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Organisation Study: of Kamco Athani Unit Kerala

Kerala Agro Machinery Corporation (KAMCO) is a state-run company established in 1973 with four production units. It produces power tillers, garden tillers, power reapers, and diesel engines. The Athani unit has departments for production, finance, marketing, and others. Production is the largest department with 140 employees producing around 13,000 tillers per year. KAMCO has a 40-50% market share in India and sells through 45 dealers nationwide. It has an annual turnover of 160 crores and a net worth of 6014 lakhs. KAMCO prides itself on its brand name, production quality, and incentive programs for employees.

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1K views15 pages

Organisation Study: of Kamco Athani Unit Kerala

Kerala Agro Machinery Corporation (KAMCO) is a state-run company established in 1973 with four production units. It produces power tillers, garden tillers, power reapers, and diesel engines. The Athani unit has departments for production, finance, marketing, and others. Production is the largest department with 140 employees producing around 13,000 tillers per year. KAMCO has a 40-50% market share in India and sells through 45 dealers nationwide. It has an annual turnover of 160 crores and a net worth of 6014 lakhs. KAMCO prides itself on its brand name, production quality, and incentive programs for employees.

Uploaded by

surajjosep
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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ORGANISATION STUDY

Of
KAMCO
Athani unit
Kerala
About KAMCO
Kerala agro machinery corporation limited
Undertaking by the government of Kerala
More than 3 decades of production
Introduced in 1973
Four units
o Athani
o Mala
o Palakkad
o Kalamassery
Products
KAMCO Power tiller KMB 200
• Base model
• CMVR compliant
KAMCO Super DA power tiller
KAMCO MZ P30 garden tiller
KAMCO MZ P70 garden tiller
KAMCO Power reaper KR 120M
KAMCO Diesel engine
Departments
PRODUCTION
FINANCE
MARKETING
HUMAN RESOURCE
MATERIALS AND STORES
QUALITY ASSURANCE
RESEARCH AND DEVELOPMENT
SYSTEMS
Organisation Structure
SM - SENIOR MANAGER
MGR - MANAGER
SYS - SYSTEMS
DM - DEPUTY MANAGER WA - WORK ASSISTANTS
AM - ASSISTANT MANAGER AST - ASSISTANTS
DGM - DEPUTY GENERAL MANAGER MTL - MATERIAL
AE - ASSISTANT ENGINEER MEC - MECHANIC
STR - STORES ST - SUPERINTENTEND
PUR - PURCHASE R&D - RESEARCH AND DEVELOPMENT
PRO - PRODUCTION
QA - QUALITY ASSURANCE
CH - CHARGE HEAD
SCR - SECURITY
KLM - KALAMASSERY UNIT
MAL- MALA UNIT
HRM - HUMAN RESOURCE MANAGER
PAL - PALAKKAD UNIT ACT - ACCOUNTANT
FIN - FINANCE ISA - INFORMATION AND SECURITY AND
CM - CHIEF MECHANIC AUDITOR
DEO - DATA ENTRY OPERATIONS
Production department
Largest department of the company
Main activity -assembling
Average production time -24 hours
A tiller has 750 components
13 components manufactured here.
12900 tillers last year
140 employees
67 percent- productivity cutoff of an employee
Marketing
45 dealers all over India
KAMCO Dealer Sub dealer Customer
Competitors
 VST
 Greaves
 Srachi

40 to 50 percent market share


Product promotional measures
Ads
Demonstrations
State and national level exhibitions
System of accounting – mercantile
Last years turn over -160 crores
Net worth of the company is 6014.14 lakhs
ISO 9001-2000 certified
Total work force-600
Effective and transparent incentive system
30% of the turnover is given as dividend to
government
New project –tractor unit in Athani
SWOT Analysis
Strengths

Good brand name and image


Good production facility
No loan capital
Very good incentive scheme
Qualified and skilled labors
Transparent system
World class standards adopted
 Modern techniques adopted
Environment friendly
Weakness

Agricultural products only


Time delay for recruitment and selection
Political interference
Manufacturing units in Kerala only
Lack of timely technological upgradation
Lack of formal technical training for workers
Computerization not up to the mark
Sales growth slow
Oppurtunities

Good exporting opportunities


Good brand image
Dominating shares
Increasing farm mechanization
Government support
Collaboration with reputed foreign companies.
Safe internal market
Threats

Low cost products in the market


Decline of agricultural lands
Government policies
Stepping of foreign companies into the market
Invasion of spare parts market by the suppliers
Lack of recognition for farmers.
Political interference in recruitment and selection
Rising prices of raw materials
conclusion
A successful brand in agro machinery industry
27 years of profitable production
The main factors of success are quality standards,
customer satisfaction, incentive system,professional
approach, strong dealer network and efficient
management
Thank you

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