Pepsi 130607135731 Phpapp01
Pepsi 130607135731 Phpapp01
Amina Yawar
Wajid Ali
Haris Riaz
PRESENTED TO:
Mr. Usman M Ghauri
Pepsi
(Brand Name)
(Brand Logo)
HISTORY
Pepsi is a carbonated
soft drink produced and
manufactured
by
PepsiCo.
The drink was first
made in the 1890s by
pharmacist Caleb Davis
Bradham in New Bern,
North Carolina.
The
brand
trademarked on
16, 1903.
was
June
PRODUCT
PRODUCT
CONSUMER
GOODS
INDUSTRIAL
GOODS
of
Pepsi
Cola
No augmented
part
Fulfills
thirst
Siz
e
Weight
Taste
Shape
Core part
Actual part
Augmented
part
SALES
PRICE
40
90
50
30
PLACE
PROMOTION
Discounts
RAMDAN
Offers)
Entertainment Games with free Tshirts, Pepsi points under the cap etc.
PROMOTIONAL MIX
Advertising
65%
Publicity
5%
PEPSI
Personal
Selling
0%
Public
Relation
15%
Sales
Promotion
15%
Advertising
TV
Billboards
Posters
Radio
Sales
Promotion
Scratch cards
Lucky draw
Buy 1, get 1 free
Changing to smaller
packaging
Promotion
Events
Experience
Musical
concerts/shows
Sponsoring sports
PR & Publicity
Cricket brand
ambassador
Sponsorship of cricket
team and World cup
Market
S
Demographic
Segmentation Variable
Data
Age
14 -30+
Gender
Male , Female
Family size
1 2, 3 4, 5+
Married , Unmarried
Psychographic
Social class
Lifestyle
Behavioural
Occasion
Benefits
Quality, Taste
User Status
Loyalty Status
Strong
SWOT
ANALYSIS
OF
PEPSICO
S
T
R
E
N
G
T
H
S
1.Company Image.
2. Quality Conscious.
3. Good Relations with
Franchise.
4. Production Capacity.
5.Market Share.
1. Political Franchises.
2. Short term Approach.
3. Weak Distribution.
W
E
A
K
N
E
S
S
OPPORTUNITIES
THREATS
1. Imitators.
1. Increase
2. Government
Population.
Regulation.
2. Changing social
3. Corporations
trend.
3.Diversification shortage problem.
5. Political
4. Distribution of
instability.
snack foods.
6. Threat of labor
strikes.
Conclusion