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Complete Mobile Chegg

Based on the prices I found, I will likely start renting or buying my textbooks from Amazon instead of Chegg or the college bookstore. Amazon offered lower prices on all the textbooks I checked. In the future, I will price compare on Amazon before making any textbook purchases.

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566 views8 pages

Complete Mobile Chegg

Based on the prices I found, I will likely start renting or buying my textbooks from Amazon instead of Chegg or the college bookstore. Amazon offered lower prices on all the textbooks I checked. In the future, I will price compare on Amazon before making any textbook purchases.

Uploaded by

EDay LiVe
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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INFORMATION TECHNOLOGY MANAGEMENT

(MIS 750)
AA7002DF
GROUP 3
Nor Iqlima Izzaty Binti Jamalullia 2016621674
Nur Hazeerah Binti Mohamed Yusoff 2016842258
Siti Nur Hidayah Binti Abu Bakar 2016210646
Wan Nur Hidayah Binti Wan Idris 2016202032
Wan Nur Syammimi Binti Dazizi 2016853782

Prepared to:

Dr. Lennora Putit


SUMMARY OF CASE STUDY
Chegg is an American online
textbook rental company Despite Cheggs innovative
and customer-oriented Well funded competitors like
based in Santa Clara, Amazon.com and Barnes & Noble
California. strategy, it faces an
increasingly competitive now offer textbook rentals and e-
marketplace. textbooks with some of the same
features as Cheggs reader.

Specializes in
online textbook rentals
Mobile technology has
(both in physical and digital CourseSmart is another
been a key component of
formats), homework help,
Cheggs value strategy from online vendor offering digital
online the beginning.
tutoring, scholarships and i content from major publishers
nternship matching. It is such as Pearson, Cengage, McGraw
meant to help students Hill, and Wiley & Sons (the
in high school and college. publisher of this textbook).

Chegg managers realized that to


remain competitive, they
needed to position their
company in a way that wasnt Apple also has announced
It also their desire to transform
owns citation services EasyB focused on a particular product
form (e.g., printed textbook) or the textbook market in
ib, Citation much the same way they
Machine, BibMe, and Cite distribution method (e.g., retail
bookstore). did the music business.
This For Me.
QUESTION 1
Evaluate the mobile features of Cheggs textbook program.
Do they offer services that are truly helpful to college
students, or are they just a gimmick?
Cheggs textbook offers a unique
program that would be helpful to
college students and support the way
that many learners learn via
technology.

Users can access their purchased Learning is more interactive as


textbook using a variety of internet users can perform quick searches,
accessible platforms include browsers takes note with 1-click note review
and apps. and color-coded highlighting

Users can ask questions and receive


answers about various academic It also offers visual bookmarking
subjects and often receive an answer and inline dictionary and
back from subject-matter experts Wikipedia access.
within hours.
Question 2 :
Go to Chegg.com to view a demo of its e-Textbook
reader. After reviewing the service, evaluate if you think
the reader will motivate students to obtain their textbooks
from Chegg instead of using alternative textbook
suppliers.

The e-textbook reader does seem to be a helpful tool.


After watching the demo, I did not think that it was
necessarily any of the other e-Textbook readers I have
seen .I would assume that students would be
influenced by price, the amount of overall services
provided, and what their institutions use.
Question 3 :
How does Cheggs mobile price comparison service provide
benefit to college students? Do you think it helps to increase
rentals and purchases from Chegg?

A mobile price comparison service would be very beneficial


to helping students find the lowest price. It would definitely
increase traffic to their site and if Chegg offers the lowest
price and best services, then it should also increase sales.
4) What other ways could Chegg use
mobile technologies to
provide further value to college students?

Chegg might try offering online courses or materials


associated with the number of free online courses that are
currently being offered across the Internet.

Chegg could offer tutorial services associated with the


textbooks and Q&A service to help students needing
additional assistance
QUESTION 5

Using a mobile device, check the purchase and/or rental


prices of the textbooks you are using this semester.
Compare these with prices from alternative vendors (e.g.,
your college bookstore, Amazon.com, half.com, etc.).

Prepare a table comparing your overall cost from each


supplier. Based on your findings, do you plan to change the
way you obtain textbooks in the future?
Chegg.com Amazon.com
Title : Quantitative Analysis for Title : Quantitative Analysis for
Management (12th edition) Management (12th edition)
Rent : $23.49 Rent : $22.99
Buy : $248.49 Buy : $209.79

Title : Principles of Managerial Finance Title : Principles of Managerial Finance


(14th edition) (14th edition)
Rent : $24.49 Rent : $23.49
Buy : $260.49 Buy : $244.99

Title : Operations Management Title : Operations Management


Sustainability and Supply Chain Sustainability and Supply Chain
Management (12th edition) Management (12th edition)
Rent : $21.99 Rent : $20.99
Buy : $196.99 Buy : $232.14

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