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Presentasi Bahasa Inggris

Kristal is a brand of purified spring water that aims to offer consumers a new way of drinking through an ecological concept. Currently holding 3% of the market share, Kristal seeks to expand its product range and availability, lower prices, increase promotions through recommendations and sponsorships, and grow brand awareness through an advertising campaign utilizing various media channels and recycling programs. The presentation outlines Kristal's positioning in the market, a product range expansion, adjusted pricing, expanded placement in stores and online, promotion strategies, and an advertising plan to increase recognition of the brand.

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Raden Satrya Dwicaksana
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447 views21 pages

Presentasi Bahasa Inggris

Kristal is a brand of purified spring water that aims to offer consumers a new way of drinking through an ecological concept. Currently holding 3% of the market share, Kristal seeks to expand its product range and availability, lower prices, increase promotions through recommendations and sponsorships, and grow brand awareness through an advertising campaign utilizing various media channels and recycling programs. The presentation outlines Kristal's positioning in the market, a product range expansion, adjusted pricing, expanded placement in stores and online, promotion strategies, and an advertising plan to increase recognition of the brand.

Uploaded by

Raden Satrya Dwicaksana
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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KRISTAL

Life is a Journey, Water is the fuel of life, Kristal is an experience .


new way of drinking 2
Price & Market Share Comparaison
4

3.5

2.5 Rocky Mountain 55 % rocky


Welbeck 27 % wekbeck
2 Fontainbleau 8 % Fontain
7 % Others
Kristal
1.5 3 % Kristal

0.5

new way of drinking 3


Product Availability
Kristal Welbeck Rocky Fontainlbleau
Mountain

Supermarket × √ √ ×

Health food shops √ × √ √

Convenience stores × √ √ ×

Delicatessens √ × × √

new way of drinking 4


Customers’ survey

 Not available in Super market Place

 Small range Product

 Not sure that it is Healthy Product / Promotion

 A bit expensive Price

 Not well-known Promotion

Marketing MIX
new way of drinking 5
Positionning
• To offer a new way of • Searching for a new
drinking experiences and
• Ecological concept essence of live
• Greeen living
• Purify body and mind. whom?
adaptors
For • Taking care of their
Why ? body and mind, and
environment.

When ? Against
• Evry day • Competitors that
whom ?
• Practicing and relaxing are not eco and
activities socially
conscious

new way of drinking 6


 Extand the range

Products

 Bottles of 2 L, 1.5L, 1L, 0.5 L easy to carry it

 Bottles of 5L, 10L, 20 for big consumers, schools,


offices, sports clubs, ….

 To be used cold or hot in water refill machine

 Packaging in recyclable and light plastic

 Eco-friendly packaging in PET (poly ethylene terephthelate)

new way of drinking 7


New Products
 Flavouret water
 Sparkling water
 Sparkling flavoured water
 Energetic drink
 Ice tea

 New customized design glass bottels

new way of drinking 8


A Large Range

new way of drinking 9


Price

• Reduction by:

 10 % 2.7 $ for 2 L and less

 20 % 2.4 $ for more than 2 L

Your health can’t be priced.

new way of drinking 10


Place
 Catering and conference centers
 Supermarket
 Health food shops
 Convenience stores and gas stations
 Delicatessens
 On the NET for company with refill machine

New glass pakaging only for luxirious


 Trendy restaurants, cafés, hotels, bars …
 Yoga clubs and spas
 thalasso
 Golf and yacht clubs
 With its Logos or names

new way of drinking 11


Promotion
 To prove it as healthy water and It stimulates body and mind

Make a doctor and trend setters recommandations for


 Pregnent women , babies, old people, athletics etc….

It helps:
 Stress reduction, skin tone, weight loss ….

 It is benefical for digestive système, circulatory system , renal and


urinary systems.

 To be proven by an institut of nutrition as 100 % pure spring


water. No artificiel additives and no water treatment

 Cosmetics uses

new way of drinking 12


Promotion
 Free delivery for companies, schools , offices, sports teams…

 Special offer for doctors, hospitals, clinics …

 1 month free cooler rent or get our cooler at 1 $ per day.

 Promotion and animation in a place of selling by giving free gifts (


hats, T-shirt, Pc, TV, Play Station, Travel ….)

 Sponsoring sport events.

new way of drinking 13


Promotion
 Social resposability (0.5 $ from bottles sold is donate to
water extraction in Africa and support local population)

 New generation of tranportation (low emission vehiculs)

 Sponsoring disabled people

 Going green and participate in recycling process

 Taking part in evironmental events

new way of drinking 14


Recycling Bottles

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Advertise campaign
 Out door advertising:
Billboards, transport and ‘street furniture’ as bus shelters , digital signage,
leaflets , posters ..

 Media advertising:
TV, radio, presse, scientific magazines..

 On Line advertising:
On the net, social media site, e-mail newsletter, mailshots..

 Testimony of doctors, athelets, actors, politic celebrities etc…

 To build a good and easy website

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Ads

A Brand Awareness
Original
Inspiring
Powerful

Clever

Eye-
catchi
ng

new way of drinking 17


SLOGAN

KRISTA
L I’A
M lo
ving
IT

new way of drinking 18


Logo

new way of drinking 19


Questions ?

new way of drinking 20


Thank you!

21

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