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Merchandiser Types

A merchandiser is responsible for conceptualizing, developing, sourcing materials for, and delivering apparel products. Their roles include interacting with various manufacturing departments, costing garments, sending samples to buyers, and bridging communication between buyers and vendors. Merchandisers must be analytical, creative, fluent communicators with a sense of curiosity who can work well under pressure and deadlines.

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Sanjeev Singla
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© © All Rights Reserved
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Download as PPTX, PDF, TXT or read online on Scribd
183 views

Merchandiser Types

A merchandiser is responsible for conceptualizing, developing, sourcing materials for, and delivering apparel products. Their roles include interacting with various manufacturing departments, costing garments, sending samples to buyers, and bridging communication between buyers and vendors. Merchandisers must be analytical, creative, fluent communicators with a sense of curiosity who can work well under pressure and deadlines.

Uploaded by

Sanjeev Singla
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Merchandiser

apparelmerchandisinginvolves the
conceptualization,

development,

In the manufacturing
environment,
procurement
of raw materials,
sourcing

of production, and delivery of apparel


products to either buyer or retailer.
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Fashion Merchandising

Types

EXPORT MERCHANDISING:

In an Export Production House (apparel


industry)
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Fashion Merchandising

Types

In a big manufacturing unit the role of

merchandising may be classified as below

Marketing Fashion
Merchandiser
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Merchandising

Types

Production Merchandiser
Who take care of product
Who
take
care
of
all
Inhouse
developement
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activities

Fashion Merchandising

Types

Sourcing Merchandising

Who take care of procurement

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Fashion Merchandising

Qualities of Merchandiser

Merchandiser should

Think in Analytical Manner

Be
very
particular
about
Be able to speak & write fluently
Merchandising
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Fashion Merchandising

Qualities of Merchandiser

Develop a sense of Curiosity

Be creative
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Fashion Merchandising

Advantages of
Merchandising

Prestige

Good Pay

Relatively rapid advancement


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Fashion Merchandising

Advantages of
Merchandising

Opportunity to work every where

Travel

Self expression
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Fashion Merchandising

Disadvantages of
Merchandising
Hard Work

LimitationsIn

Long hours work

advancement

Pressure

Excessive travel

Competition

Rigidity in training program

Accountability

Anti social Focus

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Fashion Merchandising

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Role of Merchandiser

Merchandising development based on


To interact with the various

departments
of
manufacturing
unit
buyers objective
To do the costing of Garments.
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To interact with
the Buyer
Fashion Merchandising

11

Role of Merchandiser

To send the samples to buyers

Development of lab-dip / desk looms/ Strike-of

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Fashion Merchandising

12

Buying House

Buying house work as intermediateries

the buyer & the vendor

60 -70% world wide buying routes


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Fashion Merchandising

13

Buying House
Work

on profit percentages /

commissions / expense coverage

Large buying houses in India

Landmark / Triburg / H & M / Li & Fung

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Fashion Merchandising

14

Role of Merchandiser
Bridges

the gap between buyer &

vendor
Analysis of market / vendor / order

processing / QA

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Fashion Merchandising
Wholesale
activities

15

Role of Merchandiser

Private brand programmes

Foreign buying

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Fashion Merchandising

16

Buyer

A Buyer is a Brand.

For example: GAP, NIKE, Adidas etc are

brands
as wellFashion
as Merchandising
buyers.
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17

Buyer

All
thesethe
buyers
through
their
under
Headwork
Office
of the

Buyer/Brand.
local office known as Liaison Office

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Further, all Fashion
the
Liaison Offices works
Merchandising

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Role of Merchandiser

To select the vendor for the garment

manufacturing

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To work in Fashion
between
the Head Office
Merchandising

19

Role of Merchandiser

Planning of merchandise

Vendor management

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Fashion Merchandising

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Traits of Merchandiser
In

todays high
tech, competitive,

global apparel industry, a merchandiser

must posses a rare blend of traits, skills

and experience.

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Fashion Merchandising

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Traits of Merchandiser

Merchandiser must be part..

Designer
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Fashion Merchandising

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Traits of Merchandiser

A merchandiser is involved in every

stage of the process from design to


sales they

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Fashion Merchandising

23

Traits of Merchandiser

and also negotiate the price.

even responsible for ensuring that


consignments
are delivered to the
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Fashion Merchandising

24

The Life of a Merchandiser

Merchandisers

spend a great deal

evaluating sales from previous time


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Fashion Merchandising

25

Knowledge Base .
Trend

and fashion movement;

Forecast interpretation and range


development

Product development and feasibility

Fabric or leather and other input

appreciation
Fashion Merchandising

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Knowledge Base .

Processing and finishing

Market knowledge; Customer profile

and behavioral change

Fashion Merchandising
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Cost and price;
Quality assurance and

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Knowledge Base .

Delivery procedure; Supply chain and

logistics management;

Government policy, procedures and


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Fashion Merchandising

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Skill-Sets
Pattern
making

and

measurement

grading, Sample development and sewing


operations

IT tools, Marketing communication

Team
management
coordination,
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Fashion Merchandisingand

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Skill-Sets
Human

resource development,

Managerial and functional skills.

Quality testing, approvals

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Fashion Merchandising

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