M-COMMERCE&

M-COMPUTING

PRESENTED BY:
LUVPREET KAUR
805
 E-COMMERCE
• The buying and
selling, and marketing
and servicing of
products, services,
and information over
a variety of computer
networks.
 Quiz question

• What is the new

generation of
E-commerce
known as at
present?
M-COMMERCE
 M-COMMERCE
• M-commerce (mobile commerce) is the buying and selling of
goods and services through wireless handheld devices such
as cellular telephone and personal digital assistants (PDAs).
• Known as next-generation e-commerce, m-commerce
enables users to access the Internet without needing to find a
place to plug in.
• The emerging technology behind m-commerce, which is
based on the Wireless Application Protocol (WAP).
• In order to exploit the m-commerce market potential, handset
manufacturers such as Nokia, Ericsson, Motorola, and
Qualcomm are working with carriers such as AT&T Wireless
and Sprint to develop WAP-enabled smart phones,
 State of MC Market (1/1)
• Number of users 2004

(global)
2008

– 2004: 95 million users

0 500 1000 1500 2000

– 2008: 1.7 billion users # of Users (million)

• Revenues
– 2003: $6.8 billion
– 2008: over $554 billion 2003

(Telecom Trends International)

2008

0 200 400 600

Revenues ($ billion)
 Mobile Service Scenarios
• Financial Services.

• Entertainment.

• Shopping.

• Information Services.

• Payment.

• Advertising.

• And more ...

 Communications
Entertainment
Music Short Messaging
Games Multimedia
Graphics Messaging
Video Unified Messaging
e-mail
Chartrooms
Video -
conferencing

Transactions M- commerce Information

Banking News
Broking City guides
Shopping Directory Services
Auctions Maps
Betting Traffic and weather
Booking & Corporate
reservations information
Mobile wallet Market data
Mobile purse
 M-Commerce Terminology

Generations
– 1G: 1979-1992 wireless technology
– 2G: current wireless technology; mainly
accommodates text
– 2.5G: interim technology accommodates
graphics
– 3G: 3rd generation technology (2001-2005)
supports rich media (video clips)
– 4G: will provide faster multimedia display
(2006-2010)
 Terminology and Standards

• GPS: Satellite-based Global Positioning System

• PDA: Personal Digital Assistant—handheld
wireless computer
• SMS: Short Message Service
• EMS: Enhanced Messaging Service
• MMS: Multimedia Messaging Service
• WAP: Wireless Application Protocol
• Smart phones—Internet-enabled cell phones
with attached applications
 Example: WAP
• WAP: Wireless Application Protocol
• Created by WAP Forum
– Founded June 1997 by Ericsson, Motorola,
Nokia, Phone. COM
– 500+ member companies
– Goal: Bring Internet content to wireless
devices
• WTLS: Wireless Transport Layer Security
Basic WAP Architecture
WTLS SSL

Web
Server

Internet

WAP
Gateway
 Attributes of MC
Specific Attributes Benefits of
Value-added Attributes

 Localization

 Personalization
Mobility
 Ubiquity

 Instant Connectivity
Broad Reach
 Convenience
 Attributes of MC
Benefits of • Localization of
Value-added Attributes products and services
 Localization – knowing where the
user is located at any
 Personalization given time and match
 Ubiquity service to them

 Instant Connectivity

 Convenience
 Attributes of MC
Benefits of • Personalization
Value-added Attributes – preparation of
information for
 Localization individual consumers
 Personalization

 Ubiquity

 Instant Connectivity

 Convenience
 Attributes of MC (4/6)
Benefits of • Ubiquity
Value-added Attributes – easier information
 Localization access in real-time
 Personalization

 Ubiquity

 Instant Connectivity

 Convenience
 Attributes of MC (5/6)
Benefits of • Instant Connectivity
Value-added Attributes – easy and quick
 Localization connection to internet,
intranets, other mobile
 Personalization
devices, databases
 Ubiquity

 Instant Connectivity

 Convenience
 Attributes of MC (6/6)
Benefits of • Convenience
Value-added Attributes – devices that store data
and have internet,
 Localization intranets, extranet
connections
 Personalization

 Ubiquity

 Instant Connectivity

 Convenience
 Mobile commerce from the
Customer‘s point of view
• The customer wants to access information, goods and
services any time and in any place on his mobile device.

• He can use his mobile device to purchase tickets for

events or public transport, pay for parking, download
content and even order books and CDs.

• He should be offered appropriate payment methods.

They can range from secure mobile micropayment to
service subscriptions.
 Mobile commerce from the
Provider‘s point of view
• The future development of the mobile telecommunication
sector is heading more and more towards value-added
services. Analysts forecast that soon half of mobile
operators‘ revenue will be earned through mobile
commerce.

