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On HUL

The document outlines a group presentation for Hindustan Unilever Limited (HUL). It includes sections on the company's vision, mission, corporate social responsibilities, product offerings, marketing strategies, SWOT analysis, supply chain, challenges, and findings/suggestions. HUL is one of India's largest fast moving consumer goods companies, formed in 1956 with over 80 factories across India. The presentation covers HUL's goals to meet consumer needs while respecting social and environmental concerns.

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amirdon
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5K views

On HUL

The document outlines a group presentation for Hindustan Unilever Limited (HUL). It includes sections on the company's vision, mission, corporate social responsibilities, product offerings, marketing strategies, SWOT analysis, supply chain, challenges, and findings/suggestions. HUL is one of India's largest fast moving consumer goods companies, formed in 1956 with over 80 factories across India. The presentation covers HUL's goals to meet consumer needs while respecting social and environmental concerns.

Uploaded by

amirdon
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 19

G ro u p P re se n ta tio n

Contents
Introduction Marketing Strategy

Vision & Mission SWOT Analysis

Corporate Social Supply Chain


Responsibilities Challenges
Current Offerings Findings /Suggestions.
Strategies Followed


Introduction
Mr. Shrijeet Mishra
Formed in Nov.1956.

Executive Director

Foods
 India’s fast moving
 consumer goods company

with 80 factories across
India.

In 1931 1st subsidiary
 ,Hindustan Vanaspati
 Manufacturing Co. followed
by Lever Brothers India
Ltd. (1933) United Traders

 Ltd. (1935)
 The Anglo –Dutch Co.
Mr. Gopal Vittal
 Unilever Owns a majority
Executive Director

stake in Hindustan
Vision & Mission
 Vision  Mission
 

To meet consumer  To add vitality to


needs they will life.
respect the concerns
Bring safety on top of
of their consumers &
of society mind for employees

& will integrate it
with all business
To make injury free
processes &
organization.
ensuring a safe &
healthy work
environment
C o rp o ra te S o cia l R e sp o n sib ility
Providing education on health
& hygiene
Women Empowerment
Water Management
Rehabilitation of special or
under privileged children
Care for the destitute & HIV-+
Rural Development
Plays active role in natural
calamities.
Prod. Mix & Prod.
Lines

HUL

Personal Wash Laundry Skin Care Hair Care Oral Care Deodrants Ayurvedic

Surf Excel Fair & Lovely ,Ponds,Vaseline


, LUX, Pears, Rexons, Breeze
Wheel ,Sunlight Sunsilk & ClinicPepsodent,Close Up Axe,Rexona Ayush
Pro d , p ics
Marketing Strategies
 For Urban India  For Rural India
Focusses on short Project streamline in
supply chain for 1997
distribution Project SHAKTI
Meet every need of Lifebuoy :Swasthya
people everywhere Chetna
Build segments &
market for the future
wise Unilever has
strong expertise
Emphasis on Direct
selling ,Franchisee to
reach everyone
SWOT Analysis
Strengths

Innovative Aspects
Presence of Established distribution network in
both.
Strong R& D
Highly skilled HR
Effective CSR
SWOT Analysis
Contd……….
 Weaknesses
Strong Competitors
Low Export Level (At Present)
Changing consumption pattern
High advertising costs
SWOT Analysis Contd……….

Opportunities

Large domestic Market


Untapped rural Market
Changing life styles & rising income levels
SWOT Analysis
Contd……….
 Threats
Tax & Regulatory structure
Mimic of brands
New Entrants
Increasing cost of raw material.
Supply Chain…..

Su

PLAN
p
pl

Level 1 Sets Scope & Context, Segments & Products


y
Ch

Source Make Deliver


ai
n

Return

Build to StockBuild to Order


Engineer to order
Level-2 ,Identifies major Configurations

Identifies KeyBusiness activities

Issue product
le Production Activities Product & test Package Stage product
Release Product to De
Major Challenges
Inflation reducing profits
Competitions in core strategies
Consumer Behavior
Global Exposure
Help to improve nation’s nutrition
Give life an extra -Flavour
Finding /Suggestions
Crucial need to strategically place brands on
strong position.
Hard to differentiate blue competitive brands
,cash brands
Avoid multiple price wars.
Proliferation –product line .
Thank You !
Participated By
Akanksha Gupta Nikhil Singh
GuruVachan Singh Raj Mishra
Mohd. Amir Sandeep Verma
Mohd. Zubair Swati Jaiswal
Neeraj Shailli Singh Vikas Pandey

Sources

www.google.com
www.hul.co.in
www.scribd.com
www.authorstream.com
Marketing Management : Philip Kotler
Supply Chain Management :D K Agrawal

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