Scribd
Upload
28 views

PGDM - Iv Semester

The document discusses corporate social responsibility (CSR) and includes the following key points: 1) It provides definitions of CSR from various sources emphasizing business ethics and contributing to sustainable development. 2) It outlines the internal evaluation pattern for CSR at a business school which includes components like attendance, projects, and tests. 3) It discusses the historical evolution of CSR from the 1950s to present day and lists drivers like demands for disclosure, investor pressure, and competitive markets. 4) Benefits of CSR for companies include strengthened branding, corporate image, and attracting employees while examples given are IBM's education program and Avon's cancer fundraising.

Uploaded by

TINAIDA
Copyright
© © All Rights Reserved
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
28 views

PGDM - Iv Semester

The document discusses corporate social responsibility (CSR) and includes the following key points: 1) It provides definitions of CSR from various sources emphasizing business ethics and contributing to sustainable development. 2) It outlines the internal evaluation pattern for CSR at a business school which includes components like attendance, projects, and tests. 3) It discusses the historical evolution of CSR from the 1950s to present day and lists drivers like demands for disclosure, investor pressure, and competitive markets. 4) Benefits of CSR for companies include strengthened branding, corporate image, and attracting employees while examples given are IBM's education program and Avon's cancer fundraising.

Uploaded by

TINAIDA
Copyright
© © All Rights Reserved
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 24

CORPORATE

SOCIAL
RESPONSIBILITY
PGDM - IV SEMESTER
CSR Internal Evaluation
Pattern
10 marks Attendance
20 marks Project
10 marks test
Person going from one side of the canyon to the
other a lot of clouds like fog. The point is going
from one way of doing business to another is very
tough. Theres a lot uncertainty. It takes a lot of
skill, but we have to lift ourselves beyond that,
above the fog, and thats not going to be a simple
exercise. CSR is about seeing the forest, the fog,
and seeing how we can get on the other side, and
how we can be well-equipped for doing that. So
probably we need to develop additional skills,
knowledge, and understanding.
The message is that whatever we do today will
have an impact on future generations. Its not
just my kids or your kids or somebody elses. Its
future generations. We should not hope that the
walls we build to protect ourselves will be tall
enough to protect our children. Only with very
conscious effort we can make the world for them
a better place to liveeven if we address our
most selfish needs we have to address the needs
of the next generation. Thats what CSR is
about.
Reference Books
Corporate Social Responsibility
- C.V. Baxi
Corporate Social Responsibility

- Jayant Bhattacharya
Definition of Corporate Social
Responsibility
CSR is about how companies manage the
business processes to produce an overall
positive impact on society.
Definition
Achieving commercial success in ways
that honour ethical values and respect
people, communities, and the natural
environment
Definitions: Practice

WBCSD (World Business Council for


Sustainable Development)

The continuing commitment by business to


behave ethically and contribute to
sustainable economic development while
improving the quality of life of the workforce
and their families as well as of the local
community and society.
Definitions: Concept

Philip Kotler & Nancy Lee (2005)

a commitment to improve community


well-being through discretionary business
practices and contributions of corporate
resources.
Corporate Social
Responsibility (CSR)
CSR in Equation Form Is the
Sum of:
Economic Responsibilities (Make a profit)
Legal Responsibilities (Obey the law)
Ethical Responsibilities (Be ethical)
Philanthropic Responsibilities (Good
corporate citizen)
CSR
Historical
Perspective

From the 1950s to the present the


concept of CSR has gained considerable
acceptance and the meaning has been
broadened to include additional
components
Corporate Social
Responsibility (CSR)
Evolving Viewpoints
CSR considers the impact of the
companys actions on society (Bauer)

CSR requires decision makers to take


actions that protect and improve the
welfare of society as a whole along with
their own interests (Davis and Blomstrom
Phases of Corporate Social
Responsibility
Frederick provides expanded framework for
understanding the evolution of CSR concept
Divided into 4 phases:
Corporate social stewardship, 1950s
1960s
Corporate social responsiveness, 1960s
1970s
Corporate/business ethics, 1980s 1990s
Corporate/global citizenship, 1990s
2000s
Drivers of CSR

The shrinking role of government

Demands for greater disclosure

Growing investor pressure

Competitive markets
Benefits of CSR
Strengthened brand positioning.

Enhanced corporate image.

Increased ability to attract, motivate, and retain


employees.

Increased sales and market share.

Increased appeal to investors and financial


analysts.
CSR also known as
Sustainable Development
Corporate Citizenship
Triple Bottom Line
Business Ethics
Sustainable Business Practices
CSR EXAMPLES
IBM UK - Reinventing Education Partnership
programme Interactions and sharing of
knowledge through a web-based technology - the
Learning Village software. Culture of openness
and sharing of good practice

AVON - a partnership with Breakthrough Breast


Cancer, and its Breast Cancer Crusade has raised
over 10 million pounds since its launch 12 years
ago

TOIs Lead India campaign, campaign for


contribution towards educating the poor
Companies in trouble
Dasani mineral water (part of Coca-Cola).

Cokes sale was banned as the result of tests,


including those by the Indian government,
which found high concentrations of
pesticides.

Communities in India , around Coca-Cola's


bottling operations are facing severe
shortages of water as a result of the cola
major sucking huge amounts of water from
the common groundwater source.
Issues at NIKE
Nike Inc producer of footwear, clothing, equipment
and accessory products for the sports and athletic
market.
Selling to approximately 19,000 retail accounts in the
US, and approximately 140 countries around the world.
Manufactures in China, Taiwan, Korea, Indonesia ,
Mexico as well as in the US and in Italy.
People working - 58% young adults between 20 and 24
years old, 83% - women.
Few have work-related skills when they arrive at the
factory.
Issue- unhealthy work environment debates heated
arguments, verbal abuse , 7.8% of workers reported
receiving unwelcome sexual comments, and 3.3%
reported being physically abused. In addition, sexual
trade practices in recruitment and promotion were
reported
Private Sector Perspective
Corporate Social Responsibility is not a
cosmetic; it must be rooted in our values.
It must make a difference to the way we
do our business.
CSR A New Paradigm

To think comprehensively and systematically about


The role of business in development
The manner in which the business is conducted
Corporate Governance
Poverty alleviation
Corporate contribution to peace and war against
terror
Business, government and civil society
partnership- common ground and collective
action
Thank You!

You might also like