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S.P.Varma Praween K Singh Praveen P Rohit Dora Sandhya Rani Sapna

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419 views

S.P.Varma Praween K Singh Praveen P Rohit Dora Sandhya Rani Sapna

Uploaded by

youngturk_hrishi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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S.P.

VARMA
PRAWEEN K SINGH
PRAVEEN P
ROHIT DORA
SANDHYA RANI
SAPNA
ABOUT LEVIS:
Levi Strauss & Co. (LS&CO) is a privately held
clothing company known worldwide for its Levi's
brand of denim jeans .

It was founded in 1853, when Levi Strauss came


from Buttenheim, Franconia, Kingdom of Bavaria to
San Francisco, California to open a west coast
branch of his brothers' New York dry goods
business.

They are the world’s largest producer of brand-


name clothing and the second largest maker of
jeans in the United States.  
ABOUT LEVIS:
Levi Strauss & Co. is a worldwide corporation
organized into three geographic divisions: Levi
Strauss Americas (LSA), based in the San Francisco
headquarters; Levi Strauss Europe, Middle East
and Africa (LSEMA), based in Brussels; and Asia
Pacific Division (APD), based in Singapore
The company employs a staff of approximately
10,500 people worldwide, and owns and develops
a few brands.
ABOUT THE LEADER
John Anderson is the President and CEO of
Levis.

John joined LS&Co. in 1979.

 John is an accomplished executive who has


established a 30-year record of outstanding
achievement at LS&Co.
ABOUT THE LEADER

John Anderson was made the CEO on


November 26, 2006
He has extensive general management
experience with the Levi’s and and is a dynamic
leader with wide-ranging expertise in
merchandising, marketing and operations.
LEADERSHIP STYLE:
John is a highly experienced senior executive
who understands the dynamics of building global
consumer brands and creating culture that are
driven to win in market place.
He is known for high standard of integrity , his
collaborative leadership style and his
decisiveness in driving business to successful
results.
LEVIS BRANDS:
LEVIS BRANDS

Levi's® Dockers®
Signature by Levi
Strauss & Co.™
Denizen
LEVIS
LEVISBRANDS:
PRODUCTS
Jeans ,
Casuals,
Tops,
Jackets,
Footwear,
And related accessories for men, women, and
children.
PRESENT SITUATION
Levis was approaching to saturation in
the Jeans Market.
Levis biggest challenge is to cater
changing consumer tastes and
competition in lower and high end
brands.
Levis has come up with new engineered
jeans and Levis 501 in response to above
challenges.
Plans to focus on lower and high end
by vacating the middle price segment.
THANK YOU

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