Scribd
Upload
433 views14 pages

Story Behind Logos

The document discusses the hidden meanings and stories behind some of the world's most famous logos. It provides examples of logos such as Adidas, Amazon, Apple, Audi, BMW, FedEx, Google, IBM, McDonald's, Mercedes Benz, Pepsi, Toyota, and Volkswagen and explains the symbolic meanings and inspirations that informed the designs of their logos. Many logos represent core values or histories of the companies that are not overtly obvious just from looking at the logo design itself.

Uploaded by

Prasanjeet Bhattacharjee
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
433 views14 pages

Story Behind Logos

The document discusses the hidden meanings and stories behind some of the world's most famous logos. It provides examples of logos such as Adidas, Amazon, Apple, Audi, BMW, FedEx, Google, IBM, McDonald's, Mercedes Benz, Pepsi, Toyota, and Volkswagen and explains the symbolic meanings and inspirations that informed the designs of their logos. Many logos represent core values or histories of the companies that are not overtly obvious just from looking at the logo design itself.

Uploaded by

Prasanjeet Bhattacharjee
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 14

Hidden Meanings Behind The

World's Most Famous Logos


The logo of an enterprise or a company
is what can make or break it. A simple,
easily recognisablelogo will always have
a higher recall value over a complicated
logo. We're sure you've wondered how
the logos of some of the best known
companies of the world were conceived.
Good call because some of them have
some amazing stories behind them, and
some hidden meanings too. Take a look!

Ever looked at Adidas' symbol as a


mountain? Well, that's exactly what
it's supposed to mean. The three
stripes, which were part of the
original logo in 1967, never really
meant anything. It was just supposed
to be unique. In the '90s, though, they
slanted the stripes so that it would

While the arrow does look like a


smiley, that's not what it stands
for. Notice how the arrow is
pointing from the 'a' to the 'z'?
This represents the fact that
Amazon provides a variety of
items for sale, literally from A to

Ifyou thought the apple had anything to


do with Newton's law of gravity, you're
wrong. However, if you thought that the
Apple logo had to do with the creation
story of Adam and Eve, then you
guessed correctly. It represents the
forbidden fruit from the "Tree of
Knowledge".

Four hoops. Just a plain and simple


design, right? Well, wrong. In fact,
each of these hoops stands for the 4
founding companies of the AutoUnion Consortium way back in 1932
- DKW, Horch, Wanderer and Audi.

BMW has a history in aviation and its


logo actually stays true to its roots.
The blue and white represent a
propeller in motion with the sky
peeking through. In fact, BMW had a
role in World War II as a creator of
aircraft engines for the German

The Google logo has four primary colors


in a row before it's broken by a
secondary
color.
Actually,
Google
wanted to show that they don't play by
the rules and are also playful without
making the symbol bulky. To do that,
they just used simple letters and colors.

The FedEx logo is an interesting


one! At first glance, all you can
really notice are the two different
colors. But if you look closely, you
can see an arrow is created
between the spaces of the letter
'E' and 'X', representing the

The white lines passing through


give the appearance of the 'equal
to' sign in the lower right corner,
representing
equality.
In
fact,IBMs logo has a hidden
message for the whole world
hidden in the big blue logo that

Yes, it really means "M" for


McDonald's and there really
isn't
any
other
meaning
McDonald's
had
intended.
Instead, it came to mean
something unintentionally by
customers, at least according
to design consultant and
psychologist Louis Cheskin. In
the '60s, McDonald's wanted
to change their logo but
Cheskin insisted on leaving
the golden arches. He said it's
because
customers
unconsciously recognise the
logo as "symbolism of a pair
of nourishing breasts" (via
BBC).
Whether
we
unconsciously believe this or
not, Cheskin convinced them
and now the logo is one of the

The Mercedes-Benz logo is


the most confident one of the
bunch.
The
tri-star
is
representative
of
the
company's
dominance
in
quality and style over all
things land, sea and air.

In2008,
Pepsi
spent
$1
million
to
pay
Arnell
Associates to come up with
the new logo (the old is on
the left and the new, on the
right). As a result, Pepsi had
to pay millions more to rebrand
everything.
Then
Arnell's document was leaked
and
it
was
entitled,
"Breathtaking
Design
Strategy." It proposes that
the new logo is some kind of
Da Vinci Code. According to
Arnell's document, the Pepsi
logo draws on Feng Shui, the
Renaissance,
the
Earth's
Geodynamo, the theory of
relativity, the universe, and

The three ellipses that are found


in the logo for Toyota represent
three hearts: the heart of the
customer,
the
heart
of
the
product, and the heart of progress

Volkswagen keeps its logo very


simple, but heartwarming as well.
The 'V' and the 'W' can easily be
seen. 'Volks', in German, means
people, while 'Wagen' means car.
It's the car for the people! Can't get

You might also like