Scribd
Upload
417 views9 pages

Idea Submission Template

The document provides instructions for a case challenge to propose innovations for Reckitt Benckiser brands in the health and hygiene category. Participants are asked to address a social issue in their country and present a product innovation, product extension, or service innovation idea for an RB brand in no more than 10 slides. The presentation should identify the target audience, explain the insights behind the idea, convince how it will be financially feasible and change consumer behavior, and describe how the idea will be implemented.

Uploaded by

Darkarts
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
417 views9 pages

Idea Submission Template

The document provides instructions for a case challenge to propose innovations for Reckitt Benckiser brands in the health and hygiene category. Participants are asked to address a social issue in their country and present a product innovation, product extension, or service innovation idea for an RB brand in no more than 10 slides. The presentation should identify the target audience, explain the insights behind the idea, convince how it will be financially feasible and change consumer behavior, and describe how the idea will be implemented.

Uploaded by

Darkarts
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 9

Team Name:

Maverick 1: Year:

Maverick 2: Year:
Maverick 3: Year:

Campus:
Propose a product
innovation of an existing
Product RB Brand within the category of
Innovation Health & Hygiene.
Eg: Dettol Hygiene Deo
would be a new product
within Dettols portfolio.

Propose a product
extension of an existing RB
BIG Product Brand within the category

ComeIDEA
up with an innovative Extension of Health & Hygiene.
Eg: Dettol Foaming
business plan which Handwash would be an
addresses a social issue* extansion of Dettol
Handwash portfolio.
and is financially viable It could
be a product innovation,
Propose a service
service innovation or RB innovation which will cater
Product extension in the area Service
to an existing RB brand in
of Health & Hygiene. Innovation the category of Health &
*meeting the need of your country Hygiene.
RB Mavericks Case Challenge Key Parameters

TELL US IN NOT MORE THAN 10


SLIDES
Who is your target audience
Which social issue to achieve this objective ? Convince us how your idea will
are you addressing be financially feasible and
(in your country) ? change consumer behaviour

01 03 05

02 04 06

How will you make it


Whats your Big Idea come alive ?
in the category of What are the key
Health/Hygiene ? consumer insights?
The Social Issue & BIG IDEA
The Target Community & Target Audience
The insights behind the idea
How will you bring it alive ?
Convince us on how it will be financially viable & change
the behaviour
Thank You

You might also like