Digipak Analysis

Farzin Moosa

The colour scheme

shown is rather warm
and vibrant. For
example, on the album
cover, there are three
colours used which are
pink, red and black.
The three colours
connote the genre of
her music as well as
the songs which could
be featured on the
album. The genre is
pop and the album
Although Selena
includes pop songs
Gomez is already
which are both happy
famous, it is
and sad.
necessary for her to
advertise her name
since the picture of
her shown may not
always give away
who she is to her
fans as well as
who listen
to bold
Theothers
typography
is rather
music
the pop
which
canofeasily
be seen by
genre.
everyone. The font is also in

1. Selena Gomez- For You

two different colours which

may signify two parts of her
album, one happy, while the
other intense and romantic.
The two words For You signify
who Selena is as an individual.
It shows that she is expressing
her feelings in all of the songs
of the album, she has written

Because of Selenas album, we are easily able to

identify that the target audience when it comes to
Selenas songs are teenage girls. Her songs, the
colour scheme of the album as well as her style

Since Selena is
looking down
connotes that she is
rather shy, which also
shows that this album
may mean a lot to her
too. It signifies that
her personality is
rather caring and
loving towards the
person/people she
has made this album
for. For example, it
could be for her fans
as she wants them to
be able to relate to
her or it could be
because she is
When ither
comes
expressing
ownto
her hair,
is tied
thoughts
anditfeelings
in
a
messy
bun.
towards a special
This connotes that
person.
Selena doesnt
really care about
how she looks at
this moment, she
is showing her
simple side, since
she isnt dressed
up in glamorous
clothes as well. It
illustrates the
simple side of her
since this album is
about experience
in life, something

Selena Gomez-For You

The CD disk shows simplicity

exactly like the front cover.

The CD colours are also
similar to the colours used on
the front cover. Pink and
silver connotes calm, simple,
happiness and vibrant. It is
also not necessary to include
an image of Selena on the CD
since the front cover already
gives away whose album it is.

The image shows Selenas

confident side. She is looking
directly at the audience which
emphasises the title of her album
which is called For You. It also
emphasises more of her album
because it shows she isnt too
focused on herself, she is more
focussed on the person she has
formed this album for. The
background vibrant colours also
connotes her innocence.

The close up of
Selenas face signifies
more of her facial
expressions. For
example, it shows
more of what she
might be feeling,
which could be
anything such as
confidence, sadness
and much more etc. It
really depends on
what the audience
sees her as.

The font
used on
the track
list is
complet
ely
similar
to the
font
used on
the front
cover of
the
BothCD.
the
side
panels
include
Selenas
name
along
with the
name of
the
album.

The back
Selena Gomez-For You (Back Cover)
cover shows a
picture of
Selena where
she is looking
directly at the
camera. Not
only does the
front cover
give away
who the
album is by
because of her
name, but the
back cover
shows
The back of
everyone
the albumhow
is
she
looks.
rather
intense and
vibrant
because of
the colours
used.
The back cover includes the barcode.
The record label which Selena is signed
to has been shown. This advertises the
record label since many popular artists
are signed to Hollywood Records.

Selena Gomez (Website)

The artists name clearly
written in bold letters on the
left side of the website

The website promotes

her new single first
out of everything
since it is her latest
new song.

The colours used are black

and white, something to relate
to her album since it includes
intense songs

The lighting used is

also rather dull,
again relating to the
intense them of her
album as well as her
songs.

When it comes to
the colour scheme,
the colours shown
are black, gold and
bronze. The
combination of these
three colours signify
a classical period of
time. For example,
the gold candle
stand as well as the
old painting some
how relates to his
music. He might be
addressing his target
audience by showing
them that his music
has no time, his
Many artists
music
never be
includewill
their
old.
name on the front

2. Drake-Take Care

cover of their
album. Since
Drake is a rather
popular artist
around the world,
it is not necessary
for him to include
his name on the
album since
When
it comes
to the typography,
everyone
knows
the
Take Care stand out
whotwo
he words
is already.
most of all on the album cover. The
font represents Drake as an
individual who is sweet and caring
who is a part of the Rnb/Rap world.
Since the font is also italic, it

