Menu Planning
Menu Planning
COMMERCIAL MENU
INTRODUCTION:
It is a strategic document that defines the
purpose of the foodservice establishment and
every phase of its operation.
A good menu should lead patrons to food and
beverage selections that satisfy both their
dining preferences and the mMENU- is a list,
often presented with some fun fare, showing
the food and drink offered by a restaurant,
cafeteria, club, or hotel.
erchandising necessities of the operator
(CONT.)
4. Must be aware of how operational constraints
such as costs, equipment availability, and the
skills of the available labor force,
5. Must be able to visualize how the menu will
appear graphically.
6. Must be skilled at communicating successfully
with patrons through the menu.
MENU STRUCTURE
Issues
Location
of foodservice
Name of the foodservice (what it says to a
customer)
Primary target audience
Menu priorities
Capabilities of the staff
(CONT.)
(CONT.)
List of special occasion and holiday
menu.
Cost and seasonality of possible menu
items.
MENU PLANNING
(CONT.)
Points of origin.
Merchandising terms.
Means of preservation.
Food preparation.
Verbal and visual presentation.
Dietary or nutritional claims.
PLANNING PROCESS
General principles applicable to onsite and commercial foodservice
operations
More variety needed in on-site
foodservice
Person eating out often goes to
restaurant for particular menu item
3)
4)
5)
RESTAURANT MENU:
(CONT.)
RESTAURANT CONCEPTS
take-away (in
the
United
Kingdom, Australia, New
Zealand, South Africa, Hong Kong,
and Ireland)
parcel (in Indian English and Pakistani
English
SHOULD KNOW:
1. Restaurant fine dining requires attention to
detail.
2. Fining dining servers are the best.
3. Fine dining customer service goes above
and beyond.
4. Fine dining restaurants often feature prix
fixe menus.
5. Reservations are a good idea for a fine
dining restaurant.
economy.
( CONT.)
5) Organic/ Local Fare. Local foods doesnt
mean just salads.
6) European Flavors. The Old World makes
resurgence via food trucks.
7) Regional Cuisine. Red Hook Lobster food
truck brings Maine lobster to New York City.
8) Waffles.
9) Burgers. Always popular. Always a favorite.
10) Ice Cream. The original food truck theme. An
American classic.
2. VEGGIES GALORE
Though most Americans still eat meat, the
vegan movement is affecting restaurant
menus.
A
new
study
from Data
essential found one-third of restaurant
chains now have at least one vegetarian
entree. That's done so that a group eating
out won't veto their eatery because there's
nothing for the vegetarian in the group to
eat.
4. GLUTEN FREE
If you were hoping the gluten-free craze was
burning out, sorry to disappoint. Gluten-free cuisine
was a top-five trend identified in the National
Restaurant Association's "What's Hot in 2014"
survey, identified by more than three-quarters of
chefs as a niche they planned to do more with next
year. Don't just think packaged goods or gluten-free
brownies, either. You'll see the desire to avoid
wheat gluten drive more use of pasta noodles
made from buckwheat and other grains.
Also, expect more ancient, super-nutritious grains
such as quinoa and amaranth to pop up in dishes
that might once have used wheat flour.
6. NUTS
High-protein, healthy nuts and seeds are
valued by carbo -cutting diners for a healthy
energy boost.
7. BETTER-QUALITY PIZZA
The era of cheap pizza with low-quality ingredients
is ending, with the rise of artisan, gourmet pizza
chains such as Blaze Fast-Fired Pizza, MOD Pizza,
Patxi's, and many more.Most of these chains are
expanding through selling franchises, a fast-growth
model that will see many more neighborhoods get
their own upscale pizza joint in 2014. And some have
big backers that will help their brands expand -Buffalo Wild Wings is behind Los Angeles-based
PizzaRev, and Smashburger founders Tom Ryan and
Rick Schaden are the brains behind Denver's Live
Basil.
8. CHICKEN WINGS
Once only seen as bar food, chicken wings
have become so ever-present that the
National Chicken Council found 13.5 billion
chicken wings were marketed in 2012, not
counting the ones still attached to whole
chickens.
