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Presentation On " Factors Deciding Investment Criteria in Mutual Fund Industry "

The document presents a research study on factors influencing investment criteria in mutual funds. The study aimed to understand perceptions, awareness, preferences and behaviors of investors. Key findings include: 1) Only 20% of investors were able to save over 30-40% of income, showing low savings rates. 2) 65% preferred long-term investments while 35% sought short-term returns. 3) Awareness of mutual funds was moderate at 60% with many lacking product knowledge. The recommendations call for more promotion of Reliance Mutual Fund through advertisements, corporate tie-ups and investor events to boost their brand and open more branches for convenience.

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Mudit Agarwal
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87 views10 pages

Presentation On " Factors Deciding Investment Criteria in Mutual Fund Industry "

The document presents a research study on factors influencing investment criteria in mutual funds. The study aimed to understand perceptions, awareness, preferences and behaviors of investors. Key findings include: 1) Only 20% of investors were able to save over 30-40% of income, showing low savings rates. 2) 65% preferred long-term investments while 35% sought short-term returns. 3) Awareness of mutual funds was moderate at 60% with many lacking product knowledge. The recommendations call for more promotion of Reliance Mutual Fund through advertisements, corporate tie-ups and investor events to boost their brand and open more branches for convenience.

Uploaded by

Mudit Agarwal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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PRESENTATION ON

“ FACTORS DECIDING INVESTMENT


CRITERIA IN MUTUAL FUND INDUSTRY ”

DARSHIT CHOLERA
ROLL NO: 12
FINANCE + MARKETING
INTRODUCTION TO MUTUAL FUND INDUSTRY :

DEFINITION :
“A Mutual fund is a financial service organization that
receives money from shareholders, invests it, earns returns on
it, attempts to make it grow and agrees to pay the shareholder
cash on demand for the current value of his investment.”
 
Securities and Exchange Board of India (Mutual funds)
Regulations, 1996 define ‘Mutual funds’ as “A fund establish in
the form of a trust to raise money through the sale of units to
the public or a section of the public under one or more schemes
for investing in securities, including money market
instruments.”
 
Company Overview :
About Reliance Mutual Fund :

 Reliance Mutual Fund (RMF) is one of India’s leading Mutual


Funds.
 Reliance Mutual Fund, a part of the Reliance - Anil Dhirubhai
Ambani Group, is one of the fastest growing mutual funds in the
country. RMF offers investors a well-rounded portfolio of
products to meet varying investor requirements and has
presence in 115 cities across the country.
 "Reliance Mutual Fund schemes are managed by Reliance
Capital Asset Management Limited., a subsidiary of Reliance
Capital Limited, which holds 93.37% of the paid-up capital of
RCAM, the balance paid up capital being held by minority
shareholders."
RESEARCH METHODOLOGY :
 There is a corporate tie up of Reliance Mutual Fund with various
banks and Dena bank is one of that. Recently reliance has
launched new fund offer named RELIANCE INFRASTRUCTURE
FUND. I had to go to the Dena bank as a trainee of reliance with
brochures and one pager of the reliance infrastructure fund and
convince the customers of Dena bank for investment in this
new fund offer .

 As a Reliance Mutual Fund member this study is undertaken to


know the investment pattern in Mutual fund, awareness about
Mutual fund, risk taking factors, total saving & investment,
purpose of investment in Mutual fund etc.. And also find out the
way to attract such investors who like to invest in mutual fund
market & become partner of Reliance Mutual Fund. At last this
study helps me to gain the knowledge and the company to
attract new customers.
 
TITLE OF THE S TU D Y:
The title of the study undergone by me is “A RESEARCH ON
FACTORS DECIDING INVESTMENT CRITERIA IN MUTUAL FUND”
which means what are the different factor influence people in
investment most considering mutual fund. What do they expect from
their investment? What is saving ratio? And thus what would be the
factors investment i.e. what purpose, which segments, which brand,
which key benefit most want through investment in mutual fund.

STATEMENT OF THE PROBLEM :


Firstly, with the private sector penetration, a large
number of schemes have also been introduced due to which
the average consumer has become vary/sensitive to the new
schemes coming its way. So to ensure about the various
consumer attitudes, and who is the investor of Mutual fund a
survey was undertaken.
OBJECTIVE OF THE STUDY :
PRIMARY OBJECTIVE:
The study of mutual fund market in Junagadh city was conducted
with the primary objective a research on factors deciding investment
criteria in mutual fund.

SECONDARY OBJECTIVE:
 
 To study the perception of independent financial advisor about
different options available in the market.
 To know the priority level between different criteria of investment like
safety, return, tax benefit, maturity of investment.
 To study about different types of services provided by independent
financial advisors to their clients.
 To check, which mutual funds schemes, the investment consultants
likes to invest money.
 To know the awareness of mutual fund in the market of Junagadh city.
Findings :
 Almost 60 % are getting an opportunity to invest.
 People are investing more in gold, fixed deposit, real estate
where as 65 respondents said that they invest in shares &
securities.
 Only 20 % of the investor has found who is able to save more
than 31 % to 40 % of his income.
 65 % of the respondents prefer t invest for a long term were as
remaining 35 % are willing to invest for short term.
 It is found that awareness level about mutual fund is 60 % in
Junagadh a region of Gujarat.
 Among the investors 25 % people prefer mutual fund because
of tax benefits.
 Out of total respondents almost 45 % are investing through
local agents followed by bank and brokers.
 Out of the total respondents 70 % are not aware with the Reliance
Mutual Fund.
 It was observed during the data collection period that people in India
still lack knowledge about concept of mutual funds. Secondary data
available from books, magazines and websites also has similar findings.
 Majority of respondents lack knowledge of mutual fund products and
their benefits. It was also found that people lack knowledge of portfolio
management and risk management.

Recommendations :
 There should be more awareness about the reliance mutual fund & their
services by giving more advertisement.
 The reliance mutual fund should go with the tie ups with the corporate
to invest in reliance mutual fund.
 Reliance mutual fund should organize some events to build its brand
image in the minds of the people.
 As per customers’ point of view they feel that reliance mutual fund
should open more number of branches for the convenience of the
people.
Conclusions :
 Half of the respondents are investing in different investment avenues.
 The investors prefer investing more in gold, fixed deposit, real estate
shows that investors want security and assured returns.
 The proportion of the income saved by the investor was very less.
 Time frame of investment by majority of investor is for long term.
 The awareness level about mutual fund is moderate but still the
awareness should be created.
 Most of the people want to get high returns.
 Most of the people SBI Mutual fund & UTI Mutual fund brand most
prefer, its also depend of result of return earns by investors
 The investors prefer mutual funds more because of the tax benefit and
returns.
 Mutual funds are also preferred because of the cost effectiveness and
higher income.
 The investments are mostly made through the agent’s followed by the
banks.
THANK YOU..!

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