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ToT KEY CONCEPTS

This document outlines key concepts in the transfer of technology including invention, innovation, communication, diffusion, adoption by social systems, and the role of change agents and opinion leaders. It also discusses models of influence, the innovation-decision process, attributes of innovations, adopter categories, and elements of the diffusion process over time within a social system.

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Prabhakar Panda
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27 views

ToT KEY CONCEPTS

This document outlines key concepts in the transfer of technology including invention, innovation, communication, diffusion, adoption by social systems, and the role of change agents and opinion leaders. It also discusses models of influence, the innovation-decision process, attributes of innovations, adopter categories, and elements of the diffusion process over time within a social system.

Uploaded by

Prabhakar Panda
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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KEY CONCEPTS IN TRANSFER

OF TECHNOLOGY (ToT)

1.

Invention

2.

Innovation

3.

Communication

4.

Diffusion

5.

Adoption

6.

Social System

7.

Social Change

8.

Change Agents

9. Opinion Leaders
10. One-step Flow Model
11. Hypodermic Needle
Model
12. Homophile / Heterophile

13. Consequences
14. Innovation-Decision
Process (I-D Process)
15. Antecedents
16. Attributes of innovation

17. Adopter categories


18. Contingent Adoption
19. Collective Adoption
20. Innovation-Decision
a. Optional (Individual)
b. Collective
c. Authority

21.

Disenchantment

22.

Equilibrium / Dynamic
Equilibrium / Disequilibrium

23.

Innovation Dissonance

24.

Ideal Types / System


Effects

25. Elements of Diffusion Process


a. Innovation
i. Idea (Symbolic)
ii. Object (Action)
b. Channel
c. Overtime
i. I-D Process
ii. Innovativeness
iii.
Rate of Adoption
d. Social System

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