Visual Text
Visual Text
Visual Texts
Texts that are created using still or
moving images
May or may not contain words
Television, film, radio, advertising,
billboards, the Internet, computer
games and programs, art works such
as paintings, drawings, sculptures,
architecture, book covers,
illustrations
Colour
Images photographs, drawings
Words includes title, headlines, captions
Typographical features - type of font, font size
Layout spatial arrangement of different
elements in a text
What does
this image
show?
-Concept/idea
-Desire to show
unity between
young & old
-Unity between
different races in
buying the United
Colors of
Benettons
products.
What does
this image
show?
-An action
Ex-offender trying to
remove the label
from his back
-Stereotype
tattooed people are
offenders
More on images
Angles looking down vs looking up
Looking down at someone conveys a
sense of power or control
Looking up at a person or object can
make us feel vulnerable
Framing
NDP poster
- Long shot more details
- Focus on people in Singapore
Framing
NEA Poster
-How are the words
being transposed with
the image in the poster?
-Why do you think the
words Just Bin it was
used in this poster?
What effect is this
intended on the viewer?
Layout
Placement of elements in text can influence
the meaning of the image.
Types of placement:
Top/bottom top contains the attentiongrabber; bottom contains new information
Left/right left side contains information that is
understood; right side presents new information
Top/bottom
Top attentiongrabber (Visual +
words)
Bottom more
information about
the deal that
McDonalds is
offering
Left side
reported
natural
disasters in
the country
Right side
information
about the
services
they are
providing
Remember
this?
Advertorial by
Watsons
Study the
placement of the
image with the
products that
Watsons is trying
to sell. Notice
that the
testimonies of
the experts are
placed before the
products they are
selling.
Why do you think
the layout is as
Recap
Different elements of visual texts:
Images
(Colour)
words includes title, headlines, captions
Typographical features - type of font, font
size
Layout spatial arrangement of different
elements in a text