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Corporate Social Responsibility: Case Studies On

The document discusses corporate social responsibility and provides case studies of ITC Ltd. and British Petroleum. It defines CSR as a firm's responsibility toward the community and environment. Key CSR issues discussed include labor rights, environmental protection, human rights, and poverty alleviation. ITC Ltd's e-Choupal initiative is summarized as creating virtual marketplaces to provide Indian farmers with information, supplies, marketing channels, and reduce transaction costs. British Petroleum's CSR programs focus on climate change through energy efficiency, alternative fuels, and technology/policy research while considering environmental protection and remediation.

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JIRRARAJIV
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325 views

Corporate Social Responsibility: Case Studies On

The document discusses corporate social responsibility and provides case studies of ITC Ltd. and British Petroleum. It defines CSR as a firm's responsibility toward the community and environment. Key CSR issues discussed include labor rights, environmental protection, human rights, and poverty alleviation. ITC Ltd's e-Choupal initiative is summarized as creating virtual marketplaces to provide Indian farmers with information, supplies, marketing channels, and reduce transaction costs. British Petroleum's CSR programs focus on climate change through energy efficiency, alternative fuels, and technology/policy research while considering environmental protection and remediation.

Uploaded by

JIRRARAJIV
Copyright
© © All Rights Reserved
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 31

CORPORATE SOCIAL

RESPONSIBILITY

Case Studies on:

ITC Ltd.

British Petroleum

Q: What is corporate social


responsibility?

A firms sense of responsibility


towards the community and
environment (both ecological &
social)

Business should follow these


principles

Ethical Responsibilities
Bree ethical obligation to do what is right
& fair avoid harm.

Legal Responsibilities
Obey the law
Law is Societies' codification of right &
wrong

CONTD.

Economics Responsibilities
Be profitable the foundation up which all
others rest

Main Concepts of CSR

CSR = political economy


The rights and responsibilities assigned to private
industry.

Key Issues in CSR

Labour rights:

Environmental conditions

water & air emissions


climate change

Human rights

child labour
forced labour
right to organise
safety and health

cooperation with paramilitary forces


complicity in extra-judicial killings

Poverty Alleviation

job creation
public revenues
skills and technology

Key Drivers: NGO Activism

Facilitators: IT (esp Internet),


media, low cost travel

Boycotts, brand damage,


influence legislation, domino
effect

e.g. Shell in Nigeria, Exxon in


Cameroon, Sinopec in Sudan,
Apparel Industry (Nike, Gap),
GMO, Wood Products, etc.

I.T.C Ltd.

Indian Tobacco Company.


Chairman: Y.C. Deveshwar
Presence in tobacco, hotels, paper
boards, foods, fashion retailing and
commodity export.
Annual sale of $ 2 billion.

E-Choupal

E-Choupal

Choupal is a hindi word which means a


village meeting place, and E here
stands for electronic so it is a village
meeting place on a electronic platform.
It is a virtual market place where
vendors and customers come together
to do transactions.

BACKGROUND
Agriculture produces 23% of Indias GDP
Provides employment to about 66% of
workforce in India
Extensive dependence on Monsoon
Illiteracy and black-marketing prominent

The E-Choupal Services

Relevant & Real-time Information


Commodity prices, Local Weather, News

Customized Knowledge
Farm Management, Risk Management

Supply Chain for Farm Inputs


Screened for Quality, Demand Aggregation for
Competitive Prices & Efficient Logistics

Direct Marketing Channel


Lower Transaction Costs, Better Value through
Traceability
Products access @ door step @ reasonable prices

Transaction Costs in Mandi


Soybeans Example
Chain
Rs per MT
Farmer Incurs

Processor
Incurs

Total Chain

Trolley Freight to Mandi


Labour
Kacchha Adat
Handling Loss

= 120
= 50
= 150
= 50

Commission to Agent
Cost of Gunny Bags (net)
Freight to Factory
Handling at Mandi

= 100
= 75
= 120
= 40

370

335
705

Transaction Costs in Choupal


Chain
Trolley Freight to ITC Hub = 120
Labour
= 50
Kacchha Adat
= 150
Handling Loss
= 50

Commission to Sanchalak = 100


Cost of Gunny Bags (net) = 75
Freight to Factory
= 120
Storage & Handling at Hub = 40
Cash Disbursement Costs

= 50

50

Future Plans

e-Choupal

Next 5
Years

Now

States covered

10

15

Villages covered

40,000

100,000

NO. of e-Choupals

6,500

20,000

Farmers e-empowered

4 million

10 million

SOCIAL IMPACT OF eCHOUPAL


Lower cost of products
Social Stability
Check Migration to
Cities

Improvement in
Productivity
Reduction in Disparity
Reduction in Hoarding &
Blackmarketing

Better Returns
Education
Social Security

Lower Cost of
Inputs
Better Relations
Supply Security

Key Success Factor


Self Sufficient Infrastructure
Power

Training

Do Green Practices

LEAD FREE PRODUCTS

Eco Friendly Products

Reduce Reuse Recycle

B.P

British Petroleum
Industry-Oil and natural gas,alternative fuels
Founded-1909
Headquarters-London,United Kingdom
Chairman-Carl-henric Svanberg
Products-BP petroleum and derived products
BP service stations
Air BPAviation Fuels
Castrolmotor oil
ARCOgas stations
am/pm convenience stores
Aralservice stations solar panels

BP CSR CASE
STUDY

B.P programme of action on


climate change
Assessing the carbon costs of activities
Stressing efficiency in operations
Investing in lower-carbon energy products
Supporting technology and policy research
Developing efficient fuels and lubricants
Conducting education and outreach

Building alternative energy businesses


that could have
a big role in the low-carbon future

BP is working to provide sustainable biofuels


for transportation today and in the future.
Through research and technology, BP is
working to unlock solars immense potential
as a power source.
New discoveries by BP are helping to make
solar-generated electricity more affordable
and abundant.
BP is helping to raise health and safety
standards in an industry with a bright future.

Social Innovation
BP has formulated an ambitious vision: To
do no damage to the environment a
challenge that stimulates BP to find
innovative ways to manage our
environmental impact at local, regional and
global levels. BPs approach is multipronged, addressing climate change through
a combination of energy efficiency, (flaring
reductions and lower carbon products),
biodiversity, water usage, waste and air
emissions.

B.P s approach to
environmental
Working sensitively in relation to
management

flora,fauna and local species is an integral


part of our effort to manage environmental
impacts.
We take environmental laws very seriously
and seek to manage compliance through
our operating management system.
Wherever BP operates or has operated in
the past, it aims to leave a positive legacy
and sites suitable for productive future
use.

Contd.
BP considers remediation management
from project planning through to
closure of its operations.
BP researches, develops and applies
technology and innovative solutions to
help reduce the environmental impact
of energy production.
BP is reviewing its processes to manage
and mitigate risks of oil spills.

Presented by :
1.

Akshat Khurana

2.

Angad Singh

3.

Anmol Taneja

4.

Krishnakant Jalan

5.

Mantavya Sharma

6.

Niraj Gupta

7.

Prannav Khanna

8.

Shashank Choudhary

9.

Sushant Sharma

THANK YOU

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