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The Real Lesson of "New Coke": Failure of A Big Research

The document discusses Coca-Cola's failed "New Coke" product from the 1980s. It provides background on Coca-Cola, noting it was founded in 1886 and is currently a beverage market leader with over $87 billion in assets. However, in the 1980s Coca-Cola launched New Coke to compete with Pepsi but it was widely panned by consumers and replaced with Coca-Cola Classic, showing that extensive consumer research does not always predict public response to new products.

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Farooq Azam
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50 views

The Real Lesson of "New Coke": Failure of A Big Research

The document discusses Coca-Cola's failed "New Coke" product from the 1980s. It provides background on Coca-Cola, noting it was founded in 1886 and is currently a beverage market leader with over $87 billion in assets. However, in the 1980s Coca-Cola launched New Coke to compete with Pepsi but it was widely panned by consumers and replaced with Coca-Cola Classic, showing that extensive consumer research does not always predict public response to new products.

Uploaded by

Farooq Azam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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The Real Lesson of “New Coke”

Failure of a Big Research

Presented By:
Farooq Azam
The Coca Cola Company
 Founded in 1886 by a Pharmacist
“John Stith Pemberton” as a
medicated drink for headache
contains caffeine
 Currently Total Assets has Net
Worth $87.27B (Up to 2016)
 Market Leader in beverages with
42% market Share
 Produce and Market more than 500
Brands
Rivalry Among Pepsi and Coke

 Pepsi founded in 1890 and becomes key Rival for Coca


Cola
 Coke keep its market leadership with loyal customer
base
 In 1970, Pepsi starts its

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