Social Media

What is social media?

Media is an instrument of communication, like a
newspaper or a radio, so social media would be a
social instrument of communication.
About.com

Social media is people having conversations

online. These conversations can take a variety of
forms; for example, blogs and comments or
photo sharing.
Fresh Networks
What is social media? (Contd..)
Social media is a group of Internet-based applications
that allow the creation and exchange of user
generated content. This content is then shared
through social interaction.
Luke Hayes

Social media are media for social interaction, using

highly accessible and scalable publishing techniques
Wikipedia
social media characteristics
Social media is best understood as a group of new kinds of online
media, which share most or all of the following characteristics:
Participation
social media encourages contributions and feedback from everyone
who is interested. It blurs the line between media and audience.
Openness
most social media services are open to feedback and participation.
They encourage voting, comments and the sharing of information.
There are rarely any barriers to accessing and making use of content
password-protected content is frowned on.
Conversation
whereas traditional media is about broadcast (content transmitted
or distributed to an audience) social media is better seen as a two-
way conversation.
social media characteristics

Community
social media allows communities to form quickly and
communicate effectively. Communities share common
interests, such as a love of photography, a political issue or
a favorite TV show.

Connectedness
Most kinds of social media thrive on their connectedness,
making use of links to other sites, resources and people.
Types of Social Media
Blogging
A blog (or 10) for every subject
Twitter (micro-blogging)
Social Networking
Facebook, MySpace, Classmates, Friendster, Bebo, Orkut,
Hi5
LinkedIn, Plaxo, Xing, cofoundr, naymes
Bookmarking sites
Del.icio.us, blogmarks, dogear
Photo / Video sites
Flickr, Photobucket, YouTube
Virtual Reality
Second Life, World Of Warcraft (WOW)
Groups
Google, Yahoo!, etc.
Which are More
Which Popular
Are The Most Popular?
Network Size* (07)Mn Size* (09)Mn
Facebook 20 200-250
MySpace 60 125
YouTube 123 views/day
LinkedIn 5 45
Twitter 32
World of Warcraft 11.5
Most Everybody Else < 5
*Millions
SOCIAL MEDIA FOR BUSINESS
According to a recent report by Merchant Circle,
70% of businesses use Facebook. This is a 20%
increase over the last year.
For the first time ever, Facebook is being used
more than Google for online marketing
Facebook updates are three more times effective
than Tweets to propel online business
Facebook dominates the check-in space with 32%
of businesses using this feature (vs. Foursquare)
FacebookThe face of Facebook
175 million users, with
another 5 five million
new users a week.
18- to 24-yo < 25%
users.
Fastest growth rate =
40-55 yo
Facebook Content

What to Post
Photos: Posters, air quality images, signs, etc.
Videos: Anything from your 30-second PSAs
(Public Service Announcements) to self-
produced digicam vids of smoking burn barrels
News updates, or tweets*

* More on tweets later!

F
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E
B
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Page
Facebook Groups
Twitter

Micro-blogging service
Maximum post = 140 characters
Twitter posts are known as Tweets
Twitters logo is a small bird
Twitter contd..

Registered twitter users can follow any other

user, and be followed by any registered user.
Used extensively as a social friends tool
initially
Growing business use
Obama used Twitter to send headlines to
millions of voters every day before the
election.
Twitter contd..
Who uses it?
2.5 million people visit Twitter.com each month, growing at
about 300,000-500,000 users per month and up over 440%
since this time last year.
(Source PR2.0 blog at www.briansolis.com )

Tweets can be posted from computers, cell

phone text messages, iPhones/Blackberries, etc.
Tweets can be RECEIVED as text messages,
email alerts, etc.
My Space MySpace

