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Students Key Concept Work

This document discusses key concepts related to audience and representation in media. It defines audience demographics as characteristics like age, gender, class, and ethnicity that media is targeted towards. It also discusses how demographic profiles are used for advertising placement. The document notes that horror audiences generally enjoy crime stories, adrenaline from being scared, and morbid storylines. It also discusses concepts like codes, conventions, and institutions in horror films.

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alison_hill61
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73 views

Students Key Concept Work

This document discusses key concepts related to audience and representation in media. It defines audience demographics as characteristics like age, gender, class, and ethnicity that media is targeted towards. It also discusses how demographic profiles are used for advertising placement. The document notes that horror audiences generally enjoy crime stories, adrenaline from being scared, and morbid storylines. It also discusses concepts like codes, conventions, and institutions in horror films.

Uploaded by

alison_hill61
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Audience in Media

Definition: The stereotype, age,


gender and social class that the piece
of media is marketed towards.
What is a demographic profile?
A demographic profile consists of:
• Age
• Gender
• Class
• Ethnicity
• Hobbies

A demographic profile can be used to figure out how advertising


should be placed so as to achieve the best results. It is important
that the advertising company get the best results for their money
as a lot is usually spent, so careful research is done to match the
demographic profile when making a piece of media.
What audiences are interested in horror?

People who are interested in horror in


general usually are into crime books or
enjoy getting an adrenalin rush from
being scared and enjoy following the
morbid and unusual story lines.
Media
Media language

Language
Audience
Audience: The group of consumers for whom
the media text was constructed as well as
anyone else who is exposed to the text.

Demographics: Recognizable characteristics of


media consumers such as age, gender, education
and income level.
Connotation: A description of value, meaning or ideology
associated with a media text.

Denotation: A description of a media text


indicating its common sense, obvious meaning.

Genre: A category of media texts characterized by a


particular style, form or content.

Jolts: Moments in a media text that are generated by


a broad comedy, a violent act, movement within a
frame, a loud noise, rapid editing, a profanity or a
sexually explicit representation—all of which are
calculated to engage an audience's excitement.
A stereotype is a commonly held public belief about specific
social groups or types of individuals. The concepts of
"stereotype" and "prejudice" are often confused with many
other different meanings. Stereotypes are standardized and
simplified conceptions of groups based on some prior
assumptions
• Mise-en-scène ("placing on stage") is an expression used to
describe the design aspects of a theatre or film production,
which essentially means "visual theme" or "telling a story" —
both in visually artful ways through storyboarding,
cinematography and stage design, and in poetically artful
ways through direction. Mise-en-scène has been called film
criticism's "grand undefined term.
In a horror film it is typical to see the woman as the victim
and the man as either a criminal or a supernatural being.
It is also typical to let society affect the way the film is
made for example many horror films now include murder
using knifes because of the increasing rise in deaths by
knife crime.
A typical example of men in a horror film is Jack Torrence in The
Shining. In this particular film Jack becomes possessed by his
surroundings and targets his wife and his small child as victims.
Another victim of Jacks is a black man, this is stereotypical of
society at the time as the film is set in the early 1970s when
racism was still considered socially acceptable.
It is stereotypical in a horror film to see women as victims. A
classic case of this is in the 1978 film “Halloween”. In this film
Michael Myers is trying to kill his sister but as he cannot find her,
he kills other innocent women in her place.
Representation in
horror films
• Representation refers to the
construction in any medium (especially
the mass media) of aspects of ‘reality’
such as people, places, objects, events,
cultural identities and other abstract
concepts.
Representation in horror films
• A villain/ killer/monster
• Ghosts
• Blood
• A lot of red, and black-darkness
• Pain
• Death
• Gooden always triumphs over evil
Women in horror films
• Damsel in distress
• Gets saved by her hero
• Scared and screams
• Always falls over, clumsy
• Never does any of the work
Men in horror films
• Most naïve
• Gets killed before the women
• Wants to look brave in front of women,
so goes and “investigates”, then dies
• Shows that he's not scared
Villains in horror films
• Reasons for
turning bad
• Stereotypically
men
• Appear to be
clever, cant be
beaten
Language
• Media language is
Codes and Conventions
• Technical: camera techniques and shots
• Symbolic: clothing, colours
• Written and audio: music

• E.g. Codes and Conventions of a horror film are


blood, music, lighting, zombies etc.

• Codes and Conventions determine the response of


the viewer
Examples
• SAW: blood, music, lighting
(dark most of the time)

• Pet Semetary: camera


techniques, special
effects

• Dawn of the Dead:


Zombies, violence
Horror film Institution

Institution
Definition of institution in Horror
• An organization or establishment founded for
a specific purpose
Examples
• SAW: blood, music, lighting
(dark most of the time)

• Pet Semetary: camera


techniques, special
effects

• Dawn of the Dead:


Zombies, violence
Some examples are..
Commercial Independent
Shutter Island Halloween
Piranha 3D Blair witch project
Night of the Living Dead Hallows Eve

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