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Summer Intership Kyari Concepts: Presented By: Hemant Singh Mehta Mba 3 SEM

This document outlines an internship project conducted at Kyari Concepts, an insurance company in Haldwani, India. The objectives of the study were to understand customers' purposes for purchasing health insurance, the importance of health insurance, customer awareness, and preferences for public or private insurance. During the internship, the student conducted surveys, canopy activities, and made recommendations to make the claims process easier and offer more affordable options for lower-income groups. Challenges included differing customer behaviors and perceptions.

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49 views14 pages

Summer Intership Kyari Concepts: Presented By: Hemant Singh Mehta Mba 3 SEM

This document outlines an internship project conducted at Kyari Concepts, an insurance company in Haldwani, India. The objectives of the study were to understand customers' purposes for purchasing health insurance, the importance of health insurance, customer awareness, and preferences for public or private insurance. During the internship, the student conducted surveys, canopy activities, and made recommendations to make the claims process easier and offer more affordable options for lower-income groups. Challenges included differing customer behaviors and perceptions.

Uploaded by

Gaurav007
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SUMMER INTERSHIP

KYARI CONCEPTS

PRESENTED BY:
HEMANT SINGH MEHTA
MBA 3RD SEM
INTRODUCTION
JUSTIFICATION TOPIC
OBJECTIVE OF THE STUDY
To find out customers purpose for purchasing
Health Insurance.
To find out that importance of health insurance in
people.
To know the customers awareness regarding the
Health insurance.
To know the customers preference towards the
private or public insurance sector.
COMPANY PROFILE
COMPANY NAME : KYARI CONCEPTS
HALDWANI
ADDRESS OF COMPANY: DURGACITY CENTER
HALDWANI(U.K)
BRANCH MANAGER OF THE COMPANY: MRS.
PREETI GOYAL
E MAIL ADDRESS:
WWW.KYARICONCEPTS.COM
Phon No.:9719406670
CONCEPTUAL FRAME WORK
RESEARCH MATHODOLOGY
INTERPREATATION
ACTIVITIES CONDUCTED AT
THE COMPANY:

Survey form feel in Haldwani & Rudrapur.


Canopy Activities in Haldwani.
SUGGESTIONS AND
RECOMMENDATIONS:

Make easy and transparent claim settlement


procedure.
It should offer higher insurance amount of
health Insurance at lower premium for middle
class and lower middle class of society.
Health Insurance companies should apply new
marketing strategies for their products.
CONCLUSION
BIBLIOGRAPHY
Books Referred:-
Marketing Management by Philip Kotler
Business Research by N.K. Malhotra
Internet Resources
Search Sites :- www.google.co.in , www.msn.com
Websites of the organization :- www.kyariconcepts.com
Other sites :- www.bimaonline.com ,
www.irdaindia.gov ,
www.yahooanswer.com, www.wikipedia.com
Company Resources
Product Brochures
Inputs from company personnels.
CHALLENGES FACED DURING
THE INTERNSHIP:

Customers behaviours.
Different perception.
Difficulty in convincing them.

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