Because of Drakes album, we are easily able to

identify that his target audience is teenagers as
well as young adults. This is because, the colour
scheme, the italic writing and drakes style
signify that his music is for different ages. Many
people can relate to his songs and people from

When it comes to
mise en scene,
Drake outfit his
fully black, with
lots of heavy gold
chains. His outfit
signifies his social
class, which is
high class in this
case.
A medium close up of
Drake is shown sitting
down and looking into
the gold cup he is
holding. His facial
expressions show
that he is thinking
about something, he
could be sad, his
personality could be
caring thus resulting
inThe
the album
title Take
cover
Care.
shows a sense of
simplicity. For the
fans of Drake, this
is easily seen
since Drakes
simple but caring
personality is
emphasised
through his songs
as well as his
pictures.

Drake-Take Care

The image of
Drake shown
smoking a cigar
inside the
Digipack
signifies his
wealth. It also
goes against his
album title Take
Care since he
isnt taking care

Drake is also
looking away from
the camera which
shows his
personality, he
focused more on
himself compared
to anything else
around him.

The close up of Drake

shows the target
audience more of who
he is as a person. The
close up brings the
audience closer to
Drake. Also, since the
setting around him
shows that the picture
could have been taken
at his house, it forms
a closer relationship

The CD shows simplicity

exactly like the front cover of
the album. This is because the
CD does not include any
image, it is entirely one colour.
His name is shown on the CD
which shows that he still
needs to advertise his name
to his fans even though it
wasnt necessary to do so on
the album cover.

The back
cover of
the album
is rather
plain and
simple
which is
similar to
the CD.
The back of
the album
includes the
track list
along with
the
producers
names,
executive
producers
names as
well as the
music
companies.

Drake-Take Care (Back Cover)

The font of
the track list
is simple
sans serif,
this makes
the track list
easier to
identify, also
the colour
used is
similar to
the colour
used on the
two words
The
album
Take
title isCare.
shown in
the side
panels,
along with
Drakes
name.
The back cover also features the
barcode as well as the production
company name.

The website features

Drakes signature in
order to show fans
what his signature
looks like.

Drake (Website)
The
website
includes
the name
of his latest
album at
the centre;
in order to
attract a
mass
audience

The website features all

the different information
which will be beneficial
to fans of Drake. For e.g.
Tour Dates, Videos and
Music. It keeps them up
to date on everything
about Drake.

The website itself is rather plan

and simple. This is similar to his
album cover as well as the CD.
Hes one of the artists who puts
more into his music compared to
the advertisement of his music.

The colour
schemes used on
the album cover
are purple, white
and gold. All three
of these colours
show a
combination of
magic and fantasy.
This is also
emphasised
through the
sparkly dust used
around the album
cover which shows
that the album
songs will be
rather magical.
Shes sending a
message to her
audience
that it
The
typography
will almost
used
in thisbe like
as if her fans
will
particular
case
is
be going
into a
italic
which
new world bymore of
emphasises
listening
to her
her
magical
album.
songs
The
font represents
more of who she is
as well, for e.g.
mysterious,
confident, happy
etc.

3. Taylor Swift-Speak Now

Because of Taylors album, we are easily able to

identify that her target audience is most likely to be
teenage girls. This is because the colour scheme, her
own style, the typography all signifies more of who she
is. This makes it easier for the audience to be able to
relate to her.

When it comes to
mise en scene,
Taylors dress
shown is a purple
long dress. Again,
the dress also
emphasises more
of her album
because it shows
her album is a
fairy tale,
something
The
mid shot
of
magical,
its like
Taylor
Swiftanother
in the
going into
purple
dress
looking
world.
away. Her facial
expression shows
how much
confidence she has.
This also
emphasises the title
of her album Speak
Now as her facial
expression shows
For
who are
thatthe
shepeople
isnt afraid
big
fans of Taylor Swift
of anything.
will know what is
expected from Taylor
Swift when it comes to
her albums. For e.g.
she is more likely to
add mystery,
adventure and magic
to her albums; thus
resulting in the
magical dust on her
dress.

The CD emphasises
more of the album. For
example, since the title
of the song is Speak
Now and there are eight
hands formed
altogether, it shows that
Taylor is uniting with her
fans. She is showing
them that they are not
alone, that she will be
there for them with her
music.

