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Business Research Methods

This document outlines the syllabus for a Business Research Methods course taught by Professor Purshottam Patil in semester 2 of 2014-15. The syllabus covers key topics in business research including the relevance and scope of research, identifying research problems, research design, data collection and analysis techniques, and report writing. Assessment will be based on a 100 mark exam. Reference texts are provided and an opening case study is presented on researching the problem of high turnover among waitstaff at a restaurant.

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P Sunder Raj
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951 views48 pages

Business Research Methods

This document outlines the syllabus for a Business Research Methods course taught by Professor Purshottam Patil in semester 2 of 2014-15. The syllabus covers key topics in business research including the relevance and scope of research, identifying research problems, research design, data collection and analysis techniques, and report writing. Assessment will be based on a 100 mark exam. Reference texts are provided and an opening case study is presented on researching the problem of high turnover among waitstaff at a restaurant.

Uploaded by

P Sunder Raj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 48

Business Research

Methods
Semester II 100 marks
Purshottam Patil 2014-15

Syllabus : Business Research Methods


1. Relevance & Scope of Research in Management and steps involved in the Research
Process
2. Identification of Research Problem and Defining MR problem
3. Research Design
4. Data Collection Methodology, Primary Data Collection Methods, Measurement
Techniques Characteristics of Measurement Techniques Reliability, Validity etc,
Secondary Data Collection Methods, Library Research References, Bibliography,
Abstracts, etc.
5.
Primary and Secondary data sources. Data collection instruments including indepth interviews, projective techniques and focus groups
6. Data management plan Sampling & measurement
7.

Data analysis Tabulation, SPSS applications data base, testing for association

8. Analysis Techniques, Qualitative & Quantitative Analysis Techniques, Techniques of


Testing Hypothesis Chi-square, T-test Correlation & Regression Analysis, Analysis of
Variance, etc. Making Choice of an Appropriate Analysis Technique.
9. Research Report Writing and computer Aided Research Methodology use of SPSS
packages
BRM Prof Purshottam Patil 2014-15
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Reference Text
1. Business Research Methods Cooper Schindler
2. Research Methodology Methods & Techniques C.R.Kothari
3. D. K. Bhattacharya: Research Methodology (Excel)
4. P. C. Tripathy: A text book of Research Methodology in Social
Science(Sultan Chand)
5. Saunder: Research Methods for business students (Pearson)
6. Marketing Research Hair, Bush, Ortinau (2nd edition Tata McGraw Hill)
7. Marketing Research Text & Cases (Wrenn, Stevens, Loudon Jaico
publication)
8. Marketing Research Essentials McDaniels & Gates (3rd edition SW
College publications)
9. Marketing Research Aaker, Kumar, Day (7th edition John Wiley & Sons)
10. Business Research Methods Alan Bryman & Emma Bell Oxford
Publications
11. Business Research Methods Naval Bajpai Pearson Publications
12. Research Methodology S.L Gupta & Hitesh Gupta International Book
BRM Prof Purshottam Patil 2014-15
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House Ltd

Opening Case
Assume for a moment that you are the

manager of your favorite restaurant. You are


experiencing significant turnover in your waiter
pool. Some long term customers have
commented that the friendly atmosphere,
which has historically drawn them to your door,
is changing. Where will you begin in trying to
solve this problem ?

BRM Prof Purshottam Patil 2014-15

M1 : Relevance & Scope of Research in


Management
Re-search = search again
Business Research: The systematic & objective process
of gathering, recording & analyzing data for aid in making
business decisions, take appropriate actions so as to
maximize business performance.
Cos. strive to measure & enhance ROI.
Managers need strategies & tactics for highest return.
Business research plays a crucial role in this process.

Why do we need Business Research ?


BRM Prof Purshottam Patil 2014-15

Relevance of Business Research study


i. Internet Growth
Explosive growth &
influence of co. websites, ecommerce & electronic
publications have massive
info. Is it credible & of
quality ?

iv. More govt.


intervention

ii. Demanding
stakeholders influence

Govt. concerned with


society, aggressively
protecting public rights,
thus restricts previous
business research tools.

