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Communication involves the transfer of meaning from one person, group, or organization to another through symbols. Its ultimate goal is sharing meaning. There are several key elements to the communication process including a sender, message, encoding, channel, decoding, receiver, feedback, and context. Communication is important in business to establish goals, develop plans, recruit and select employees, direct and motivate people, and control performance. Types of communication include intrapersonal, interpersonal, group, and mass communication. Communication can also be downward, upward, horizontal, or circular depending on the levels of the source and receiver. Verbal, written, and nonverbal communication are the basic types. Factors that affect communication quality include goal clarity, the

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137 views13 pages

Hbo

Communication involves the transfer of meaning from one person, group, or organization to another through symbols. Its ultimate goal is sharing meaning. There are several key elements to the communication process including a sender, message, encoding, channel, decoding, receiver, feedback, and context. Communication is important in business to establish goals, develop plans, recruit and select employees, direct and motivate people, and control performance. Types of communication include intrapersonal, interpersonal, group, and mass communication. Communication can also be downward, upward, horizontal, or circular depending on the levels of the source and receiver. Verbal, written, and nonverbal communication are the basic types. Factors that affect communication quality include goal clarity, the

Uploaded by

charlene
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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COMMUNICATION

Communication
 Is a process which aims to
transfer and implement the
meaning of symbols from one
person, group or organization to
another. Its ultimate goal is the
sharing of meaning.
Main Elements of the Communication Process

pathways
S M E D A R
E E N symbols E C E
N S C C C C
D S O feedback O E E
E A D D P I
R G E E T V
E E
R
Importance of Communication in Business world:

 to establish and disseminate goals for an


organization
 to develop plans for their achievement
 to recruit and select members
 to direct and motivate people
 to control performance of a each member by
setting standards
Types of Communication
1. Number of People Involved
a. Intrapersonal communication
- this occurs when the sender and the receiver of the
message is one and the same person, as in someone talking to himself.

b. Interpersonal communication
- this requires two people interacting with each other
c. Group Communication
- the process involves several people

d. Mass Communication
- this takes place with an indefinite
number of people which some would term as a faceless
audience
2. Levels of Source and Receiver
a. Downward
Top management

Middle management

Supervisor

Rank and File


b. Upward
Top management

Middle management

Supervisor

Rank and File


c. Horizontal
D.) Circular
3 Basic Types
a.) Verbal - in which you listen to a person to understand their
meaning
b.) written - in which you read their meaning

c.) non –verbal – in which you observe a person and meaning


Factors that affect the Quality of
Communication

1. Goal Clarity - the sender must clarity the goals if action is to be


possible at all. It must be ensure that the objectives are clear to
both the organization and the individual.
2. Receiver - the person or the recipient -
3. Sender - the person of the sender
4. Shared experience - experience common to participant
5. Symbol – define the context where the communication can be
understood
-

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