Scribd
Upload
515 views

Principle of Management: Case Study On

This document discusses Liz Claiborne, the founder of a successful women's apparel company. It provides background on the company, established in 1976, which went public in 1981. It outlines Liz Claiborne's mission, vision, and product lines. A SWOT analysis examines the company's strengths in market share and growth, weaknesses in planning, and opportunities and threats from technology. The company faced an issue with legacy code that would fail after 1999, which it addressed through a "Transformation 2000" project to rebuild applications over 3 years. When Liz Claiborne passed away in 2007, she left a legacy as a visionary in the fashion industry.

Uploaded by

Oyee1
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
515 views

Principle of Management: Case Study On

This document discusses Liz Claiborne, the founder of a successful women's apparel company. It provides background on the company, established in 1976, which went public in 1981. It outlines Liz Claiborne's mission, vision, and product lines. A SWOT analysis examines the company's strengths in market share and growth, weaknesses in planning, and opportunities and threats from technology. The company faced an issue with legacy code that would fail after 1999, which it addressed through a "Transformation 2000" project to rebuild applications over 3 years. When Liz Claiborne passed away in 2007, she left a legacy as a visionary in the fashion industry.

Uploaded by

Oyee1
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 19

Principle of Management

Case study
On
FROM BASIC SPORTSWEAR TO
HIGH FASHION: LIZ CLAIBORNE
Presented By:

Ø Mahmudul Hasan (ID: 001-02-11)


Ø Sanaullah Faruqui (ID: 111-31-41)
Ø Abdur Rahim (ID: 111-31-34)
Ø Tanni Chakraborty (ID:111-31-48)
Ø Jenifer Pronita Bose (ID:111-31-25)
Ø Mahmuda Jahangir (ID: 111-31-51)
Ø Jahedul Hasan Munna (ID: 111-31-42)

FROM BASIC SPORTSWEAR
TO HIGH FASHION
Founder of one of the
world's most successful
women's apparel
(clothing) manufacturing
LIZ CLAIBORNE companies, Liz Claiborne
is a pioneer in designing
Born: March 31, 1929 reasonably priced, quality
Brussels, Belgium clothing for modern
American fashion designer working women.
and businesswoman
Company background

Ø1976 - Established and Incorporated,


New York City
Ø1981 - Liz Claiborne Incorporated
goes Public
Ø1985- Men’s Clothing Introduced
Ø1986- Cosmetics Introduced with Avon
Joint Venture

•
ØLate 1980s - Introduced Women’s Plus
Sizes, Knit Sportswear, and Higher
Priced Sportswear
Ø2000s - Acquired Mexx Group, Ellen
Tracy, Travis Jeans, and Enyce
Holdings
Mission
ØCommitted to designing and
manufacturing the best apparel
and accessories for the
fashionable person.
ØUse the latest in design and fashion
technology to create to stay on
top of the fashion world.
ØRemain the top fashion company in
the world through diversification
and acquisitions.
ØHelp all women fell good and pretty.
Vision
Ø To be the best brand builder in the
fashion industry.
Ø To be the known for unique,
creative, emotionally charged
brands.
Ø To be choosy about brands.
Ø To be a select portfolio of lifestyle
brand.
Ø Set the standard in design
excellence and marketing.
Ø Be known for their open, honest,
inclusive, and collaborative culture.
Product line

Manufacturing: Women's and men's wear,
sleepwear, perfume, handbags, shoes,
intimates, swimwear, fragrance, accessories,
sunglasses, yoga and baby etc. These products
are available in the following Liz Claiborne Inc.'s
brands:

•
SWOT Analysis
Strengths

Ø Liz Claiborne takes pride in being


able to sell more 55% cloths at full
price.

Ø It holds lion’s share of the market.

Ø During the past decade sales have


grown at a rate of about 36%
annually.

Ø Profits have increased 42% annually.


Ø A sophisticated computer
system, known as system
updated retail feedback
(SURF) keeps the company in
touch with what is selling and
what is not around the
country.

Ø A $10 million system of IBM


computers is used to crunch
information and produced
bound volumes at the end of
each week.
Weaknesses
Ø Short and long term plans are
not remained according to
customer for particular sales,
styles, sizes and colors.
Ø Liz Claiborne monitors
customer perceptions through
personal intersection with
customer and retailers.
Ø About 150 specialists around
the country have responsibility
for talking to customers.
Opportunities

Ø SURF also enables Liz Claiborne


to reach the customer in her
favorite store.
Ø The same store in different
geographical location open
search different niches.
Ø SURF allows Liz Claiborne to
adjust the merchandise sold in
particular outlets according to the
niche being served.
Threats
Ø Technology can supplement but does
not replace personal endeavors.
Problem

Liz Claiborne is faced


with what to do about
the millions of lines of
legacy application code
that will fail to perform
correctly any
calculations that involve
a date after Dec. 31,
1999.
Solution
To fix this problem, Liz Claiborne's IS
department has launched a major effort,
called "Transformation 2000," to rebuild
its strategic business applications over
the next 3 years.
Conclusion
When Liz Claiborne died in 2007, the fashion
world lost a true visionary. The Council of
Fashion Designers in America (CFDA)
created a prestigious new $25,000 Liz
Claiborne Fashion Scholarship Award. This
design award program recognizes the
important contributions Liz Claiborne made to
the fashion industry. Claiborne's concept of
design--'fit the way you live'--to dress women
of the 20th century." The legacy and
innovation of Liz Claiborne live on.
Thank
You

You might also like