• Consequently operators as well as third party providers

will focus on value-added-services. To enable mobile
services, providers with expertise on different sectors will
have to cooperate.

• Innovative service scenarios will be needed that meet the

customer‘s expectations and business models that satisfy
all partners involved.
 Limitations of M-Commerce
• Usability Problem
• small size of mobile devices (screens, keyboards,
etc)
• limited storage capacity of devices
• hard to browse sites
• Technical Limitations
• lack of a standardized security protocol
• insufficient bandwidth
• 3G licenses
 Limitations of M-Commerce
• Technical Limitations…
• transmission and power consumption limitations
– poor reception in tunnels and certain buildings
– multipath interference, weather and terrain problems and
distance-limited connections

• WAP Limitations
• Speed
• Cost
• Accessibility
Mobile computing
 meaning:
• Mobile computing is a generic term
describing one's ability to use technology
while moving, as opposed to
portable computers, which are only
practical for use while deployed in a
stationary configuration.
 Devices:
introduced since the 1990s, include:
• Wearable computer
• Personal digital assistant/
Enterprise digital assistant
• Smartphone
• Carputer
• Ultra-Mobile PC
Technical and other limitations of mobile
computing:
• Insufficient bandwidth
• Mobile internet access is generally slower than direct cable connections,
using technologies such as GPRS and EDGE, and more recently 3G
networks. These networks are usually available within range of commercial
cell phone towers. Higher speed wireless LANs are inexpensive, but have
very limited range.
• Security standards
• When working mobile one is dependent on public networks, requiring
careful use of VPNs.
• Power consumption
• When a power outlet or portable generator is not available, mobile
computers must rely entirely on battery power. Combined with the compact
size of many mobile devices, this often means unusually expensive
batteries must be used to obtain the necessary battery life.
• Transmission interferences
• Weather, terrain, and the range from the nearest signal point can all
interfere with signal reception. Reception in tunnels, some buildings, and
rural areas is often poor.
 Cont…
• Potential health hazards
• More car accidents are related to drivers who
were talking through a mobile device. Cell
phones may interfere with sensitive medical
devices. There are allegations that cell phone
signals may cause health problems.[citation
needed]
• Human interface with device
• Screens and keyboards tend to be small, which
may make them harder to use. Alternate input
methods such as speech or handwriting
recognition require training.
 Cont..
• Transmission interferences
• Weather, terrain, and the range from the
nearest signal point can all interfere with
signal reception. Reception in tunnels,
some buildings, and rural areas is often
poor.
Portable computing devices
There are several categories of portable
computing devices that can run on
batteries but are not usually classified as
laptops. These are: portable computers,
keyboard less tablet PCs, Internet
tablets, PDAs, Ultra Mobile PCs
(UMPCs) and smart phones.
 India Bharti Airtel Launches m-Commerce Over Voice

mChek on Airtel’ on the voice platform

Post-Paid Customers
• Pay your Postpaid bill.
• Pay others Postpaid bill.
• Make full or partial bill payment (customer driven).
• Recharge for other prepaid customers.
• Pay any Airtel landline Bill.
• Recharge your Digital TV account.
• All other merchant payments.

Pre-Paid Customers
• Recharge for self.
• Pay Landline Bill.
• Recharge Digital TV account.
• All other merchant payments.
 Clips:

The Compaq Portable Keyboard-less tablet PC

A Palm TX PDA A Nokia N800 Internet tablet

• A Portable computer is a general-purpose computer that can be
easily moved from place to place, but cannot be used while in
transit, usually because it requires some "setting-up" and an AC
power source. Portable computers are also called a
"transportable" or a "luggable" PC.
• A Tablet PC that lacks a keyboard (also known as a non-
convertible Tablet PC) is shaped like slate or a paper notebook,
features a touchscreen with a stylus and handwriting
recognition software. Tablets may not be best suited for
applications requiring a physical keyboard for typing, but are
otherwise capable of carrying out most tasks that an ordinary
laptop would be able to perform.
• An Internet tablet is an Internet appliance in tablet form. Unlike
a Tablet PC, an Internet tablet does not have much computing
power and its applications suite is limited, and it can not replace
a general purpose computer. Internet tablets typically feature
an MP3 and video player, a web browser, a chat application
and a picture viewer.
• A Personal digital assistant (PDA) is a small, usually
pocket-sized, computer with limited functionality. It is
intended to supplement and to synchronize with a
desktop computer, giving access to contacts, address
book, notes, e-mail and other features.
• An Ultra Mobile PC is a full-featured, PDA-sized
computer running a general-purpose operating system.
• A Smart phone is a PDA with an integrated cellphone
functionality. Current smartphones have a wide range of
features and installable applications.