Taylor Swift-Speak Now

The background
shows an art piece.
It emphasises that
her music is a piece
of art, it is another
world, something
which she can
personally relate to.

The image of
Taylor looking
away shows how
confident she is.
She is focused
more on things
around her rather
than herself. It also
relates to the
confidence
illustrated through
the title of her

The grey, red,

and gold
colours used
also show that
her music
could be
relatable to
different ages.
For e.g. even
though it is
targeted at
teenagers,
different aged
people could
possibly relate
to it since the
lyrics as well
as the songs
can be
relatable to
anyone.

Taylor Swift-Speak Now (Back Cover)

The back
cover is
quiet similar
to the front
cover. For
example, the
font is quiet
similar since
it is italic at
the front as
well as on
the back on
The
various
the track
types
list. of
colours as
well as the
frame used
shows the
theme of the
album which
could be a
magic/fairy
tale theme.
The production company name is also
featured in order to inform everyone who
will be distributing the album.

Similar to the
front cover,
Taylors picture
is similar. For
example, she is
wearing a
sparkly strapless
dress and
looking away
Both
from
thethe
side panels
camera.
include
Taylors
name as
well as the
name of the
The back cover
album.
also includes
the bar code
along with the
record label
name which
Taylor is apart
of Big
Machine
Records.

Taylor Swift (Website)

The typography used is rather bold as well, same
as the one used on her name. This makes it easier
for fans who use the website to search for things
they need. For example, music, tour and event
dates etc.

Her latest single is

advertised on the website
first as it has recently
been released and
therefore needs to be
promoted.

The website
features Taylors
name in bold as
this website is all
about her,
flashing her
name in a bright
colour makes it
stand out.

The colour use of black and white

is rather important in this case
because her latest single is set in
the olden days. This is also one of
the reasons why she is dressed like
an actress in the 70s/80s, with
heavy jewellery and perfect curls

4. J Cole- Cole World: The Sideline Story

The two main

background colours
shown are black and
gold. The combination
of these two colours
bring makes J Cole
stand out more which
is the whole point
since it is his album.
The two colours also
signify more of who his
genre of music as well
as his album is aimed
at. For example, since
the album shows J
Cole sitting in a
changing room around
school lockers, it
When
comes
to mise
shows itthat
it could
be
en
scene,
his
clothing
aimed at teenagers.
gives away more of his
personality. For
example, he is dressed
rather casually, in a
baseball jacket which
connotes that he is quite
young, it also signifies
more of his social class
which could be middle
class. Also, the picture is
taken at a school which
shows that his target
audience is mainly
teenagers as well as

A long shot shown of J

Cole looking directly
at the camera. His
facial expressions
connote more of her
album title For
example, because he
is looking directly at
the camera and since
the title of his album
is J Cole-Cole World:
The Sideline Story, he
is telling his fans that
this album is about
him, it his story, it is
his experience and all
the songs could
The typography
possibly
be relatable
shown
is
to his fans.rather bold
especially his name
JCOLE. Even though
the title of the album
is shown in the corner
of the album cover,
fans of J Cole are
easily able to identify
that it is his album.
The font represents
more of who J Cole is
as a person for e.g.
tough and strong.

The CD shows an
illustration of a basketball
court. Since the title of the
album is J Cole: Cole WorldThe Sideline Story, it
creates a message that
basketball could be his
favourite sport or that it
personally relates to his
own story. It also shows
that his fans will be forming
a personal relationship with
him since they will be
finding out more about his
own story and personal life.

J Cole:The Sideline Story

The close up of J Cole shows the

audience more of his personality
and who he is as a person. It
shows his facial expression, since
he is looking down; it expresses
that he could be sad, mysterious,
lonely etc.

