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Business intelligence (BI) transforms raw data into useful information for business purposes through technologies like reporting, data discovery, dashboards, analytics, and integration with various systems. It involves collecting data from different sources, storing it in a central data repository, and delivering information to users through various tools. Common BI tools and processes include reporting, dashboards, search-based data discovery, online analytical processing, embedded analytics, and Microsoft Office integration to transform raw data into meaningful business insights.

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43 views17 pages

Curs 01

Business intelligence (BI) transforms raw data into useful information for business purposes through technologies like reporting, data discovery, dashboards, analytics, and integration with various systems. It involves collecting data from different sources, storing it in a central data repository, and delivering information to users through various tools. Common BI tools and processes include reporting, dashboards, search-based data discovery, online analytical processing, embedded analytics, and Microsoft Office integration to transform raw data into meaningful business insights.

Uploaded by

Think Pink
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Business

Intelligence
overview

What is BI?

Business intelligence(BI)isasetoftheories,methodologies,
architectures,andtechnologiesthattransform raw data into
meaningful and useful informationforbusinesspurposes.
2

Business Intelligence

Reports

Data repository

Different
systems

reporting

datadiscoverycapabilities

Information Delivery
Dashboards

Analysis

Reporting

Interactive visualization
Search-based data discovery

Microsoft Office integration


Ad hoc report/query
Mobile BI

Geospatial and location intelligence


Online analytical processing (OLAP)
Embedded advanced analytics

BIandanalytics
(Gartner,2014)

Integration

BI infrastructure and administration


Collaboration
Metadata management
Business user data mashup and modeling
Embeddable analytics

Development tools
Support for big data sources
5

Gartneristheworld'sleadinginformationtechnologyresearch
andadvisorycompany.
We deliver the technology-related insight necessary for our
clients to make the right decisions, every day
6

Business intelligence and


analytics vendors:
CHALLENGERS
LEADERS
Magic
Quadrant
report for
2014

(Gartner, feb 2014)

NICHEPLAYERS

VISIONARIES

http://www.gartner.com/technology/reprints.do?id=1-1QLGACN&ct=140210&st=sb
8

Business management issues

Wehavemountainsofdatainthiscompany,but
wecantaccessit.
Weneedtosliceanddicethedataeverywhich
way.
Youvegottomakeiteasyforbusinesspeopleto
getatthedatadirectly.
Justshowmewhatisimportant.
Itdrivesmecrazytohavetwopeoplepresentthe
samebusinessmetrics
atameeting,butwithdifferentnumbers.
Wewantpeopletouseinformationtosupportmore
fact-baseddecisionmaking.
9

Data Warehouse

The data warehouse:

must make an organizations information easily


accessible
must present the organizations information
consistently
must be adaptive and resilient to change
must be a secure bastion that protects our information
assets
must serve as the foundation for improved decision
making
the business community must accept the data
warehouse if it is to be deemed successful
10

Basic Elements of the Data


Warehouse

Ralph Kimball, Margy Ross,The Data Warehouse Toolkit, 2nd Edition, 2002

11

Operational Source
Systems

capturethetransactionsofthebusiness
queriesagainstsourcesystemsarenarrow
stovepipeapplication

12

Data Staging Area

astoragearea
AND
asetofETLprocesses
(extract-transform-load)

itisoff-limitstobusinessusersanddoesnot
providequeryandpresentationservices.

13

Data Staging Area - ETL

EXTRACTION

TRANSFORMATION

readingandunderstandingthesourcedataand
copyingthedataneededforthedatawarehouse
intothestagingareaforfurthermanipulation.
cleansing,combiningdatafrommultiplesources,
deduplicatingdata,andassigningwarehousekeys

LOADING

loadingthedataintothedatawarehouse
presentationarea
14

Data Presentation Area

wheredataisorganized,storedandmadeavailable
fordirectqueryingbyusers,reportwriters,andother
analyticalapplications
itisallthebusinesscommunityseesandtouches
viadataaccesstools
dimensionaldatamodeling

userunderstandability
queryperformance
resiliencetochange

detailed,atomicdata
15

Data Access Tools

toolsthatquerythedatainthedata
warehousespresentationarea
thevarietyofcapabilitiesthatcanbe
providedtobusinessuserstoleveragethe
presentationareaforanalyticdecision
making.

prebuiltparameter-drivenanalyticapplications
adhocquerytools
datamining,modeling,forecasting
16

Microsoft SQL Server

SQLServerIntegrationServices(SSIS)

SQLServerAnalysisServices(SSAS)

toolfortheETLprocess

toolformultidimensionalmodeling

SQLServerReportingServices(SSRS)

toolforreporting

17

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