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ATW241

Lee Biscuits is a Malaysian biscuit manufacturer located in Tampoi, Johor that has been in business for over half a century. They are well known for their traditional Marie biscuits. The company is introducing a new protein snack product called Lee Protein Snack to enter the fitness market and promote healthy eating. The target market is adults aged 20-60 who are fitness enthusiasts with average incomes. Competitors in this space include Herbalife, Nature Valley, and Carman's, but Lee Protein Snack aims to have a more moderate price as a locally produced option.

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Farid Alias
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81 views

ATW241

Lee Biscuits is a Malaysian biscuit manufacturer located in Tampoi, Johor that has been in business for over half a century. They are well known for their traditional Marie biscuits. The company is introducing a new protein snack product called Lee Protein Snack to enter the fitness market and promote healthy eating. The target market is adults aged 20-60 who are fitness enthusiasts with average incomes. Competitors in this space include Herbalife, Nature Valley, and Carman's, but Lee Protein Snack aims to have a more moderate price as a locally produced option.

Uploaded by

Farid Alias
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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LEE BISCUITS

TEAM
1.FARID
2.AIMAN
3.FAIZ
4.RURIS
LEE BISCUITS

Have been business for over half century


Biscuits manufacturer located in Tampoi, Johor.
Well known of Lee Biscuits product, traditional Marie biscuits.
LEE PROTEIN

SNACK THAT WONT DESTROY YOUR


DIET
Why this product?

Entering new market- fitness community


New product development for lee biscuits
Healthy and hygienic guarantee
Promoting healthy snacks
To who we target?

Man and women, adults (20-60 years old)


Fitness enthusiast
Average income
Our competitors.

Herbalife
Nature Valley
Carmans
Differences from other Competitors

Aspects Herbalife Nature Carmans Lee Energy


Valley Snack
Price Expensive Expensive Expensive Moderate
Production USA USA Australia Local
Distribution High High High Low
cost

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