The colours
used on the
back cover
are quiet
similar to the
colours used
on the front
cover. For
example,
there is a
gold spot
light shining
on J Cole to
make him
The font is also
stand out on
similar to the
the back
font used on
cover.
the front cover.
Also, the name
of the songs
are in the
colour white in
order to make
them stand out.
However, the
artists who
have been
featured on the
songs are
written in red,

J Cole: Cole World: The Sideline Story

The side
panels also
include the
name of the
artist which in
this case is J
Cole along
with the name
The
picture
of
his
album.
of him shown
looking away
from the
camera
makes him
look
mysterious
as well as in
his own
Not only does
world.
the gold spot
light make J
Cole stand out
but the simple
black
background
does too. This
connotes his

The back cover includes the barcode

as well as the record label name
which J Cole is signed to as well as
the production name which is

Picture of him shown

makes it easier for people
to recognize who he is.
Also, relates to his music
too. The picture of him
looking away from the
camera makes it look as if
hes in his own world.
Also, since he is sitting on
a roof, it could connote
that his music is about his
life.

J Cole (Website)
The typography used on his name stands
out the most since it is in white as well as
big letters. Also, since the background
colour is quiet dark, it makes it much easier
for his name to be identifiable.

Different labels used for

everything fans need to
search for. It makes it
easier for them to find
things they need. For
example, photos, tour
dates, new songs.

The dark lighting used on

the website relates a lot to
his album. It could signify
that his music is rather
intense, dark and
mysterious.

4. Ariana Grande-My Everything

The two colours used

are a combination of
black and white. The
two colours signify
more of the genre of
her music which is
pop as well as
contemporary RnB.
Also since in the
olden days, before
there was any colour
on television, the
use of the two
colours black and
white may illustrate
that Arianas songs
are timeless. His
songs could be
aimed at a mass
audience
When
it comes
such as
to
the
typography
, an
teenagers,
young
italic
is used
adults,font
adults
etc. as
well as a bold font to
emphasise her name
therefore everyone
is easily able to
identify who the
singer is. Along with
this, it emphasises
the genre of her
music which is pop.
The best theory for this particular album would be Laura
Mulveys theory-The Male Gaze. This is because Ariana
is shown wearing short, revealing clothes which can not
only attract women as it will influence them to dress
like her but it will attract men too.

When it comes
to mise en
scene, Arianas
outfit is fully
black as well as
short which
emphasises
more of her
social class
which is high
class since she is
Even though
wearing
white
Ariana
is
high heels.dressed
in short clothes,
and the colours of
the album are
black and white,
the album still
shows simplicity.
This connotes that
her personality as
well as her songs
are similar
toAriana
her
Even
though
album
is
not acover.
teenager,
her songs are
easily relatable to
teenagers since her
songs are mainly
aimed at teenagers
and young adults.

The CD emphasises
Ariana Grande-My Everything
more of her album in
various ways. For
example, it shows her
winking at the camera,
with the title of the
album on top called My
Everything. This
connotes that she is
rather mysterious and
secretive because she
could be talking about a
person who is special to
her but trying to be
secretive about it.

A long shot of her is

shown sitting on the floor
and looking directly at the
camera. The white baggy
jumper she is wearing
emphasises her
innocence because white
illustrates innocence. The
black high heeled boots
she is wearing also
emphasises the
confidence she she has
within herself, she is
rather open, not shy like

Ariana
Grande-My
Everything
(Back
Cover)
The side

Unlike the
front cover,
the entire
track list has
a bold
simple sans
serif font.
This
particular
font was
used on the
track list in
particular in
order to
make it
stand out
and
recognisable
by the fans
who buy the
album.

panels
include
Arianas
name as
well as the
name of
the album
which is
My
The back
Everything
cover is
.
quiet
simple and
plain
exactly like
the front
cover of
the album.

The back cover also includes a

barcode along with the record
label name which has signed
Ariana Grande.

Ariana Grande (Website)

The typography used on her name

is unique compared to all the
other labels on the website.

The colours black and white and purple

and white are exactly the same as the
colours on her album. It makes it rather
relatable, as well as shows the theme of
her music. For example, black and white
could signify classical, while purple and
white could connote pop. This is relevant
as her music includes some of both

The website features all the social

networking sites which Ariana
Grande uses. This makes it easier
for fans to follow her and keep up
with her latest updates on her
music.

The website advertises her

latest album on the home
page rather than anything
else. This is beneficial to
her, as it will bring in a
mass audience and sell
more copies of her album.

The End