Code and Conventions of

double page spread

BECKY UNG
Column width and positioning: The The main image denotes a
width of the columns are fairly wide, monument in Naples. This
allowing for more information to be immediately conveys to the
used. This is because it is an article readers that this is a
denoting information about a documentary that revolves
documentary, therefore, the width around an event in a location.
must be quite wide. This links with The intricate monument is
the genre of the magazine as the contrasted by army trucks
article within it is meant to convey a therefore suggesting that a
lot of information in order to civilised society was perhaps
persuade the readers to read it. The war torn before. This associates
target audience is also adults who with the target audience as
stereotypically are fairly literate and historic events are seemingly
enjoy reading an abundance of more interesting to older adults
information. who may want to gain extensive
Captions: These are used alongside knowledge on these historic
the images and they use brief times. We now understand that
denotations to describe what the this is a serious documentary,
image is. They present it in a way not intended for children to
that supposedly correlates wit the watch. This tells us that the TV
documentary style and content. listing product portrays
For example, one caption has a advertisement for shows to
mini heading stating Life goes on mostly adults who are more
suggesting that mediation may likely to purchase this item. An
have occurred within the inference we can make is that
documentary as they chose to use younger people are more likely
footage where life is seemingly to view and access shows from
normal in the state of war. This online, rather than purchasing a
could be used to show the TV listing. We can also make an
perseverance of women against inference that because the
the odds. This creates meaning image depicts war,
within the audience as it stereotypically, this is more
demonstrates admirable diligence associated towards men.
that the audience can admire,
especially coming from an older
target audience that are
predominantly a lot more
privileged than the people in this
documentary.
 Colours: The colours used are
quite grey toned and monotone.
Main heading: The heading denotes
This is to create verisimilitude of
Our man in Naples. This has been
the war that was going on. What
presented in a way that implies that
is surprising is that color is still
the documentary takes us on a
being used when the war has
journey using one man as an
taken place years before colour
example. This is backed up with the
photography. This could
subheading which tells us that
therefore suggest that the
Norman Lewis is the subject of the
documentary is creating a sense
documentary. As we are following a
of realism and are almost
subjects perspective, this creates
reliving the events through this
meaning for the audience as we are
subject. The use of blue creates
following a personal experience,
some life towards the events by
perhaps making us feel more
bringing colour. The contrast
empathetic towards the war and its
with the military green reminds
damages. The mode of address uses
us that the war is something
the word our which connotes a
that people had to live through.
sense of belonging and a relation
This tells us that the article is
between Norman Lewis and the
trying to convey the tone of the
audience, therefore implying that
documentary through colour.
he is almost like a companion we
are familiar with. This tells us that
the product assumes that the
Branding is shown at the top of
audience may have some cultural
the page where it states
knowledge of the documentary as
Sunday 11:00pm BBC4. This is
the target audience are supposed to
used to indicate when this
recognize him. This implies that the
documentary is meant to be on.
target audience are older people
The time indicates it is meant
who have an understanding of war.
for an older audience as it is
A main heading is used as a
shown past watershed, which
convention in order to catch the
means after kids go to bed. This
readers attention by providing an
tells us that the TV listing aims
effective one line which will
to show programmes which
summarise the documentary
would better suit older people.
without giving too much away.
 The layout of the page places
A drop cap is used to highlight the specific emphasis on the main
start of a paragraph. Within this image. Following the rule of
article it is used twice to indicate two thirds, it seems challenge it but
new points. This enhances the as the main image practically
aesthetic of the article and also takes up the whole page, it
emphasises the important of the takes the centre of attention.
column. This is effective as it prompts
the audience to ponder on why
A grab quote is used to highlight a it has been used as the
specific point about the article and background and makes them
provides us on some insight of the more interested in reading the
programme. This quote in particular article. The layout also seem
questions why someone may say this very organised which could
and may prompt them to read the possibly relate to the genre and
whole article. topic of the documentary which
is war. A representation of war
is that you would have to act in
an orderly manner. This could
The fonts used are quite typical of
also be aesthetically pleasing for
historic times. The main title uses
the older generation who prefer
times new roman, which is typically
to have information that is
used in the printing press earlier on.
easier to follow.
This pattern is also seen in the article
and subheading, where similar fonts
are used. The use of this is to give
almost an archival feel to the double
page spread, as it relates to the
genre of the documentary. This also
makes it seem old-fashioned,
something that may be pleasing to
the older, male target audience who
may be familiar with this font.