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Importance of Communication

This presentation gives information about the importance of proper communication in a professional environment.

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Arsalan Qazi
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51 views

Importance of Communication

This presentation gives information about the importance of proper communication in a professional environment.

Uploaded by

Arsalan Qazi
Copyright
© © All Rights Reserved
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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You can have greatest technical skills in the

world, but without solid communication


skills, who will know and who can
understand?
President of Genisys

Communication
The word comes from Latin verb
Communicare that means to impart, to share.

Communication is the process of sending &


receiving messages sometimes thru spoken
words, written words, and sometimes thru non
verbal means as facial expression, gestures,
voice quality.

Communication is the means by which


information is shared, activities are
coordinated and decision making is
enhanced

"Communication is the exchange and flow


of information and ideas from one person to
another; it involves a sender transmitting an
idea, information, or feeling to a receiver."
U.S. Army

Communication is the evoking of a shared


or common meaning in another person
Communication must include both transfer
and understanding of meaning.
Make the tools of infocom available to the
people at an affordable cost , they will
overcome the handicaps of illiteracy and
lack of mobility. Dhirubhai Ambani

Relevance of communication

Is a measure of how appropriate is what you


say, for the moment you say it.

Features of Communication
Meaning Based
Conventional
Interactional
Appropriate
Structured
Verbal and non verbal
Pervasive activity
Continuous process

Need of Communication
Large size organization
Growth of trade unions
Human Relations Aspect
Public Relations Aspect
Technological Advancement

Importance of communication
Planning
Decision making
Coordination
Administration
Mutual trust & confidence
Motivation of employees
Employee morale
Commitment
Effective control

The Purposes of
Communication
To inform
To influence
To motivate
To express feelings

A simple linear model of the


communication process

Figure 1.1

A simple linear model of the communication process

Stimulus
Medium

Filter
Message
Destination

Linear Model of Communication


Sender: the message creator.
Encoding: the process of putting thoughts into messages through
the creation of content and symbols.
Decoding: the process of interpreting and assigning meaning to a
message.
Message: the transmitted information.
Channel: the medium through which the message passes.
Receiver: the target of the sender and collector of the message.
Noise: those distractions which interfere with the transmission of the
message.

The Model

SHANNON WEAVER MODEL

Information source / sender: The sender has


some raw information, stimulus that creates
within an individual a need to communicate.
This can be internal/external.
a) Filter: Before a message is formulated it
goes thru filter. If everyone had the same
perception of events your job of
communicating would be easier. Filter helps
in shaping everyones unique impression
about reality.

Encoding: process of changing message(from


mental form into symbol that is patterns of
words.

Business Communication
Business communication is a specialized
branch of general communication, there is
no difference between the two.
There are two types of business activities
Internal and External.
The main purpose of business
communication is to obtain some results, to
secure an action by the receiver.

Communication Flows

U
p
w
a
r
d

al
n
go
a
Di

Lateral

D
o
w
n
w
a
r
d

DIRECTION OF COMMUNICATION

DOWNWARD

HORIZONTAL

UPWARD

DIAGIONAL

Direction of Communication
Flow
Downward
Communications that flow from managers to
employees to inform, direct, coordinate, and
order them.
Demerit
Less accurate
Several lines of hierarchy
Slow
More distortion in case of oral msg.

Upward
Communications that flow from employees up to
managers to keep them aware of employee
needs and how things can be improved to
create a climate of trust and respect.
It can be
Information
Requests
Reports
Feedback/suggestions/recommendation
Demerit
Less frequent, Short communication, communicators
downplay their mistakes, -ve inf. Ignored.
i

Direction of Communication
Flow (contd)

Horizontal Communication

Communication that takes place among


employees on the same level in the
organization to save time and facilitate
coordination.

Diagonal Communication
Communication that cuts across both work
areas and organizational levels in the interest
of efficiency and speed.

Barriers to Effective Communication


Noise
Feedback
Mental barriers
Language & articulation
Emotions
Physical barriers
Personal barriers
Cultural barriers
Information overload
Passive listening

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