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Chatime

Chatime is a Taiwanese bubble tea franchise founded in 2003 with over 1000 stores in more than 20 countries by 2013. The Guam branch opened its first store in December 2013 and has since established 4 locations across the island. Chatime Guam aims to provide high quality drinks while modernizing traditional tea culture and meeting local tastes. It offers a variety of milk teas, smoothies, juices and other drinks. The franchise faces competition from other tea and coffee shops but plans to expand its branches and improve current locations.

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421 views

Chatime

Chatime is a Taiwanese bubble tea franchise founded in 2003 with over 1000 stores in more than 20 countries by 2013. The Guam branch opened its first store in December 2013 and has since established 4 locations across the island. Chatime Guam aims to provide high quality drinks while modernizing traditional tea culture and meeting local tastes. It offers a variety of milk teas, smoothies, juices and other drinks. The franchise faces competition from other tea and coffee shops but plans to expand its branches and improve current locations.

Uploaded by

kivakirby
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Chatime Guam

Keanu Sucgang, Riza Vinluan, and Christopher


Wintterle
June 30, 2015
BA-240

History - Worldwide
Taiwanese Global Franchise
Founded in 2003 in Mainland Taiwan
Opened first store outside Taiwan in California,
2006
1000 stores were established in over 20
countries by July 13, 2013

Guam Branch

Opened its first doors on December of 2013 (Agana


Shopping Center)
4 stores established by June 12, 2015
Established by John Lee

Guam Branch

Agana Shopping Center: Sun Thurs: 7:30 am to 8:30 pm; Fri - Sat 7:30 am to
9:30 pm
Micronesia Mall: Everyday: 10:00 am to 9:00 pm
Tamuning Yogurtland: Sun Thurs: 11:00 am to 10:00 pm Fri - Sat 11:00 am to
11:00 pm
Japan Plaza Superstore: Everyday: 9:00 am to 11:00 pm

Mission

High Quality Drinks For the Customer


Modernization of Traditional Tea
Meet Local Taste and Cultures

Products and Services


Drinks (Series)
Milk Tea, Fruit Tea, Chatime Jelly, Refreshing Juice,
Fresh Tea, Smoothies, Mousse, Oriental Pop Tea

Products and
Services (Cont.)
Drinks (Top Ten)
Pearl Milk Tea
Mango Smoothie
Chatime Roasted Milk Tea
Strawberry Yoghurt Smoothie
Taiwanese Mango QQ
Mango Grean Tea
Banana Milk Tea
Coffee Smoothie
Lychee Black Tea
Superior Milk Chocolate

Technical Maintenance:
Blenders, Sealers
Coffee & Oriental Pop Tea Machine, Fryers
Bunn Machine, Register
Pastry Fridge

Employees:
20 employees total within 4 locations on Guam
20% discount for employees on menu items
Free drink of their choice during break periods

Challenges
Competition between local and other
franchises

Plans for the future


Expansion of branches throughout Guam
Improving current Chatime branches by
continuing maintenance

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