Customers, employees,
shareholders & society
influence co. decisions.

iii. Vigorous competition


Both domestic & global. Cos
improve operations by reducing
costs & transform customers to
advocates.
BRM Prof Purshottam Patil 2014-15

Business Research Industry

BRM Prof Purshottam Patil 2014-15

Objectives of Business Research

Emphasis of Business research is in shifting decisions


makers from intuitive information gathering to systematic
& objective investigation
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Types of Business Research

BRM Prof Purshottam Patil 2014-15

Scope of Business Research

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Steps involved in Research Process

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Question

A Research Question is the hypothesis of choice that best states


the objectives of the research study
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e.g.2 Derive Research Q for Bank..

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Research Design

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MR Problems

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Research Problem

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Selection of a Research Problem

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Defining the problem

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Process to define a problem

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e.g.

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M3. Research Design

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Classification of Research Designs

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Classification of Research Designs

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Major Types of Research Designs


1. Exploratory Studies

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1. Exploratory Studies..importance

Help business researchers to develop concepts more clearly, establ

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Qualitative Techniques
Objectives of exploration are accomplished both by
qualitative & quantitative techniques, however
exploration relies more on qualitative techniques.
Approaches to Qualitative Research are adopted for
exploratory investigations:
Individual in depth interviews (usually conversational
than structured)
Participant observation (their experiences)
Films, photographs & videotapes ( life of the group
under study)
Psychological testing ( games, role plays)
Case study (in depth understanding of events /
conditions)
Elite / expert interviewing ( influential/ well informed
people in system)
Document analysis
( historical/
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Patil 2014-15 contemporary,
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Qualitative Techniques
Qualitative Techniques used in Exploratory Studies

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1.1 Secondary Data Analysis


First step in exploratory study
It is inefficient to discover anew through the collection
of primary data or original research, what has already
been done & reported at a level sufficient for
management to make a decision.
First start with Cos own data archives
Reveals prior decision- making patterns, successful/
unsuccessful methodologies, avoids duplication of
effort where prior collected data can provide sufficient
info for the current dilemma.
Refer to data published by authors outside the Co.
helps what needs to be done
e.g. special catalogs, subject guides, electronic
sources
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1.2 Experience Survey

Limitations of secondary data: fraction of existing knowledge is put


in writing1, it may be proprietary to an organization & hence
unavailable to outside person2.
Experience surveys seek info from persons experienced in the
related area.
We can explore various avenues during interview:
What is being done?
What has been tried with/out success?
How have things changed?
Who is the decision maker & what role does each person play?
What are the costs of processes under study?
What are the priority areas?
e.g. Study of TVS Motors assembly unit: history of declining
productivity, increasing costs & growing no. of quality defects.
People who may provide insightful info.: Employees recently
transferred to unit, marginal individuals as first line supervisors
BRM Prof Purshottam
Patil 2014-15 recently promoted
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belonging to management
nor workers,

1.3 Focus Groups


Most widely used Qualitative Research
Methodology
Group of 6-10 participants lead by a trained
moderator , meet for 90-120 minutes
Moderator facilitates & guides group in
exchange of ideas, & experiences on specific
topic.
Objective of Focus Group maybe: new
product or concept, new employee
motivation program, improve blood donations
at blood banks, etc
What
Basic
output of Focus group: list of ideas &
is the difference between exploratory & descriptive studies?
behavioral observations with moderators
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2.Descriptive Studies
Unlike exploratory studies, descriptive

What do you mean by univariate & bivariate?


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2.Descriptive Studies
Simplest Descriptive Study:

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3. Causal Studies
Concept of Cause

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Agreement
Proposed by

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Mills Method of Agreement

Example of Mills Method of Agreement.


2013/10/28

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Agreement
Problem: Occasional

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Mills Method of Difference

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Difference

Example of Mills Method of Difference.


2013/10/28

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Difference
If we discover that

at are the differences in the experiment in a laboratory & on field


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Causal Relationships

Stricter interpretation of causation in

Symmetrical vs. Asymmetrical ??


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Causal Studies

3 relationships between variables can be concluded:

1. Symmetrical

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Testing Causal Hypothesis


Though we are

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Design

2 more requirements crucial for successful inference making from experime

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Causation Case

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