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Starbuck Final Presentation

It a presentation contain the detail how starbuck start there business and there business in Saudi e Arabia

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Mohsin Hassan
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320 views31 pages

Starbuck Final Presentation

It a presentation contain the detail how starbuck start there business and there business in Saudi e Arabia

Uploaded by

Mohsin Hassan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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STARBUCKS

IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

Group Member
S.MOHSIN HASSAN NAQVI
JIBRAN KHALIL
RAHEEL
FARAZ

AGENDA
HISTORY OF STARBUCKS
II. STARBUCK S CUSTOMERS
III. STARBUCK S IN THE WORLD
IV. SWOT ANALYSIS
V. STARBUCK S IN SAUDI ARABIA
VI. PROBLEMS OF DOING BUSINESS IN SAUDI
ARABIA.
VII.CONCLUSION
I.

HISTORY

SEATTLE, 1971 - FIRST STARBUCKS

2011 - STARBUCKS NEW LOGO

50 COUNTRIES

1st ROASTER AND


RETAILER

15.000+ STORES

STARBUCKS TODAY

STARBUCKS
CUSTOMERS

18-45 year olds


Youngsters who want to gather with their friends
Office workers and students who need to catch up

with their work


People who are adventurous, willing to try new things

TARGET

STARBUCKS
IN THE
WORLD

Egypt
South Africa
2 / 52 (4%)
STARBUCKS IN AFRICA

EAST ASIA

China
Hong Kong
Macau
Japan
South Korea
Taiwan

NORTHEN ASIA

WESTERN ASIA

SOUTH EAST ASIA

23 / 44 - (52%)

Indonesia
Malaysia
Philippines
Singapore
Thailand

STARBUCKS IN ASIA

Russia

Armenia
Barhain
Cyprus
Jordan
Lebanon
Kuwait
Oman
Quatar
Saudi Arabia
Turkey
United Arab Emirates

NORTH AMERICA (100%)


Canada
USA
Mexico
Puerto Rico

CENTRAL AMERICA (3/52 - 14%)


Aruba
Bahamas
El Salvador

SOUTH AMERICA (4/10 - 40%)


Argentina
Brazil
Chile
Peru
STARBUCKS IN THE AMERICAS

18 / 37 (49%)

Austria

Ireland

Belgium

Bulgaria

Poland

Czech Republic

Portugal

Denmark

Romania

France

Spain

Germany

Sweden

Greece

Switzerland

Hungary

UK

STARBUCKS IN THE EUROPE

Netherlands

Australia
New Zealand
2 / 9 (22%)

STARBUCKS IN OCEANIA

Adapting their products


Different muffin flavors, different cheesecakes

AN ADAPTATION STRATEGY

SWOT

Product diversification
Established logo, developed brand, copyrights,

trademarks, website and patents


Company operated retail stores
International presence
Valued and motivated employees, good working
environment

STRENGHTS (1/2)

Good relationships with

suppliers
Industry market leader
Customer loyalty
Wide spread and consistent
Knowledge based
Strong Board
Trendy brand image
Strong financial foundation

STRENGHTS (2/2)

Weakness

Over Exposure
Many Products

Opportunities
Customization
International Market
On the go life style
Weakness & Opportunities

Competition (restaurants, street carts,

supermarkets, other coffee shops, other caffeine


based products)
Market saturation
Coffee price volatility in developing countries
Negative publicity from poorly treated farmers in
supplying countries

THREATS (1/2)

Consumer trends toward more healthy ways and

away from sweet coffee beverages and cakes


Cultural and Political issues in foreign countries

THREATS (2/2)

Environmental
impact
Creating Grounds for

your Garden
Using recycled materials:

ranked 15 on the
U.S.Environmental
Protection Agencys list of
Top 25 Green Power
Partners
PROMOTION: COMMITMENT TO THE WORLD

Fair trade
Largest buyer of Certified Fair Trade coffee in North

America (10% of the global market)


Payes

above market prices for all of its coffee

Opens farmer support centers in Africa

PROMOTION: COMMITMENT TO THE WORLD

Product (red)
Raise awareness and funds to help eliminate AIDS in

Africa.
Starbucks Red products and Red card:

PROMOTION: COMMITMENT TO THE WORLD

STARBUCKS
IN SAUDI
ARABIA

Starbucks enter in Saudi Arabia


market
STARBUCKS IN SAUDI ARABIA

Problems of doing
business in Saudi
Arabia

Problems of doing business in Saudi Arabia.

The Israeli Conflict

CONCLUSION

K
N
A
TH
U
O
Y
STARBUCKS TODAY

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