11. UMAMI
The savory "fifth taste" is popping up in
sauces, salts, and burgers, at fast-growing
L.A.-based franchise chain Umami Burger. In
2014, watch for scores of other restaurants to
jump on the umami trend, too.
12. BISCUITS
Move over, pretzel and
croissant buns. Biscuits are riding the
comfort-food trend to become the
next "it" ingredient to hold
sandwiches and burgers together,
forecasts San Francisco hospitality
consulting firm Andrew Freeman &
Co.
THE 5 IN 5
A LOOK AT THE FIVE SEGMENTS
EVERYONE WILL BE TALKING ABOUT IN
2017 ABOUT MENU INNOVATIONS
The world of 2017 will be a different place. Better
burgers will be more eco-friendly, and theyll be
ordered via touch screen. Upscale Asian
restaurantspossibly even some from Asiawill
grab more market share. And as time pressure
builds, fresher-than-fresh juice will become a graband-go commodity. If all the progress seems like a
blur, theres a reason for that. Trends arent just
taking holdtheyre taking hold faster than ever.
1. THE ECO-BURGER
Epic Burger will claim the moral high
ground in the next five years with fewer
preservatives and a strong sustainability
message.
3. BUILD-YOUR-OWN EVERYTHING
From drive-thru speakers to high-efficiency fryers
to touch-screen POS systems, quick-serve
restaurants have long been the earliest adopters of
new restaurant technology. But the restaurants of
2017 will put even todays tech-savvy restaurateurs
to shame. Robotics, touch-screen ordering, and
customized-to-the-max orders will become
increasingly established parts of the quick-serve
experience.
4. INTERNATIONAL INVASION
As the economy rebounds, the American market
will be increasingly saturated with foreign-based
brands, experts say.
Philippines-based Jollibee offers hamburgers,
spaghetti, and chicken alongside more exotic fare
like breakfast pork-and-rice platters or Fiesta
Noodles with shrimp and hardboiled egg. It has 26
stores in the U.S., and recently opened one in
Anaheim, California. South African chicken
restaurant Nandos has several U.S. locations, as
does Guatemalas Pollo Campero.
TYPES OF MENU
1) A LA CARTE food items priced individually
An outline of the menu item categories for each meal
(appetizers, entres, and desserts).
Number of menu item choices in each can vary
according to the goals of the foodservice operation.
One of three basic types of menus used.
The literal meaning of the French phrase is "by the
card," although it's used in both languages to
mean "according to the menu." The opposite of
a la carte is a table d'hte, or "meal served at a
fixed price."
LA CARTE
la carte can also refer to a menu in which the
items are thus presented. The diner would then
be free to order side dishes such as
vegetables and potatoes separately. You will
often see this kind of menu at high-end
steakhouses.
This is the opposite arrangement of a prix fixe
(pronounced "pree feeks") menu, where a
diner might order a pre-set array of courses,
such as appetizer, main course and dessert,
for a set price.
LA CARTE BREAKFAST
Fewer people eat breakfast than lunch
or dinner, accounts for ~20% of daily
restaurant traffic.
Commercial and on-site foodservice
operations usually offer traditional
breakfast items and light and healthful
options.
LA CARTE LUNCH
LA CARTE
LA CARTE DINNER
Traditionally includes entre, potato,
vegetable, & salad
Supper lighter or late evening meals,
menu similar to breakfast, brunch, lunch
Menus getting shorter, but appetizer
section is getting longer
Ethnic cuisines impact menus
Desserts commonly included on menu
LA CARTE DINNER
2. DU JOUR MENU
a menu listing dishes available on a
particular day.
made for a particular day used of
an item not specified on the regular
menu
5. TABLE D HOTE
food items grouped together & sold for
one price
In a restaurant, a menu is a presentation
of food and beverage offerings. A menu
may be la carte which guests use to
choose from a list of options or table
d'hte, in which case a pre-established
sequence of courses is served.