Where you find people & bands and share interests

Similar to Facebook: blog & online community
Unique focus on music industry
Buy tickets to performances, track show dates
Focus on being found & seen and finding & seeing
Customize look of your profile pages
Beyond music, has a younger crowd than Facebook
Businesses can display products and link to store sites for
orders
My SpaceMySpace Home Page
YouTube
Where you watch & upload videos
14 hours uploaded every 60 seconds
YouTube has become an important place for both people and
businesses
Share videos of personal interest (vacation, pets)
Share newsworthy videos (events, news, politics)
Share videos of personal talents (music, interviews)
Share business videos (product demos, pretest ads)
Find videos about companies, products, people
YouTube Search Example
LinkedIn
Where you make business contacts
For professionals only dont expect anyone who isnt in (or
wants to be in) the workforce
Start with your work history and go from there
Display your information for others to find
Find people who know people you want to meet
Special interest groups add community feel
Different attitudes on who to connect to
Various levels of geographic filtering
LinkedIn Profile
Social
Enterprise
What is a Social Enterprise?
According to the Social Enterprise Coalition, Social
Enterprises are

businesses trading for social and environmental

purposes. Social enterprises are distinctive because
their social and/or environmental purpose is absolutely
central to what they do - their profits are reinvested to
sustain and further their mission for positive change.
History of Social Enterprise
The Social Enterprise
movement first emerged
1840s. In Rochdale, a workers'
co-operative was set up to
provide high quality affordable
food in response to factory
conditions that were
The Rochdale Society of Equitable
considered to be exploitative. Pioneers est 1844

In the UK, in the late 1990s, Social Enterprise started to

reappear.
Characteristics
Social Enterprises:-

Operate as commercially run businesses

Aim to make profits
Generate the bulk of their income through sales of
goods or services
Use good business practices and principles
Use the majority of their profits to further social or
environmental goals
May hold the Social Enterprise Mark
 Key Differences

Explicit Social Private sector business primarily focus is on trading; social

Aims (Triple enterprises too have a commercial focus but will also have
Bottom Line) an explicit social and/or environmental purpose.
Funding Social enterprises often have a complex composition of
sales income, commercial contracts, service level
agreements and grant support.
Risk Social enterprises are usually governed by a Board of
volunteers, which may mean that they are more risk
averse in terms of pursuing business ventures.
Scale Start up costs may be much higher because social
enterprise usually has to operate on a scale that is large
enough to sustain its social commitment from the
beginning
 Key Differences

Investment Social enterprises may have difficulty gaining access

to traditional forms of investment such as loan
finance.

Leadership / Leaders of social enterprises are usually driven by

Entrepreneurship the social potential of the venture and will need to
find support for the other areas of the enterprise
Stakeholders Social Enterprises usually have a wide range of
stakeholders involved in their development, which
can mean that there is a wide influence on the
development process.

Sweat Equity sweat equity is invested to grow and build the

enterprise ,but the purpose is not financial gain but
social
Who is a Social Enterprise?

The Big Issue The Eden project

Caf Direct Fifteen
Divine Chocolate Cooperatives UK
Ethical Property Plc Green-works
Child Rights and You Being Human
PFA PETA
The Importance of Social Enterprise

Current government policy is to encourage the

development of Social Enterprise with regards to the delivery
of public services in areas such as health, transport and leisure.

Voluntary & Community Organisations are being encouraged

towards Social Enterprise where appropriate to help reduce
their dependency on grant funding

Social enterprise achieve social benefits through standard

business practice & can help create strong and sustainable
communities.

Social enterprise is becoming the employer of choice

Google Apps
 What is Cloud Computing
Cloud computing is Internet-based computing,
whereby shared resources, software, and
information are provided to computers and
other devices on demand, like the electricity
grid.
 Googles Servers
450,000 servers
At least 12 in the US
The largest in Oregon is the size of two
football fields with cooling towers four stories
high
2 million dollars a month for electricity
Google Docs
Google Docs
Google Docs Files
Uploading and Converting
Google Calendar
 Google Calendar Features
iPhone or Android access
Reminders
Integrates with Outlook
Add to iGoogle
Publish your calendar
Google News Archive
http://news.google.com/archivesearch
Google News Archive
Gmail
Gmail Features
 Gmail Voice
Make phone
calls from Gmail

http://www.google.com/chat/voice/