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Event Management Concept and Development: P. R. Dhamangaonkar

This document discusses concepts related to event management, including the meaning of business, changing objectives of business, wants and needs of consumers, and the process of event management. It defines business as organized efforts to supply goods and services. It also discusses how business objectives have shifted from profit maximization to sales maximization and serving all stakeholders. The document outlines Abraham Maslow's hierarchy of needs and how science and technology have changed consumer needs and buying behaviors. It concludes by listing the key steps in the process of event management.

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Pradyumna Dhamangaonkar
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27 views

Event Management Concept and Development: P. R. Dhamangaonkar

This document discusses concepts related to event management, including the meaning of business, changing objectives of business, wants and needs of consumers, and the process of event management. It defines business as organized efforts to supply goods and services. It also discusses how business objectives have shifted from profit maximization to sales maximization and serving all stakeholders. The document outlines Abraham Maslow's hierarchy of needs and how science and technology have changed consumer needs and buying behaviors. It concludes by listing the key steps in the process of event management.

Uploaded by

Pradyumna Dhamangaonkar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Event Management

******
Concept and Development

p. r. dhamangaonkar
lecturer in mechanical
engineering,
college of engineering, pune
[email protected],
[email protected]
Meaning of Business
The organised efforts to supply with goods
and services.
The system created to satisfy the needs and
desires of the people or the society.
It is the complex field of commerce & Industry
* creates employment opportunities
* contributes to the economic growth of society
* improves standard of living
Changing Concept & Objectives
It is today regarded as a Social Institution.
Profit maximization to sales maximization.
Profits are necessary for the life and health of
any business organisation.

Profit should work as seed money for


promoting well being of all rich and poor,
privileged and less privileged, consumers and
producers, investors and non-investors..
Professionalisation:
Contributes to the growing social orientation
of business.
Makes business more efficient, dynamic and
socially responsible.
Wants:
Want is that desire which can be fulfilled and
which is backed by the ability and willingness
to fulfil or satisfy it.
Characteristics of wants:
unlimited, recurring, capable of being
satisfied.
vary in urgency, intensity & complimentary.
present wants appear more important than
the future .
knowledge increases wants.
wants are determined by social standards.
Abraham Maslow
All customers are goal seekers who gratify their
needs by purchase and consumption.
Classification of Needs

W a n ts

N e c e s s a rie s C o m fo rts L u x u rie s

N e c e s s a rie s o f E x is ta n c e N e c e s s a rie s fo r E ffic ie n c y C o n v e n tio n a l N e c e s s a rie s


Maslow Hierarchy of Needs

Self-realization

Self-esteem

Social

Safety

Physiological (hunger and thirst)


Science & Technology

Changed the Consumers Needs and the


Buying Behaviour
Set Objectives of Holding
An Event
Event Management
Process of Event Management:

1. Planning.
2. Organising.
3. Staffing
4. Directing / Actuating
5. Coordinating
6. Controlling
7. Rating.
8. Budgeting.
9. Follow up and Feed back.

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