6. SEASONAL MENU
refers to the times of year when a given type
food is at its peak, either in terms of harvest or
its flavor. This is usually the time when the
item is the cheapest and the freshest on the
market. The food's peak time in terms of
harvest usually coincides with when its flavor
is at its best. There are some exceptions; an
example being sweet potatoes which are best
eaten quite a while after harvest.
7. DESSERT MENU
the sweet, usually last course
of meal fruit, dates, nuts, etc.,
served at the end of a meal
9. KIDS MENU
The kids' meal or children's meal is
a fast food combination meal tailored to
and marketed to children. Most kids'
meals come in colorful bags or
cardboard boxes with activities on the
bag or box and a toy inside. The
standard kids' meal comprises a burger,
a side, and a soft drink
THANK YOU!
THE END
MANPOWER PLANNING
2. QUANTITATIVE PRODUCTION
MANPOWER REQUIREMENT
- Ensures that workload can be handled
by the team
- Cost of labor kept to a minimum
FACTORS AFFECTING THE
QUANTITATIVE MANPOWER
REQUIREMENT:
MANPOWER PLANNING
Job
MANPOWER PLANNING
Staff
needs
Production Scheduling
Time
Action
stage:
Production Schedule
Should
include:
Employee assignments
Preparation time schedule
Menu item
Over- & underproduction
Quantity to prepare: forecast amount for each menu
item.
Substitutions
Actual yield: portion count produced by the recipe.
Additional assignments
Special instructions & comments
Pre-preparation
Production Meetings
Should
Ingredient Control
Begins
Advantages of Centralized
Ingredient Assembly
Contributes
function is to coordinate
assembly, pre-preparation, measuring, &
weighing of the ingredients.
Availability of appropriate equipment will
help determine the activities to be
performed.
supply
Trucks or carts for assembly & delivery
Worktable or counter
Scales
must be:
Literate
Able
to do simple arithmetic
Familiar with storage facilities
Responsible
Size of operation
Frequency & time of deliveries
Size of ingredient room & location of other storage
areas
Type, number, & complexity of menu items
Number of workstation to be supplied
Schedule for delivery of ingredients to production &
serving areas
Extent of pre-preparation performed in ingredient
assembly area
Recipe
Formula
Recipes
Recipes
include:
Standardization
Ideal
Justification
Advantages
recipes:
Promote
Justification
Advantages
Save
(cont.):
recipes:
operation.
Found to produce consistent results & yield
each time prepared.
Recipe Verification
Review
Recipe
title
Recipe category
Ingredients
Weight/measure for each ingredient
Preparation instructions
Cooking temperature & time
Portion size
Recipe yield
Equipment to be used
Recipe Verification
Make
the recipe
Verify the recipe yield
Record changes to the recipe
Product Evaluation
Informal
Visual
Evaluation:
appearance
Flavor
Ability
to obtain ingredients
Cost per serving
Labor time
Availability of equipment
Employee skill
Product Evaluation
Formal
Evaluation
Quantity Adjustment
Methods
include:
Factor
method
Percentage method
Direct reading measurement tables
Computer
Determine
of ingredients
Production methods
Quality of food
Labor productivity
Energy consumption.
Sweet
Destruction
of harmful microorganisms
Increased digestibility
Change & enhancement of flavor, form,
color, texture, & aroma
Adjust budgetary requirements
Heat Transfer
Conduction
Convection
Heat Transfer
Radiation
Induction
Moist Heat
Use
Dry Heat
Use
Multifunction Equipment
Combination
of several pieces of
equipment to increase space in
production area.
Combi-oven
steam
Tilting skillet combines range, griddle,
kettle, stock pot, & frying pan.
Convection/microwave oven - includes
convection and/or microwave
Production Controls
Quality
Energy Use
Direct
Indirect
Energy Conservation
ENERGY
Energy Management
Should
include:
Record-keeping
SUSTAINABLE PRODUCTION
PRACTICES
SUSTAINABLE PRODUCTION
PRACTICES
SCARCITY ON SUPPLIES
SCARCITY ON SUPPLIES