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Crocs Supply Chain and Financials

Crocs has a global supply chain with raw material suppliers located in North America, Europe, Asia, and South America. Key manufacturing facilities are located in China, Mexico, Italy, Canada, Brazil, and India. Finished goods are then distributed worldwide through warehouses in China, Mexico, Italy, Canada, Brazil, India, Bosnia, and Florida to large and small retailers and customers. Crocs financial performance declined from 2007 to 2009 with revenue decreasing from $847 million to $646 million and net profits turning to losses of $42 million in 2009 from profits of $168 million in 2007.

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534 views6 pages

Crocs Supply Chain and Financials

Crocs has a global supply chain with raw material suppliers located in North America, Europe, Asia, and South America. Key manufacturing facilities are located in China, Mexico, Italy, Canada, Brazil, and India. Finished goods are then distributed worldwide through warehouses in China, Mexico, Italy, Canada, Brazil, India, Bosnia, and Florida to large and small retailers and customers. Crocs financial performance declined from 2007 to 2009 with revenue decreasing from $847 million to $646 million and net profits turning to losses of $42 million in 2009 from profits of $168 million in 2007.

Uploaded by

bailout10
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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Crocs Supply Chain Diagram

Packaging &
Compounding Manufacturing Warehousing Distribution

China Mexico

China Mexico

China Large
Italy Canada
Retailers
Raw Italy Canada
Materials
Suppliers
Canada Customers
Brazil India
US and
Europe Brazil India

Bosnia Florida
Small
Mexico Retailers

Bosnia Florida

Denver
Supplier- Customer-
Relationship Relationship
Management Management

Internal Supply Chain Management


Crocs Financial Performance Through 2009

All Amounts In Millions


2009 2008 2007 2006 2005 2004 2003
Revenue $645.77 $721.59 $847.35 $354.70 $108.60 $13.50 $1.20
COGS $337.72 $487.62 $349.70 $154.20 $47.80 $7.20 $0.90
Gross Profit $300.96 $233.97 $497.65 $200.60 $60.80 $6.40 $0.30

Net Profit ($42.08) ($185.08) $168.23 $64.40 $17.00 ($1.50) ($1.20)


Percent of Revenue -7% -26% 20% 18% 16% -11% -100%

Geographic Distribution
of Revenue All Ammounts In Millions
2009 2008 2007 2006 2005 2004 2003
Revenues:      
Americas $298.00 $361.67 $498.50 $265.00 $102.80 $13.50
Europe $106.90 $150.72 $179.70 $30.30 $1.00
Asia $237.50 $204.94 $167.48 $54.50 $4.70
Corporate and other $3.36 $4.26 $1.67 $4.60 $0.10

Total segments $645.77 $721.59 $847.35 $354.40 $108.60 $13.50

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