Unit 4 Strategic Management
Unit 4 Strategic Management
Stage II
Stage III1
Stage IV
Stage V
Growth
Maturity
Decline
Death
Popular
Strategies
Horizontal
and vertical
growth
Concentric and
conglomerate
diversification
Profit strategy
followed by
retrenchment
Liquidation or
bankruptcy
Functional
Decentralization
Structural
management
emphasized
into profit or
investment centers
surgery
Concentration
in a niche
Likely
EntrepreneurDismemberment
Structure
dominated
of structure
Note: 1. An organization may enter a Revival Phase either during the Maturity or Decline
Stages and thus extend the organizations life.
Shared Values. What does the organization stands for and what it
believes in. These are Central beliefs and attitudes.
Contd
System:
Contd..
The 7S model can be used in a wide variety of situations where
an alignment perspective is useful, for example:
Improve the performance of a company;
Examine the likely effects of future changes within a company;
Align departments and processes during a merger or
acquisition;
Hard Elements
Soft Elements
Strategy
Structure
Systems
Shared Values
Skills
Style
Staff
Contd
The way the model is presented in Figure depicts the
that these values are central to the development of all the other
critical elements. The company's structure, strategy, systems,
style, staff and skills all stem from why the organization was
originally created, and what it stands for. The original vision of
the company was formed from the values of the creators. As
the values change, so do all the other elements
10
organizational
so on - the
organizational
wider impact
consideration.
11
Contd
You can use the 7S model to help analyze the current situation
7S Checklist Questions
Here are some of the questions that you'll need to explore to help
Systems:
What are the main systems that run the organization? Consider
Staff:
What positions or specializations are represented within the
team?
What positions need to be filled?
Are there gaps in required competencies?
Skills:
What are the strongest skills represented within the
company/team?
Are there any skills gaps?
What is the company/team known for doing well?
Do the current employees/team members have the ability to do
the job?
How are skills monitored and assessed?
15
Contd.
The Management Control acts through the following
phases in sequence:
Planning-Where for any companys unit a set of
objectives must be defined, that is of specific expected
results, which need to be: understandable, agreed,
measurable in extent and time, reachable, consistent with
one another and with the available resources.
Programming-Where a programme is drawn up in order
Contd.
Result checking, where it is measured whether each