Scribd
Upload
1K views

Evaluation Question 3

Emap would be a suitable institution to distribute my pop music magazine called "Tune". Emap has experience with popular magazines like Smash Hits and distributes across different media platforms. They own radio stations that could promote "Tune" and their magazines have an online presence suited to reaching my target audience of 15-20 year olds who are active on social media. Emap's broad portfolio of magazines could also expose "Tune" to a wider audience.

Uploaded by

gemma tarrington
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
1K views

Evaluation Question 3

Emap would be a suitable institution to distribute my pop music magazine called "Tune". Emap has experience with popular magazines like Smash Hits and distributes across different media platforms. They own radio stations that could promote "Tune" and their magazines have an online presence suited to reaching my target audience of 15-20 year olds who are active on social media. Emap's broad portfolio of magazines could also expose "Tune" to a wider audience.

Uploaded by

gemma tarrington
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 12

Evaluation

Question 3
What kind of media
institution might distribute
your media product and
why?
Evaluation Question 3

Music Magazine
Institutions
There are four main music magazine
institutions. These are:
BBC
Emap
Ipc Media
Bauer
Evaluation Question 3

BBC
Owns magazines such as Top of the
Pops.
Develop many different magazine
genres
They have many websites
They have a few radio stations that are
all around the country
Evaluation Question 3

Emap
Owns the magazine Smash hits
They attract a wide audience due to
magazines with industries of nursing
and retail as well
Rival of Top of the Pops as they tried to
compete with higher market share
Evaluation Question 3

IPC
Owns magazine New Musical Express
(NME).
IPC is owned by Time Inc
An unique multi-platform media
proposition where the product can be
marketed in other media forms such as
radio
Evaluation Question 3

Bauer
Owner of Kerrang Q and Mojo
These are multi-channel publications
Offers over 230 magazines over 15
countries
Evaluation Question 3

My products

Front cover Contents Double page spread


Evaluation Question 3

Similar Institutions
BillBoard- Nielson
We love pop- Egmont
Top of the pops- IPC
Evaluation Question 3

Magazine Genre: Pop


Big! Magazine, by Emap in1990
No 1 / Number One, by Holborn Group
(IPC) in 1985-1990
Smash Hits Magazine, by Emap 1978
closed in 2006.
Top of the Pops, by BBC Worldwide1995
Evaluation Question 3

Which institution would be


suitable for my product?
I think that a suitable institution for my magazine would be Emap. This is
because Emap has a widely spread range of magazine products in
different genres meaning if they advertise it they can advertise not only
my target audience but maybe intrigue others to read it as well due to
the fact of them being popular in media.
The institution is massively feared as a competitor in media world. Many
successful magazines come from this institution such as Smash Hits
magazine which was a popular magazine for 28years. Smash hits was a
pop magazine which is the same genre as my magazine Tune.
This shows that they would know how to keep my product going as they
did it before. People who listen to pop music would be teenagers and
young adults which are my target audience of 15-20yearolds because
they like to know the most current and up to date music out there.
However Bauer took this for 1.4billion making the German magazine
publisher the largest in Britain
Evaluation Question 3

History of the institution.


In 1947, Emap formed as an original news paper
group
In 1990, they got into radio with the station Kiss
FM based in London
In 1998, Empad recieved London radio station
Melody FM and renamed the station to Magic
105.4

Emap acquires the web based subscription


fashion information business (WGSN) for 140m
Evaluation Question 3

Do they have opportunities for the magazine


to be marketed using other media forms such
as radio or internet?
For Tune magazine they would have
radio opportunities this is due to the fact
Emap has its consumer magazines and
radio arm including things like Magic
and Kiss.
Also, if Tune manages to get on the
internet people from social media will
use it and people who mainly use social
networking are people from my target
audience of 15-20yearolds.

You might also like