Scribd
Upload
55 views

Corporate Social Responsibility

The document discusses the concept of corporate social responsibility (CSR). It describes CSR as a pyramid with four levels of responsibilities - economic, legal, ethical, and philanthropic. It states that CSR aims to ensure companies conduct business in an ethical way that considers impacts on society, environment, and human rights. The document also outlines the history of CSR, common CSR activities, benefits of CSR, and why CSR is an important new paradigm for businesses.

Uploaded by

elif77elik
Copyright
© © All Rights Reserved
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
55 views

Corporate Social Responsibility

The document discusses the concept of corporate social responsibility (CSR). It describes CSR as a pyramid with four levels of responsibilities - economic, legal, ethical, and philanthropic. It states that CSR aims to ensure companies conduct business in an ethical way that considers impacts on society, environment, and human rights. The document also outlines the history of CSR, common CSR activities, benefits of CSR, and why CSR is an important new paradigm for businesses.

Uploaded by

elif77elik
Copyright
© © All Rights Reserved
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 32

1

Corporate Social
Responsibility
2
3

• Person going from one side of the canyon to the other… a


lot of clouds like fog. The point is going from one way of
doing business to another is very tough. There’s a lot
uncertainty. It takes a lot of skill, but we have to lift
ourselves beyond that, above the fog, and that’s not going
to be a simple exercise.
• CSR is about seeing the forest, the fog, and seeing how
we can get on the other side, and how we can be well-
equipped for doing that. So probably we need to develop
additional skills, knowledge, and understanding.”
4
5

The Concept of CSR


• “The message is that whatever we do today will have an
impact on future generations.
• It’s not just my kids or your kids or somebody else’s. It’s
future generations. We should not hope that the walls we
build to protect ourselves will be tall enough to protect our
children.
• Only with very conscious effort we can make the world for
them a better place to live…even if we address our most
selfish needs we have to address the needs of the next
generation. That’s what CSR is about.”
March 28, 2018 6

• The idea behind corporate social responsibility is that


companies have multiple responsibilities to maintain.
These responsibilities can be arranged in a pyramid, with
basic responsibilities closer to the bottom. As a business
meets lower-level responsibilities that obligate it to
shareholders and the law, it can move on to the higher
level responsibilities that benefit society
7

• Economic Responsibilities
•A company's first responsibility is its economic
responsibility -- that is to say, a company needs to be
primarily concerned with turning a profit. This is for the
simple fact that if a company does not make money, it
won't last, employees will lose jobs and the company
won't even be able to think about taking care of its social
responsibilities. Before a company thinks about being a
good corporate citizen, it first needs to make sure that it
can be profitable.
8

• Legal Responsibilities
• A company's legal responsibilities are the requirements
that are placed on it by the law. Next to ensuring that
company is profitable, ensuring that it obeys all laws is
the most important responsibility, according to the theory
of corporate social responsibility. Legal responsibilities
can range from securities regulations to labor law,
environmental law and even criminal law.
9

• Ethical Responsibilities
• Economic and legal responsibilities are the two big
obligations of a company. After a company has met these
basic requirements, a company can concern itself with
ethical responsibilities. Ethical responsibilities are
responsibilities that a company puts on itself because its
owners believe it's the right thing to do -- not because
they have an obligation to do so. Ethical responsibilities
could include being environmentally friendly, paying fair
wages or refusing to do business with oppressive
countries, for example.
10

• Philanthropic Responsibilities
• If a company is able to meet all of its other
responsibilities, it can begin meeting philanthropic
responsibilities. Philanthropic responsibilities are
responsibilities that go above and beyond what is simply
required or what the company believes is right. They
involve making an effort to benefit society -- for example,
by donating services to community organizations,
engaging in projects to aid the environment or donating
money to charitable causes.
11

• Based on these areas, many believe business should go


above and beyond the law to act ethically, meet
expectations of society, and even go beyond by donating
profit back to the communities in which the businesses
operate. As we mentioned at the start of this section,
businesses are not the only ones who engage in social
responsibility. Since people run businesses, often we see
business social responsibility initiatives that are directly
related to individuals in the organization.
12
13
14

Definition of Corporate Social Responsibility

“CSR is about how companies manage the business


processes to produce an overall positive impact on
society.”

