Scribd
Upload
575 views

CSR Presentation

j Corporate social responsibility emphasizes obligation and accountability to society. FaberCastell started planting trees in Brazil 20 years ago and now has 10,000 hectares of artificially created forests providing habitat while supplying wood for pencils, receiving environmental awards. CSR encompasses economic, legal, ethical and discretionary expectations society has of organizations.

Uploaded by

Bhavi007
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
575 views

CSR Presentation

j Corporate social responsibility emphasizes obligation and accountability to society. FaberCastell started planting trees in Brazil 20 years ago and now has 10,000 hectares of artificially created forests providing habitat while supplying wood for pencils, receiving environmental awards. CSR encompasses economic, legal, ethical and discretionary expectations society has of organizations.

Uploaded by

Bhavi007
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 19

|   |



  


FABER CASTELL
j Nearly 20 years ago FaberCastell started to
think ecologically and they began to plant special
pines in the Brazilian desert, thought of as
uncultivable before.
j 10 years after the first plantings, FaberCastell
started to cut these trees in order to make
their pencils but every time they cut a tree they
immediately replant a new one.
j Nowadays their artificially created forests have
an extent of 10,000 hectares of land, providing
a place to live for a huge number of different
animals and are fulfilling the wood demand of
FaberCastell.
j For their ecological engagement FaberCastell
also received several prices and awards
|


j ÷t is about giving back to society for


having taken.
j ÷t is about doing- not because one
wants to, but because one has to.
j ÷t is about responding to having
exceeded the limits set by nature.
º |

j Corporate social responsibility is a
concept whereby organizations consider
the interests of society by taking
responsibility for the impact of their
activities on customers, suppliers,
employees, shareholders, communities
and other stakeholders, as well as the
environment.
 |
j   | !" ÿanagement·s only
social responsibility is to maximize
profits.

j   # !"
ÿanagement·s social responsibility goes
beyond making profits to include
protecting and including society·s
welfare.
- 

j CSR encompasses the economic, legal,


ethical and discretionary
(philanthropic) expectations that
society has of organizations at a given
point in time.
r $
|#

  %#


%
# Required Be profitable. ÿaximize sales,
minimize costs, etc.
 Required Obey laws and regulations.

  Expected Do what is right, fair and just.

- Desired/ Be a good corporate citizen.


&  ' Expected
# |
  |

j ÷ncreases sales and market share.


j Strengthens brand positioning.
j Enhances corporate image and clout.
j ÷ncreases ability to attract, retain and
motivate employees.
j ÷ncreases appeal for investors and
financial analysts.
|( 
)

j Choosing social issues.


j Selecting an initiative to address the
issue.
j Developing and implementing program
plans.
j Evaluation.
#
# #

j ÷mpact of social responsibility on a


firm·s profits (+ve or ²ve) takes a
number of years to appear.
j By evaluating socially responsible
mutual stock funds.
j Acc. to large investment banks- When
a company acts socially irresponsible, it
creates significant business risksK
) *#

j The recognition of the close link


between an organization·s decisions and
activities and its impact on the natural
environment.
a    )"
    

a     


 


 
 
 

|
&|'
||+ |
j Corporate  ² emphasizes
obligation and accountability to society.
j Corporate  ² emphasizes
action, activity.
j Corporate  # ² emphasizes
outcomes, results.
 | |

V 


 V   



  
 
  

Ô     
 
  

  K      K
        
 K
            
  K    K
         K
    K
           K
V   

 


 

j ÷   
÷÷ 

j  ! !! "  "!#$
"#  ! !%% 
" !&!   
 #$ ! 
 &  
j ÷!   
!%#! ! ! #!' #
  "#$! ! ! !#
!  &  !# !
,|# 

j ÿicrosoft
j Johnson and Johnson
j Google
j Coca Cola
j Sony
j Toyota ÿotors
j Procter and Gamble
j Amazon.com
j Walt Disney
j Honda ÿotors
j ( !#)
 !!'
# *! 
! !   %#!!
j ÷)+$   
  !
,##!!$ $)*
!! & 
 ! 
 
j ÷) " 
- !# ( !#
.
!
j   ! +/
j !"##!##% ! 
 
j & !!! 
 & !! ! 
0!#$!! 1 !
 !
j  #$!    
!
j #2!"#! &#%
#   ! #% 
34 !/4
!
j .  &! ! #& 
! !&# 
 &!&! !
O Financial governance is only one part of the
broader issue of corporate governance,
with diverse stakeholders, citizens and
society at large.
O Environmental concerns, social diversity,
similar issues within a company must
therefore be seen as its core, interrelated
elements.

You might also like