance, was re-launched with
energy releasing Actigen-E, a team of B-vitamin complex and
essential micronutrients to boost optimum performance.
 also launched Nestle Ceremeal Daliya, a scientifically balanced
meal solution for two-plus toddlers, containing essential
nutrients.
Nestlé India
most popular brands
Nestlé Oceania

 wholly-owned subsidiary of the Swiss-based, global food and


beverages company, Nestlé S.A.
 Regions: Australia, New Zealand, and the Pacific Islands.
 employs more than 5,700 people in over 70 offices
 selling A$268 million Nestlé products and raw materials
 Athlete Career Scholarships
 Community Environment Program
 NESTLÉ Golden Chef's Hat Award
 The MILO in2CRICKET Program offers children aged 5 to 10
years the opportunity to kick start their cricket career
Nestlé Oceania
most popular brands
MARKETING MIX
Product positioning

 favor the rules of free competition


 under a clear legal framework
 Create and respond to demand for its product.
 Nespresso is a brilliant example
Place

decisions depend on:


 storing and transporting of products
 channel of distribution

Price
 ethnocentric pricing policy (per
unit price of an item to be the same, no matter where in the world the
buyer is situated)
 geocentric pricing policy approach in the pharmaceutical
product.
Advertising, Promotion &
Packaging
Advertising
• through newspapers, magazines, television, radio, billboard or the
internet
• Unique, Use creative slogan
• Example- Nesquik Rabbit

Packaging
mainly in plastics, but also to a lesser extent across metals and paper
and broad

Promotion
• Professional Athletes, Famous individuals
• Example: U.S. Nestle Crunch Commercials staring Shaq
Sales by Product Group in
2008
Ph Nescafe, Nesquik,
ar
m Milo, Nestea,
Alcon Laboratories,
ac Perrier, San
eu 26.3% Pellegino
Galderma t ic
al Beverages
s
6.8%
Kit Kat, • Chocolate
Smarties, • Confectionery11.6% 25.8%
Crunch. • Biscuits • Milk Products
17.9% • Nutrition Nestlé, NAN,
Cooking Aids NIDO,
• Ice Cream
Prepared 11.6% Dreyer's,
Dishes Mövenpick
PetCare
Stouffer's, Buitoni,
Maggi
Pro Plan, Purina ONE,
Friskies, Dog Chow
Macro analysis
Health & wellness
Growing and developing populations

Micro analysis
 Quality and safety assurance
 Commercial behavior
 Environmental practices of suppliers
 Health & safety
 Energy & climate change
Thanx

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