“Achieving commercial success in ways that honor ethical


values and respect people, communities, and the natural
environment”
15

Definition
• CSR aims to ensure that companies conduct their
business in a way that is ethical. This means taking
account of their social, economic and environmental
impact, and consideration of human rights.
• Providing value to society.
• Corporate initiative to assess and take responsibility for
the company's effects on the environment and impact
on social welfare.
• Is a concept that organizations, especially (but not only)
corporations, have an obligation to consider the
interests of customers, employees, shareholders,
communities, and ecological considerations in all
aspects of their operations.”
16

Brief History

• Based on the idea of `Social Responsibility (SR)’


before the dominance of corporate businesses
and organizations.
• The term "corporate social responsibility" came
into common use in the late 1960s and early
1970s.
• In the 1980s, business and social interest came
closer and firms became more responsive to their
stakeholders.
17

Corporate Social Responsibility (CSR)


CSR in Equation Form Is the Sum of:
Economic Responsibilities (Make a profit)
Legal Responsibilities (Obey the law)
Ethical Responsibilities (Be ethical)
Philanthropic Responsibilities (Good corporate
citizen)
CSR
18

Drivers of CSR

• The shrinking role of government

• Demands for greater disclosure

• Growing investor pressure

• Competitive markets
19

Benefits of CSR…
• Strengthened brand positioning.
• Enhanced corporate image.
• Increased ability to attract, motivate, and retain
employees.
• Increased sales and market share.
• Increased appeal to investors and financial
analysts.
20

Types of CSR

• There are two types of corporate social


responsibilities:
• The first one consists of corporations providing
funding/donations and resources for worthwhile social
causes.
• The other type of CSR involves taking out a plan to
produce products or provide services that are in the
best interests of society, in the means of production and
services.
21
22

Activities involved in CSR


• Within the CSR Management, the following factors behold
the shares of importance:
• Caring for Human Rights through the organization’s
activities.
• Working in partnership with local communities.
• Community Involvement and Development.
• Bringing better workforce
Environment.
• Working for Consumer Issues.
• Contributing for the Welfare
and Development of the society.
23
24

• Socially Responsible Investment (SRI), that goes


beyond personal profits.
• Developing relationships with employees and
customers.
• Working in the perspectives
prescribed in Ethics.
• Environmental protection and sustainability.
• Working with commitment for betterment.
• Voluntary activities, enhancing the positive image of the
firm.
25

Importance

• To protect the consumer from the malpractices in


businesses.
• To promote better relationship and understanding
between the employer and the employees.
• A source of assistance to the government and its
problems.
• Brings up the staff which prefers the companies
which are socially responsible.
• Customers are attracted to socially responsible
companies
• Helps to attract investors on a better scale.
26

• According to the World Bank:

“CSR is the commitment of business to contribute to


sustainable economic development by working with the
local community to improve the quality of life in ways
that are both good for business and good for
development.”
27

Why CSR
• To engage the audience, on deeper level, beyond your
product or services.
• Publicizing the brand/firm and creating a consumer
centered image.
• Building a sense of teamwork and positive work
environment.
• To go beyond products and profits definitely provides a
warmer image of your business.
28

• To take initiatives and show the commitment of


the firm for the society welfare.
• Visible CSR campaigns on social media,
developing a positive branding environment.
29

CSR – A New Paradigm

To think comprehensively and systematically about


• The role of business in development
• The manner in which the business is conducted
• Corporate Governance
• Poverty alleviation
• Corporate contribution to peace and war against
terror
• Business, government and civil society
partnership- common ground and collective
action
30
31
32

• GOOD LUCK

You might also like