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SGDU 5083 Creativity in Management For Effective Schools

This document discusses creativity in management for effective schools. It defines creativity as generating something new that has value, whether new to an individual or a domain. Creativity can occur in many areas and all people have creative abilities. While some are more creative than others, finding one's strengths can boost self-esteem and achievement. Organizational cultures that value risk-taking, diversity, and learning best foster creativity. An IBM study found that CEOs see creativity as crucial for future success in navigating complexity. Creativity can be learned through practice and managing the process, contrary to beliefs that only certain gifted individuals are creative.

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115 views16 pages

SGDU 5083 Creativity in Management For Effective Schools

This document discusses creativity in management for effective schools. It defines creativity as generating something new that has value, whether new to an individual or a domain. Creativity can occur in many areas and all people have creative abilities. While some are more creative than others, finding one's strengths can boost self-esteem and achievement. Organizational cultures that value risk-taking, diversity, and learning best foster creativity. An IBM study found that CEOs see creativity as crucial for future success in navigating complexity. Creativity can be learned through practice and managing the process, contrary to beliefs that only certain gifted individuals are creative.

Uploaded by

ritha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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SGDU 5083

CREATIVITY in
MANAGEMENT for
EFFECTIVE SCHOOLS
DR. ABD. LATIF KASIM
Senior Lecturer
School of Education and Modern
Languages
UUM College of Arts & Sciences
Phone:

(mobile ) 013- 3452834


(Office) 04-928 4449

Email:

a.latif@ uum.edu.my

The

act of turning new and


imaginative ideas into reality
Is the process of bringing something
new into reality
If you have ideas, but dontt act on
them, you are IMAGINATIVE but NOT
CREATIVE.
Creativity requires PASSION and
COMMITMENT

What is Creativity?
Creativity

refers to the
phenomenon whereby a person
creates something NEW (a product,
a solution, a work of art, a novel, a
joke, etc)... That has a kind of
VALUE.
The contribution NEW may be in
reference to the individual creator,
or to the society or domain which
the novelty occurs.
3

Creativity ...
Possible

in all areas of human


activities, including the arts,
sciences, at work play and other
areas (environments) of daily life.
All people have creative ABILITIES..
Some are diferent from others.
When individuals have found their
creative strengths, it can have
enormous IMPACT on self-esteem
and achievement

Creativity requires
whole-brain thinking;
right-brain
imagination, artistry
and intuition, plus
left-brain logic and
planning

Creativity

is fostered in
organizational cultures that value
independent thinking, risk taking,
and learning. They are tolerant of
failure, and are value diversity.
Open communication (two-way),
a high degree of trust and respect
between individuals are crucial.

IBM 2010 CEO GLOBAL


STUDY

1,500 CEOs
60 countries; 33 industries
worldwide
They believe that:
Creativity- the most crucial factor for
future success. Management
discipline, integrity or even visionsuccessfully navigating an increasing
complex world will require
Creativity

4 Areas of economic
activities:

Agricultural ...
2. Industrial ...
3. Informational ... And now
through the evolution of
technology
4. Creative: constant innovation
(......Nomura Institute of
technology)
1.

Economic Development ...


1.
2.
3.
4.

Agriculture Age (farmers)


Industrial Age (factory workers)
Information Age (knowledge workers)
Conceptual Age (creators &
empathizers)
... Pink, D. (2005). A whole new mind.

Can Creativity be
Humans are naturally creative and as
learned?

they grow up they we learn to be


uncreative.
Creativity a skill that can be developed
and a process that can be managed.
E.g. Creativity in sports requires
systematic practice to develop right
muscles, and create supportive
environment.
E.g. Business leaders learn to adopt the
principles and good practices of art and
design to help build creative muscle in
their organizations.
10

The Myth About


Genius
A belief - only special, talented people
are creative and you have to be BORN
that way (eg. Shakespeare, Picasso &
Mozart).
A widespread belief to reach high
levels of ability, a person must possess
an innate potential called TALENT.

11

The
Excellence

Opportunities

is determined

by:
Encouragement
Training
Motivation
& most of all -practices

12

Creativity At Work
Creativity

the core competence


for leaders & managers to set
(speed up) their companies apart
from the competition.
Corporate creativity the ability to
perceive the world in new ways,
find hidden patterns, make
connections between unrelated
phenomena, and to generate
solutions.
13

The interchangable
words

Creativity and Creative acts are


therefore studied across several
disciplines psychology,
cognitive science, education,
philosophy (philosophy of
science), technology, theology,
sociology, linguistics, business
studies, and economics. As a
result, there are a multitude of
definitions and approaches.
14

National Philosophy of
Education Malaysia

"Education in Malaysia is an on-going


efforts towards further developing the
potential of individuals in a holistic
and integrated manner, so as to
produce individuals who are
intelectually, spiritually, emotionally
and physically balanced and harmonic,
based on a firm belief in and devotion
to God. Such an effort is designed to
produce Malaysian citizens who are
knowledgeable and competent, who
possess high moral standards and who
are responsible and capable of
achieving high level of personal wellbeing as well as being able to
contribute to the harmony and
betterment of the family, the society

15

Thank You ...

16

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